Two industry leaders joined forces at PCMA’s “Convening Leaders 2018” to raise the bar on event marketing. InGo, a provider of socially savvy event growth software, and mdg, the country’s leading marketing agency specializing in event and association marketing, announced that they are enhancing their partnership to help associations and event organizers inspire more valuable—and growing—event communities.
“We are enhancing this partnership because the best future attendees are often in the networks of existing attendees, and InGo is a great tool for reaching them,” said Kimberly Hardcastle-Geddes, president of mdg.
InGo inspires impressions and event invites by registering a community faster, showing them who’s attending, and offering updates when their friends join. This results in a better-connected community, growing by attracting their most meaningful and relevant friends and colleagues.
The enhanced partnership focuses on three opportunities for mdg clients: exclusive discounts; exceptional mdg campaigns spread further through InGo-inspired advocates; and a global series called Community & Cocktails, which will feature lessons on word-of-mouth marketing best practices, InGo case studies, and tutorials for making delicious craft seasonal cocktails. (Email firstname.lastname@example.org for information about a Community & Cocktails event near you.)
Thanks to this combined offering, mdg will design captivating campaigns and InGo will inspire your attendees and exhibitors to spread those campaigns to their highly valuable professional and personal networks.
“The essence of events is shared experiences with valuable connections. mdg combined with InGo will drive more passionate and more valuable people to your event,” said Michael Barnett, CEO of InGo.