Event Tech Week: Featuring 5 Event Leaders, Including InGo CEO, Michael Barnett

Event Tech Week: Featuring 5 Event Leaders, Including InGo CEO, Michael Barnett

Event planners are inundated with new technology, making it difficult to determine which programs are best for their company. Event Technology Week was created to help organizers navigate the expanding world of technology with a free five-day digital conference. With daily webinars led by the industry’s top professionals, Event Tech Week is a shortcut to discovering which resources will benefit you most.

It’s as simple as logging in.

InGo CEO and Founder, Michael Barnett, will be leading a webinar on ‘How Member Connectivity Drives Growth, Retention, and Exhibitor Happiness’ this Wednesday at 12pm. Barnett’s extensive experience in community growth led him to found InGo in 2007 and he’s been empowering members ever since.

Tune into his talk to learn about how InGo can help you. Click here to sign up.


7 Strategies For Making Your Show a “Must Attend”

Blurred business people at a expo hall

Attendance is one of the biggest reasons trade shows succeed or fail.

As an organizer, you know just how much time, effort, ingenuity, and preparation comes with executing a successful trade show. Now, imagine putting in all that work only to receive dismal attendance.

Low traffic can cause a ripple effect of losing money and reputation; exhibitors won’t sign up for the following year, you’ll struggle to break even and cover the location cost, and the community will begin equating your show with unpopularity. Putting on an event can be daunting, but there is no reason your trade show should fail if you employ a few strategies to guarantee success.

Here at InGo, we work with the top trade show organizers in the world. Their shows receive millions of attendees using key strategies to engage with new audiences while maintaining existing ones.

The secret to a successful trade show is in empowering your VIPs, your exhibitors, and yourself. Check out these seven major strategies for making your show a “must attend.”

7. Harness the power of social media

Each of your attendees has hundreds to thousands of potential attendees in their network. There’s no reason you shouldn’t be utilizing the power of social media to reach new audiences. There are lots of ways to create intrigue around your event; post photos of last year’s show, give updates on your exhibitors, spotlight special VIPs. Likes and follows turn into attendees and regular posts will garner attention from potential new exhibitors and VIPs.

6.Hold a competition for the best booth location

As an exhibitor, having your booth front and center of the trade show can mean the difference of thousands of dollars to their brand. Some trade show organizers charge extra for prime locations of the floor, but it may be worth it to you to hold a competition between exhibitors for the best booth spot. Make an announcement to your exhibitors, stating that whoever gets the most attendees to sign up for the trade show from their social media channels will win the highly coveted booth location.

5. Hold a competition for most impressive booth

A fun way to create friendly competition and incentive amongst exhibitors to to hold a competition for most impressive booth. Chances are, your exhibitors are creative people who love displaying their products. Challenge them to design their best booth yet. Better yet, ask them to share their progress on social media so their fans can show support through re-posting photos. During the trade show, attendees can participate by voting for their favorite booths. This will create a sense of camaraderie and support around the exhibitors. At the end of the show, crown your booth winner and award them with a prize that makes all the hard work worth it.

4. Do giveaways

If there’s one thing attendees love, it’s the opportunity to win free stuff. Ask each of your exhibitors to raffle off one or two items from their booth along with a business card and information about their brand. When attendees arrive, ask them if they’d like to put their name in a raffle for free goods. Consider holding giveaways every couple of hours, announcing the winner over the speaker system. Give each winner a swag bag with a couple prizes and information on the booths they came from.

3. Consider entertainment & inspiration

HLTH, Money 2020, SXSW are growing every year, largely by creating fun and exciting environments. Learn from their lead and set aside a space for music, food, and even talks from spokespeople that align with your event’s values. Whatever your demographic is, the industry you’re targeting has members in leadership positions. Chances are, the people attending (or who would be interested in attending) would love to come and hear someone of influence speak. Trade shows are motivated by community, so contact a person who embodies this community and who can inspire your attendees.

To keep the energy up, hire a DJ or a band to be the soundtrack of your trade show. Plus, if you hire someone with a following, they will share your event with their fanbase and draw in even more attendees.

2. Pamper your VIPs

VIPs are the lifeblood to your show and your exhibitor’s businesses. Treat your VIPs well by creating a VIP lounge where they can relax and get free food and drink. Make sure you take time to get to know your VIPs. Meet and connect with them, find out what motivates them as buyers. Allow your VIPs to tour the show before the doors open to the general public. Better yet, give them a personalized tour of each booth. Provide your VIPs with free accommodations if they’re from out of town. Allow them to invite their own connections to stay for free. Create swag bags for your VIPs and ask your exhibitors to provide products that best represent the quality for their brand.  

