InGo Events

Event Tech Week: Featuring 5 Event Leaders, Including InGo CEO, Michael Barnett

Event Tech Week: Featuring 5 Event Leaders, Including InGo CEO, Michael Barnett

Event planners are inundated with new technology, making it difficult to determine which programs are best for their company. Event Technology Week was created to help organizers navigate the expanding world of technology with a free five-day digital conference. With daily webinars led by the industry’s top professionals, Event Tech Week is a shortcut to discovering which resources will benefit you most.

It’s as simple as logging in.

InGo CEO and Founder, Michael Barnett, will be leading a webinar on ‘How Member Connectivity Drives Growth, Retention, and Exhibitor Happiness’ this Wednesday at 12pm. Barnett’s extensive experience in community growth led him to found InGo in 2007 and he’s been empowering members ever since.

Tune into his talk to learn about how InGo can help you. Click here to sign up.


InGo Awards - August Winners

SPECIAL FEATURE  - The marketing mavens at Opus Fidelis take a deeper look into what makes ad:tech NY an award winning website!


Best Kickoff Campaign

ad:tech New York: Comexposium & Experient

This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign in August. This show features a beautiful website which uses the Log In Widget as the funnel for all new registrations. They also offer a great example of a good use of the InGo pop-up option.

Lightning Launch

Ten Events: Terrapinn

This award recognizes the event with the fastest, best install we saw in August. The team at Terrapinn decided to build us right into their platform and it is paying dividends. Adrian Ford from their tech team was able to take 10 events live by simply plugging in widget IDs. Congrats on a well-deserved first time win!


Concrete Show: UBM Brazil & Cid Tech

This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content and InGo Advocate Marketing campaign, Concrete Show had a huge number of attendees became advocates for the show, making it the top growing event in August. Congrats! 

An Interview with Emma Barrett of Broadway Events

Childcare Expo Expands Using InGo Advocate Marketing

Childcare Expo, organized by Broadway Events, is a portfolio of inspiring and informative free events for all those working in the early years, childcare and nursery sector. Emma Barrett, Managing Director, was looking for a way to use social media to increase engagement for the events and drive attendance. Having tried using social the traditional way, but not seeing the kinds of results she was looking for, she turned to InGo.  Kristina from InGo caught up with Emma after the results of her campaigns for the first two events in the series were in. 

Emma Barrett, Managing Director, Broadway Events

Emma Barrett, Managing Director, Broadway Events

Kristina:  Hi, Emma.  Congratulations on another successful addition of Childcare Expo!  
Emma: Thanks! We are so excited about these results but are most excited about being able to give our community the tools they need to make the most of their Childcare Expo experience.

Kristina: What attracted you to the InGo Solution?
Emma:  We are always looking for new innovative ways to market our events, and with social media being as important and integrated as it is today, Ingo seemed like the perfect option.

Emma partnered with InGo to integrate the InGo Software Suite into their registration system. This enabled the Childcare Expo community to become Advocates for the event, spreading their excitement about the show across their social media networks, and inviting their contacts to join them at the events. This word-of-mouth marketing to intelligently targeted friends and colleagues resulted in social media buzz before the event, amazing growth into new audience members, and a highly social, engaged group of attendees at the event.

First, let’s check out her results. Then, scroll down to read the rest of the interview with Emma about her show and her experience using InGo. 

Childcare Expo London 2016

Childcare Expo Manchester 2016

Kristina: What do you think makes your events so popular in the industry?
Emma: We pride ourselves in reaching the right target audience and providing them with the latest products and services they are looking for. Unlike many trade exhibitions, we only target those with buying power within early years settings to ensure that not only the visitors, but the exhibitors get the most out of their experience at Childcare Expo.

Kristina: What is your biggest event marketing challenge?
Emma: Just like everything else, we face competition and challenges. For those who don’t know, we are only a small business and what we achieve within our team is quite remarkable. The drive and determination from my employees proves our passion for the industry. We constantly drive forward, creating new ideas to encompass within our events to ensure that visitors and exhibitors benefit from them.

Kristina: Why did you like using InGo?
Emma: InGo is another extension to our already active social media platforms. We receive great interaction from our social media posts from our audience and by integrating InGo into the mix, allowed our audience to have an online invitation system via social that was personalised and tailored to them.

Kristina: How did you measure your success?
Emma: We measure our success using a variety of tools and bench marks. For InGo, the number of acquisitions that were created from our advocates was our key measure for the events. This shows the success of the advocates and the number of people who have registered via an invitation using the InGo platform.

Kristina: What single piece of advice would you give other event marketers?
Emma: Always experiment. You don’t know what works until you have tried it. If you are struggling to get results from your current marketing strategy, then mix it up and try something new. You may be pleasantly surprised. 

Childcare Expo Midlands 2016 is scheduled for 30 September - 1 October. Stay tuned for more results!

Looking to increase the effectiveness of your social media marketing? Try InGo Free for 30 days.

InGo Awards Reviews - ICFF Miami

We’ve been doing these awards for almost year now and the response has been great. In fact, we constantly get asked for more detail on why an event won the award it did. The marketing managers we hear from are always looking to improve, and are hungry for the best ideas out there, especially those that are tried and proven by their colleagues.

You ask. We deliver!  Moving forward on our Awards, we’ll be periodically featuring marketing gurus from around the world, who will provide a deeper look at the “why” of one of our award winners, and an explanation of the top moves that set them apart. We’ll begin with our very own Mad Man, (and COO) Steve O’Keefe. Take it away, Steve.

Greetings Music Makers, Dreamer of Dreams,

One of the great joys of working at InGo is seeing the parade of amazing events, and the creativity that goes into each one. Let’s dive into one of our award winners for June and you’ll see what I mean.

