Event Marketing

What If Your Event Community Marketed Itself? HLTH 2018

What if your event community marketed itself? Watch how HLTH, the largest conference for health innovation, reached nearly a million of their attendees' connections thanks to InGo.

By using world-of-mouth marketing, a method which is 2-3x more successful than standard marketing approaches, InGo empowers attendees and exhibitors to invite their most influential connections.

When just one leader shares your event using InGo, you’re able to reach their entire network of potential attendees. One post can lead to hundreds of likes, clicks, and new registrants who will then share your event with their own network. This domino effect of digital word-of-mouth marketing allows you to obtain thousands of new attendees.

Because of InGo, event organizers like those at HLTH have seen their number of attendees more than double. Join the other leading event professionals who have changed the future of their events by empowering attendees with word-of-mouth marketing --- try our demo today.




How to Create Community at Your Events

How to Create Community at Your Events

Arriving at an event full of unfamiliar faces can be overwhelming. As our culture becomes increasingly dependent upon social media, the desire and need to seek out in-person interaction has changed. According to a 2018 study, which consisted of ten years’ worth of the American Time Use Surveys conducted by the US Bureau of Labor Statistics, revealed that millennials spent 70 percent more time at home than the rest of the country.

With millennials opting for Seamless and Netflix instead of a night out on the town, business owners are being pushed to consider new strategies for targeting homebodies between the ages of 18-35. While this may sound like an event organizer’s worst nightmare, take heed in the prevailing millennial trait: authenticity.

Millennials are known for valuing authenticity and prefer to express themselves genuinely while avoiding surface level interactions. Eventbrite recently released a study that showed ¾ millennials prefer experiences over things. So, how can all this help an event organizer?

Encouraging authentic connections at your event will make a huge difference in attendance. Community is key for targeting not just millennials, but any demographic. Here’s how to create community at your event.

Create an experience

As previously stated, millennials value experiences over things. If your event is lack luster or not intriguing enough for someone who might have to travel to attend, they’re more likely to skip all together. Make an effort to create the type of experience your attendees can’t resist. Consider choosing a popular location, perhaps a city that has a lot to offer in terms of culture and nightlife. When they check to see where your event is taking place, they’ll be more likely to attend if it’s a city or town they’ve been wanting to visit. For the venue itself, look into unique spaces that make for a cool picture. It’s no secret that millennials love sharing their experiences with friends and followers, so choose a space that they will be excited to photograph and share online.

If an event is particularly attention grabbing, people are more likely to send the information to their friends or colleagues and ask if they’d like to go together. As social beings, humans want to share experiences with one another. Create an event that is so intriguing that your attendees will immediately say to their peers, “This looks really exciting, want to go with me?”

Blend business with leisure

Now a days, the lines between work and leisure are becoming blurred. Why? Because adults today are more likely to choose meaningful work and therefore don’t have a typical 9-5 cutoff. Their work is their passion and they never turn off the work “switch”. This also means your attendees will be more likely to want to network and connect with other attendees who align with their work mission.

Chances are, your event will attract attendees who are apart of the same community. Hone in on this by creating activities that allow for networking. If you’re putting up VIPs in a hotel, consider creating an agenda for them so they can meet each other. Whether it’s cocktails at the hotel bar, a walking tour of the city, or a talk lead by an influencer, the opportunity to organically meet and connect with like-minded professionals will make their experience at your event that much more enriching. Better yet, once your VIPs are confirmed to attend your event, send out an email that includes a brief bio of each VIP. This will further inspire any potential VIPs to take the leap and commit to attending.

Consider workshops per industry

If you’re aware of the types of professionals attending your event, consider holding workshops for each industry they’re in. Walking into a conference or trade show full of strangers is daunting, but if you create workshops or breakout groups that target specific niches within the industry’s community, attendees will feel a sense of familiarity and comradery. If your event is targeted towards the tech industry, hold workshops for software developers, analysts, programmers, robotic engineers, etc. Creating an environment in which your attendees will feel inspired to connect with others is key.

Encourage the sense of community online

Before your event even happens, create a sense of community on your social media platforms. Encourage your followers to share your event with their friends. Hold giveaways that require followers to tag friends in the comments section in order to participate. Have a raffle that offers special VIP services to an attendee and their friend. If your event requires ticket sales, offer a discounted rate to groups. The goal is to get across the message that your event is ideal for friends and colleagues to attend together.

Use word-of-mouth marketing

Lastly, the best way to encourage community in an authentic way is to use word-of-mouth marketing. Consider it for yourself, would you be more inspired to attend an event if a friend recommended it or if you saw an ad online? Word-of-mouth marketing is 2-3x more effective than standard marketing approaches because it’s authentic. Millennials are becoming increasingly deterred by ads that try too hard and are 115% more likely to be influenced by word-of-mouth. Word-of-mouth marketing speaks to their desire for realness by swapping ads for honest recommendations from people they already know.