1. Show attendees which network connections are also going

Imagine how motivating it is for your buyers to see creative and interesting people going to your event. At InGo, we have seen significant engagement rates and increased conversion to onsite when we show attendees which individuals from their own network are attending. Your VIPs are your most influential members as they have hundreds to thousands of connections. When they use InGo, you have the ability to reach their entire network. Your VIPs will be able to see which connections of theirs are going, creating even more incentive to attend and spread the word about your show. It’s an opportunity for them to foster new connections and rekindle old ones.

Want to learn more about attracting more attendees to your trade show using word of mouth marketing in the digital era? Get your free demo today.

The 10 Best Event Marketing Tools in 2018

The 10 Best Event Marketing Tools in 2018

2018 research from Eventbrite found that 57% of organizers planned to hold more events this year than in 2017. However, with more events being thrown, companies are going to have to get more creative with their event marketing to attract guests and stay ahead of the competition. We’ve ranked ten of the best tools to market your event.

mdg and InGo to Enhance Partnership

mdg and InGo to Enhance Partnership

Two industry leaders joined forces at PCMA’s “Convening Leaders 2018” to raise the bar on event marketing. InGo, a provider of socially savvy event growth software, and mdg, the country’s leading marketing agency specializing in event and association marketing, announced that they are enhancing their partnership to help associations and event organizers inspire more valuable—and growing—event communities.

How to Champion Business Branding at Events

How to Champion Business Branding at Events

For businesses looking to promote their brand, ethos and culture, events can be the platform they use to project their voice. Branding plays a pivotal role in events, and businesses put a lot of effort into nailing it ahead of the day. Whether that’s an eye-catching, custom exhibition stand or bespoke t-shirts for team members, branding speaks volumes at events and businesses will invest big to ensure attendees listen.

Expo Logic and InGo Partner to Offer Word-of-Mouth Marketing, Making Events Better Together

Manassas, VA, Philadelphia, PA - (July 6, 2017) - Jeff Cooper, CEO at Expo Logic, and Michael Barnett, CEO of InGo, announced today the two companies have made it easy for attendees everywhere to better engage their friends and colleagues using InGo’s flagship products, EnGage and Network Notifications. This word-of-mouth marketing broadens the reach of the event organizer while giving consumers exactly what they are looking for in an event - more friends, more experiences, and more enjoyment in the community.

InGo Releases Network Notifications: Exhibitors and Participants Everywhere Will Now Know Who Is Also Attending

InGo Releases Network Notifications: Exhibitors and Participants Everywhere Will Now Know Who Is Also Attending

Whenever a business professional is attending an event, he or she wants to know the answer to an important question... “Who is going to be there?” Today, InGo can answer that question with the release of our innovative feature, an industry first, called "Network Notifications."

The Event World Changed Forever Last Week - “Now They Know”

The Event World Changed Forever Last Week - “Now They Know”

Last week, something happened that changed the event world for ever.  200 events successfully used InGo’s attendee intelligence feature, called Network Notifications, to notify their attendees and exhibitors which of their friends and customers were coming to the event.   This technology will change every aspect of event economics from why events sell-out, to whether exhibitors decide to exhibit at an event.  For the first time in event history, attendees and exhibitors will be notified (90 days before event, then fortnightly afterwards) who they know at an event. If you understand human nature and the business of events, you understand the seismic ramifications of this.

3 Essential Ways to Grow your Email Subscriber List

3 Essential Ways to Grow your Email Subscriber List

Email marketing is an intuitive way to connect with customers and remind them of your marketing services. You can build relationships with customers, but expanding your email list can seem daunting. People who are already on your list but don't intend to buy can lose interest in your campaigns. It leads to lower ROI and lower customer engagement. You must keep your emails as engaging, but that is not merely enough. Adding fresh subscribers is important for email marketing success. You can access your fair share of customers by cultivating your list. 

Donald Trump Vs. InGo

Donald Trump Vs. InGo

Who Drove More Social Media Influence in 2016? 2016 was the year of the influencer. The year in which traditional media was (excuse the phrasing) trumped in so convincing a fashion as to send pollsters and ad makers into hiding, witness protection, or the nearest therapist couch.  Whether it be Brexit or the election of Donald Trump, no one in what should now be referred as “legacy advertising” saw this coming.  And everyone on social media did….


InGo Interviews Richard Brook, Divisional Marketing Director at Informa, About Key Marketing Challenges In the Event Industry

Informa Exhibitions, the Global Exhibitions Division of Informa PLC, is mid-way through its Marketing Transformation Program. The Program is driven by the requirement to engage with customers, buy-side and sell-side, via channels appropriate to them rather than convenient for the organizer, with targeted, personalized content. Alongside the deployment of new marketing applications across its global business to help achieve the aim, Rich Brook, Informa’s SVP Marketing, turned to InGo to help maximize reach and optimize the customer journey.