InGo and Reed Empower Thousands to Grow All Energy Australia

InGo and Reed Empower Thousands to Grow All Energy Australia

Last October, Reed Exhibitions used InGo to draw in nearly 2,000 attendees to their All-Energy Australia exhibition. Using word-of-mouth marketing, InGo allows organizers to reach the most influential attendees in their industry.

Thanks to Glenne, an energy sector adviser who registered for the All-Energy Australia exhibition using InGo, Reed Exhibitions was able to reach Glenne’s most meaningful connections. InGo empowered over 1,716 clean energy leaders who then acquired 1,986 exhibition attendees.

“InGo builds a sense of community, a social presence, an awareness of who our influencers are, and ultimately increases attendance at our events.” — Ciaran O’Connell, Group Marketing Manager at Reed Exhibitions

Ready to join the hundreds of others who have 10x’ed their marketing ROI? Click here to try a demo.

Donald Trump Vs. InGo

Donald Trump Vs. InGo

Who Drove More Social Media Influence in 2016? 2016 was the year of the influencer. The year in which traditional media was (excuse the phrasing) trumped in so convincing a fashion as to send pollsters and ad makers into hiding, witness protection, or the nearest therapist couch.  Whether it be Brexit or the election of Donald Trump, no one in what should now be referred as “legacy advertising” saw this coming.  And everyone on social media did….


How to Activate Your Alumni Community

The Hester Family at Bar Harbor on the Maine Stop on the Tour

The Hester Family at Bar Harbor on the Maine Stop on the Tour

An Interview with Karla Hester of the Christendom College Alumni Association

In 2016, as the College was approaching its 40th birthday, and with approximately 3,000 alumni around the world, a group of alumni decided it was an ideal time (long overdue) to establish an Alumni Advisory Council. Their goal - build the alumni community and provide them with the resources and support through programs promoting alumni networking and giving, and by responding to the needs of alumni in their present situations. 

Karla Hester, the Chair of the Advisory Council, having heard that InGo was known for building and expanding communities, worked with InGo to form a plan to use a series of events in major cities in the United States and Canada in June and July to build this network. The plan was a great success and Christendom is so excited by the results, they are in the process of installing InGo for their Homecoming events. Sean from InGo caught up with Karla after the Summer Tour was complete to chat about how it went.

Sean:  Hi, Karla.  Congratulations on completing the Summer Alumni Tour!  
Karla: Thanks! 26 events in 21 states and 2 Canadian Provinces, it was a great summer. 

Sean: What was your biggest challenge going into this project?
Karla: That’s easy, outdated information. At the beginning of this project, we had primarily only been doing physical mailings to reach alumni and keeping an accurate list like that is nearly impossible. Plus, our email list consisted of just a Yahoo Group. In short, our data was full of old information. 

Sean: What made you turn to InGo?
Karla: We knew that social media is the way the world communicates and knew if we wanted to get our alumni networked, that was the place to do it. But building social profiles and trying to reach our community the traditional way was just not working.

Sean: How did InGo help?
Karla: InGo allowed us to use the handful of alumni we were in contact with to reach others in their social networks. Installing InGo on our Summer Tour made it simple for alumni after alumni to share the news about the Tour and the new Council to other alum they were connected to on social. The effect grew exponentially until we had doubled our number of Facebook followers within the first month, as well as saw a 30% rise in our LinkedIn numbers! We were even able to start and grow our Twitter presence. Most importantly, the data we gained helped us to refresh our aging contact list.

Sean: What single piece of advice would you give other alumni organizations?
Karla: Don’t discount social media as an amazing tool, not just to get your message out, but to connect your community in a way other marketing methods just can’t. Use it properly and it can be your greatest asset. Sure, your entire database is not going to be on social media, but in many instances we brought members of this database into social media as well through our marketing campaign with InGo.


An Interview with Emma Barrett of Broadway Events

Childcare Expo Expands Using InGo Advocate Marketing

Childcare Expo, organized by Broadway Events, is a portfolio of inspiring and informative free events for all those working in the early years, childcare and nursery sector. Emma Barrett, Managing Director, was looking for a way to use social media to increase engagement for the events and drive attendance. Having tried using social the traditional way, but not seeing the kinds of results she was looking for, she turned to InGo.  Kristina from InGo caught up with Emma after the results of her campaigns for the first two events in the series were in. 

Emma Barrett, Managing Director, Broadway Events

Emma Barrett, Managing Director, Broadway Events

Kristina:  Hi, Emma.  Congratulations on another successful addition of Childcare Expo!  
Emma: Thanks! We are so excited about these results but are most excited about being able to give our community the tools they need to make the most of their Childcare Expo experience.

Kristina: What attracted you to the InGo Solution?
Emma:  We are always looking for new innovative ways to market our events, and with social media being as important and integrated as it is today, Ingo seemed like the perfect option.

Emma partnered with InGo to integrate the InGo Software Suite into their registration system. This enabled the Childcare Expo community to become Advocates for the event, spreading their excitement about the show across their social media networks, and inviting their contacts to join them at the events. This word-of-mouth marketing to intelligently targeted friends and colleagues resulted in social media buzz before the event, amazing growth into new audience members, and a highly social, engaged group of attendees at the event.

First, let’s check out her results. Then, scroll down to read the rest of the interview with Emma about her show and her experience using InGo. 

Childcare Expo London 2016

Childcare Expo Manchester 2016

Kristina: What do you think makes your events so popular in the industry?
Emma: We pride ourselves in reaching the right target audience and providing them with the latest products and services they are looking for. Unlike many trade exhibitions, we only target those with buying power within early years settings to ensure that not only the visitors, but the exhibitors get the most out of their experience at Childcare Expo.

Kristina: What is your biggest event marketing challenge?
Emma: Just like everything else, we face competition and challenges. For those who don’t know, we are only a small business and what we achieve within our team is quite remarkable. The drive and determination from my employees proves our passion for the industry. We constantly drive forward, creating new ideas to encompass within our events to ensure that visitors and exhibitors benefit from them.

Kristina: Why did you like using InGo?
Emma: InGo is another extension to our already active social media platforms. We receive great interaction from our social media posts from our audience and by integrating InGo into the mix, allowed our audience to have an online invitation system via social that was personalised and tailored to them.

Kristina: How did you measure your success?
Emma: We measure our success using a variety of tools and bench marks. For InGo, the number of acquisitions that were created from our advocates was our key measure for the events. This shows the success of the advocates and the number of people who have registered via an invitation using the InGo platform.

Kristina: What single piece of advice would you give other event marketers?
Emma: Always experiment. You don’t know what works until you have tried it. If you are struggling to get results from your current marketing strategy, then mix it up and try something new. You may be pleasantly surprised. 

Childcare Expo Midlands 2016 is scheduled for 30 September - 1 October. Stay tuned for more results!

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