When one attendee uses InGo to sign up for your event, you’re able to reach their entire network of connections in an organic way. InGo shows attendees which of their friends, colleagues, peers, and fellow industry professionals are also attending, allowing them to rekindle old connections while establishing new ones. With InGo’s new notification function, attendees are updated when someone in their network registers for the same event.*  This helps to continue engagement with the event as it approaches and creates excitement whenever the attendee receives a notification that a friend, colleague, or influencer has also registered. Instead of signing up and forgetting about the event, they’re reminded that it’s coming up and can look forward to the meaningful connections that will also be there.

Experiencing an event with fellow industry leaders can mean the difference in an attendee deciding to register or not. With the proven efficacy of word-of-mouth marketing, InGo is the place to begin your journey in authentic marketing. Try our demo today.

*Attendees must meet the necessary requirements for receiving updates. Attendees will receive up to seven updates when someone in their network registers for the same event.

The 10 Best Event Marketing Tools in 2018

The 10 Best Event Marketing Tools in 2018

2018 research from Eventbrite found that 57% of organizers planned to hold more events this year than in 2017. However, with more events being thrown, companies are going to have to get more creative with their event marketing to attract guests and stay ahead of the competition. We’ve ranked ten of the best tools to market your event.

How to Champion Business Branding at Events

How to Champion Business Branding at Events

For businesses looking to promote their brand, ethos and culture, events can be the platform they use to project their voice. Branding plays a pivotal role in events, and businesses put a lot of effort into nailing it ahead of the day. Whether that’s an eye-catching, custom exhibition stand or bespoke t-shirts for team members, branding speaks volumes at events and businesses will invest big to ensure attendees listen.

The Event World Changed Forever Last Week - “Now They Know”

The Event World Changed Forever Last Week - “Now They Know”

Last week, something happened that changed the event world for ever.  200 events successfully used InGo’s attendee intelligence feature, called Network Notifications, to notify their attendees and exhibitors which of their friends and customers were coming to the event.   This technology will change every aspect of event economics from why events sell-out, to whether exhibitors decide to exhibit at an event.  For the first time in event history, attendees and exhibitors will be notified (90 days before event, then fortnightly afterwards) who they know at an event. If you understand human nature and the business of events, you understand the seismic ramifications of this.

InGo Interviews Richard Brook, Divisional Marketing Director at Informa, About Key Marketing Challenges In the Event Industry

Informa Exhibitions, the Global Exhibitions Division of Informa PLC, is mid-way through its Marketing Transformation Program. The Program is driven by the requirement to engage with customers, buy-side and sell-side, via channels appropriate to them rather than convenient for the organizer, with targeted, personalized content. Alongside the deployment of new marketing applications across its global business to help achieve the aim, Rich Brook, Informa’s SVP Marketing, turned to InGo to help maximize reach and optimize the customer journey.

Boost Your Social Post Engagement

Advocate Marketing is a great tool to increase social engagement for your event, but how do you keep your event posts from getting lost in people's news feeds? Follow these tips to optimize the effectiveness of your InGo posts. 

Note: Click on each image below to see more detailed descriptions of each tip.

1. Your Image

Your image is so important to getting noticed. It should be clean, colorful, and clear. 

 

 

 

ad:tech New Zealand did a great job with an eye-catching image.

  1. Your image should be brand specific and if possible include the dates of the event.
  2. Clean and simple images get the best response.
  3. If you can, incorporate a person into your image.
  4. Use bright colors. 
 
 

 

 

 

InGo images should be 1024x512 pixels. It is best if text can be centered on your image. 

 

2. Your Advocacy Text

Your advocacy text should proclaim what makes your event different and keep your audience in mind.

 
  1. Mention whatever sets your event apart. 
  2. Phrase things differently.
  3. Use special codes, contests, or giveaways to increase engagement.
  4. Keep your audience in mind: is this something they would want to share or just something you'd want to share?

 

 

BDNY mentioned what set their event apart. What makes YOUR event stand out? 

 
 

 

 

Use simple and personal advocacy text.

 

Because Twitter will sometimes remove your image, you want to make sure your text is simple and clear on its own.

 

Advocates do more than just grow an event; they reach millions of people in a trusted, personal way. Make sure to empower your advocates with posts that create the best engagement. 

