The InGo Workshop asks the question and takes a deep dive on Social Posts and why they matter.
Whether your event is B2C or B2B, understanding the pros and cons of the main social networks is the key to a successful marketing campaign.
Promoting your event can seem like a full-time job. However, with a little thought, you can get your guests to do much of the heavy lifting on your behalf.
2018 research from Eventbrite found that 57% of organizers planned to hold more events this year than in 2017. However, with more events being thrown, companies are going to have to get more creative with their event marketing to attract guests and stay ahead of the competition. We’ve ranked ten of the best tools to market your event.
Two industry leaders joined forces at PCMA’s “Convening Leaders 2018” to raise the bar on event marketing. InGo, a provider of socially savvy event growth software, and mdg, the country’s leading marketing agency specializing in event and association marketing, announced that they are enhancing their partnership to help associations and event organizers inspire more valuable—and growing—event communities.
Virtual reality has been one of the biggest technology developments of recent times, allowing people to experience things beyond their real-world physical surroundings. Naturally, this ability to fundamentally change a person's experience has almost limitless scope when it comes to marketing.