ICFF (International Contemporary Furniture Fair) Miami

ICFF Miami is an expansion of the wildly successful ICFF NYC franchise, and an event organized by Emerald Expositions. Lead by Kevin O’Keefe, ICFF stands out for many reasons, but here I’ll look at three top moves in particular, that I think contribute to ICFF’s amazing success. 

Extraordinary Content

First off, Kev is an artist. He and his team always lead with the work of the artisans. You can see this play out in his choice of imagery. Every page puts his customer’s work front and center. This focus emphasizes the fact that this shows is about the artist and their creations.

Another Gorgeous ICFF Exhibitor

Another Gorgeous ICFF Exhibitor

Top Move: Make sure your site leads with the work of your exhibitors. That’s what people are going to see, and what your exhibitors value.

Use of Color

You can also see the artistry in his use of bold colors. He wants to convey the sense of engagement via warm vivid tones which look great on our high def screens. My favorite is how he uses color to extend the brand of ICFF, but simultaneously localize it to it’s new setting; the aqua blue of the southern ocean is everywhere, bringing to mind Miami. The cosmopolitan black chic of ICFF NYC is replaced by the gentle, welcoming blue.

Anyone for a swim in tranquil blue, waters?

Anyone for a swim in tranquil blue, waters?

Top Move: It’s not possible in a post-Apple world to leave out the humanities and emotive design of your website. What is your branding saying?


The ICFF team was the first to embrace advocate marketing. Realizing that the one-way communication of traditional marketing was creating disappointed attendees and frustrated exhibitors, they began to shape an interactive experience between all parties, driving social traffic and buzz 30X higher than much larger, competitive shows; and all the content was organic. They doubled the size of the show in 3 years and now are regionalizing it. ICFF became “the show” in interior design because they let their attendees be part of the conversation. 

ICFF Miami is no exception to their winning formula.  You can see  InGo's “Who’s In” persistent on every page. Inviting the prospect to engage with their fellow attendees, exhibitors and prospects.

ICFF, where the beautiful people are….

ICFF, where the beautiful people are….

Top Move: Let your attendees be part of your brand.  People go to live events to see PEOPLE!

This year ICFF is taking their show to the next level again.  It is introducing a new InGo product which allows exhibitors to know which customers from their network will be joining them on site. The power of social networking is brought to the live event experience.

ICFF Uses InGo to Expand Its Brand; Adds a Miami Beach Show

The International Contemporary Furniture Fair (ICFF) is not only North America’s premier platform for global design but it is also a leader in innovation for the events industry. In 2013, the team at Emerald Expositions responsible for ICFF made a decision to refresh and revitalize the 25 year old show. The goal - make ICFF the place to find all of what’s best and what’s next in design for interiors. The strategy - build new features and great content and then deliver a bigger and better audience. The tool - InGo.

For the 2013 show, ICFF worked with InGo to deploy a beta version for a two-week test period. The results were so promising, ICFF integrated InGo for the full registration cycle in 2014 and 2015, and ICFF doubled in size! You can read the full results in the ICFF InGo Case Study located here

Fast forward to the 2016 show, which just closed it’s doors on May 17th. This year’s results kept pace with prior years; 22% of pre-registrants were acquired through the InGo channel and ICFF did it for an attendee acquisition cost that was 30 times lower than the industry average! Further, the sales team at ICFF began to send all prospective exhibitors to “Who’s In” when they were making the decision on whether to exhibit and ICFF achieved more booth sales as a result.

What did all this growth and cost savings mean for the show? Not only was ICFF named one of the Top 25 Fastest-growing Shows in the 2015 TSNN Annual Awards, their brand grew so significantly they are premiering the first ICFF Miami on October 5th and 6th at the Miami Beach Convention Center.

“Our commitment to attendance growth as a key driver for business expansion has been a success for ICFF,” said Kevin O’Keefe, ICFF Event Director. “InGo has played a critical role in achieving this growth.”

ICFF lead the industry in testing the original InGo beta and they are once again driving innovation by testing the InGo Social Exhibitor Networking beta at ICFF Miami. Stay tuned for results!

InGo Helps Classic Show Expand its Audience with Socially Smart Marketing


ARLINGTON, VA/LONDON, UK (June 30, 2015) - Anaheim 2015 West, a UBM Americas’ event encompassing co-located shows MD&M West, West Pack, ATX West, Design & Manufacturing Pacific, Electronics West, Plastec West, Quality Expo, and AeroCon, wrapped up at the Anaheim Convention Center on February 12, 2015 after a successful three day event.

The UBM team partnered with InGo to integrate the InGo Software Suite into their registration system. This integration allowed Anaheim 2015 attendees to advocate to their social networks for the shows. More than 1,000 attendees sent over 14,000 Personal Invites to their contacts and created 192,000 Trusted Impression on their social networks. This word-of-mouth marketing to intelligently targeted friends and colleagues resulted in growth into new audience segments.

Elizabeth Reynolds, Marketing Director of the Medical Portfolio at UBM Americas, the shows’ organizer, said, “InGo allowed us to identify new prospects and capture their attention through their social network. The result was a high level of attendee engagement -- both before the event and during it as well. We are excited to build on this success by using InGo for next year’s event as well.”

“Liz, Justin, Helen and the team at UBM were wonderful to work with,” said Franco Madan, Vice President of Sales at InGo. “We are looking forward to a long and successful partnership.”

About InGo – InGo is a social media event marketing company that empowers event organizers and attendees. InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Hanley Wood (now Informa) and UBM.  InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe.  It has been in business since 2013 and has served over 200 events in the U.S., Australia, Germany, Columbia, Nigeria, the UK, Turkey, Japan and Russia.  Discover how InGo can grow your event at