Case Study - Centaur Live + InGo

In our latest Joint Case Study, we take a look at how the team at Centaur Live used InGo's Advocate Marketing to grow co-located shows Subcon, Advanced Manufacturing Show and The Engineer Design & Innovation Show with qualified, engaged attendees, smashing visitor records in the process, and all for an attendee acquisition cost that's hard to believe!

Download the full Case Study - NO DETAILS REQUIRED - to see all the numbers, including this remarkable cost-per-acquisition and see why James Merrington, Head of Marketing at Centaur Live says,

InGo – easy to use; measurable ROI. This tool is social media marketing that produces results.

InGo Awards: November Winners

We know that this time of year can be busy, with holiday preparations, and for our American friends, recovering from over-indulging on Thanksgiving. But we couldn't let the last month of the year slide by without recognizing some of the great eventprofs, registration companies and account managers whose efforts have shone through the holiday haze.

Here's the November winners of the InGo Awards, recognizing outstanding events, campaigns and the people behind them.

Congratulations to this month's winners! 

Best Kick Off Campaign

Packaging Innovations: Easyfairs & N200

This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign. With a quick install, clear call-to-action, and the LogIn and Social Widgets featured side-by-side and above the fold on the registration page, look for Packaging Innovations to set some attendance records. 

Lightning   Installation

Employee Benefits Connect: Centaur Live

This award recognizes the event with the fastest, best install we've seen this month. The Centaur team followed the InGo installation instructions and was able to independently install the widgets quickly and easily within a day of receiving the code. Now, Centaur uses InGo on all their events, but pros still get MVP awards.

Best Growth

FENATRAN: Reed Exhibitions & etouches

This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content, following of InGo best practices and a great campaign, FENATRAN put up amazing numbers and is the top growing event in November. Congrats!

Centaur Live Expands Partnership With InGo

Centaur Media Makes a Two Year Commitment to InGo’s Advocate Marketing Based on Great Results

ARLINGTON, VA/LONDON, UK - (September 24, 2015)  InGo, the socially smart Advocate Marketing platform growing events all over the world, and Centaur Live today announced that they have expanded their partnership  with a two year contract for all of Centaur’s largest events.

Based on the excellent results achieved by InGo on Centaur’s events, including an 8% average attendance increase across all their shows in 2015 and a 15% year-over-year growth in attendance for Business Travel Show, this deal will bring the power of social media Advocate Marketing to Centaurs events through 2017.

“We have been impressed with the positive contribution that InGo has made to visitor acquisition across our largest events,” said James Merrington, Head of Marketing at Centaur Live. “This tool will be critical as we continue to use social media to expand our audiences and provides Centaur with a distinct competitive advantage.”

“We’ve been thrilled to see the success Centaur has had growing their events,” said Richard Sarbutts, Managing Director - EMEA of InGo. “InGo’s customers continue to prove that accelerating word-of-mouth marketing with the power of social media is the number one way to increase qualified attendees.”

About Centaur Live  – Centaur Live brings together all of the group’s 150 annual face-to-face events in one operating division. The business comprises all of Centaur’s B2B and B2C exhibitions, together with all of industry awards, conferences, summits, etc, which are supported the group’s media and information brands. Key exhibition brands include the National Homebuilding & Renovating Show, Marketing Week Live and Employee Benefits Live. Key industry awards include the Marketing Week Engage Awards, The Lawyer Awards and the Money Marketing Financial Services Awards. Centaur Live is led by Andrew Evans. 

About InGo – InGo is a social media event marketing company that empowers event organizers and attendees. InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Fiera Milano and UBM.  InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe.  It has been in business since 2013 and has served over 200 events in the U.S., Europe, Canada, Mexico, Australia, Columbia, Nigeria, Turkey, Japan, China and Russia.  Discover how InGo can grow your event at http://regdemo.ingo.me.

Kristina Mirus, Marketing Associate, at kmirus@letsingo.com, or +1 (877) 972-7891 ext. 3