InGo Named Finalist For ‘Best Use of Technology for Marketing an Event’

Hoping to win an Event Technology Award Three Years Running

InGo is excited to announce that it has been named a finalist for an award at the upcoming Event Technology Awards. These Awards, taking place on the evening of Event Tech Live, Wednesday 9th November 2016, at the Supernova in London’s Embankment Gardens, celebrate events and suppliers developing new and innovative event technologies which are pushing the performance boundaries in the industry. 

Feel like this isn’t the first time you’ve seen this headline? That’s because this is the third year in a row InGo has been shortlisted for these prestigious international awards. Having already taken home the prizes for Best Event Software in 2014 and Best Technology for Building Event Attendance in 2015, we hope to continue our streak in yet another category.

Interested in how InGo can grow your event? 

Get Social When it Comes to Registration

by Kristen Carvalho, Senior Content & Social Media Manager, etouches

Sometimes it is hard to keep up with all the new trends and fads, which can be especially true when it comes to social media. There is a new social network or app coming out daily, for example have you heard of Boomerang yet? It is important that you not only keep up with social media on a personal level so your friends don’t think you’ve been living under a rock, but on a professional level as well to help your organization grow. 

When it comes to the events industry, social media can be used on multiple levels to increase registration, communication and engagement. According to the GWI Social report, on average people are actively using 4 social platforms. That allows for multiple touch points with your attendees and you have to find a way to reach them on these platforms. Most people would look to social media purely for communication purposes, but what about for registration? Social registration is becoming a function that multiple registration providers are implementing in their software in order to meet the needs of their clients and their clients’ attendees’. 

Unsure what social registration is? It is the ability to register for an event or log into a website using a specific social media application’s user credentials. That means when visiting a website, they may give you the option to log in or register using your Facebook, Twitter or other social media IDs. There are many benefits to using social registration for your events, and we are going to go into them below to help you “get with the times” when it comes to event registration! 

Ability for Quick Registration

You have probably seen multiple posts on the web on how to make your event registration process simple for attendees. Attendees hate when registering for an event takes them more than 5 minutes, and trust, me a lot of them do. You already have your attendees wanting to come to your event, so why do you make them jump through hoops just to secure their place? Social registration makes the process quick and easy. All they have to do is click the social media button that they want to sign on with, and the form will auto fill with the correct information. 

Spread the Word About Your Event

As an event organizer, you want to have returning attendees year after year, but you are also looking for new prospects to attend your event. That is where social registration can come into play. With tools like InGo, once your attendees register via their social media account, they will be able to share their excitement for your event through their news feed and personally invite people in their network that may be interested in the event! As an organizer this gives you access to a whole new audience. 

Facilitates Networking

Again, using an app like InGo will allow your attendees to network with fellow event goers before the event. When they register socially, they will be taken to a page that allows them to see the social profile of other attendees. They can see who is already in their network, and also who isn’t but they would like to connect with.

This is a huge bonus for attendees because they will be able to make connections before the event that will allow them to establish a relationship, so when the event comes it is easier to communicate with their peers. 

Helps with Your Marketing Engine

When someone registers for your event, you collect that social data and store it in your CRM or marketing automation system. This will help with future communication that you have with your attendees. By having them use social registration, you are able to store their actions and personalize the experience the next time around based on their social identity. 

Easy for Mobile Users

People today own at least 1.57 mobile devices, which means a good chuck of your attendees are probably going to be registering for your event on a tablet or phone. Social registration makes the process a lot easier for them. If you don’t have a website that is optimized for mobile or even if you do, the social registration screen simplifies the process and they won’t have to try and type in those tiny forms. 

Not only is it easier to register, but research shows that more people are inclined to share when they are using their phones (probably because majority of people use social media solely on their phones.) This is great news for you, because your attendees are now more likely to invite their friends to your event or share that they are attending. 

Establish Your Event Community

Pre-event, you will be promoting all that is happening via social media. You probably have a hashtag for your event that you hope people are using to communicate. However, sometimes people forget to use it and that means that you are missing out on the chatter about your event. 

When someone uses the social sign-in option, you have collected the data for their social accounts and you are able to store this information. With your marketing or social media team, you can create a list of the accounts of attendees to follow pre, during and post event in order to see what they are saying about your event. This gives you the ability to respond to their feedback and to share their positive comments about your event. It is all about creating a community! 


Social registration is not only beneficial to make the process quick and easy for attendees, but it also helps with your event marketing efforts. Your attendees live on social media, so use that to your advantage. Give your attendees the simple process they are looking for, while at the same time increasing your event’s reach and ultimately growing your event community.   

Why Social Media Marketing Is Not Delivering on Its Promise: Part 3

by Sean Garvey, President, InGo

Last week, in part 2 of the series, I talked about how the majority of marketers, both in the events industry and outside of it, feel frustrated and disappointed by the reality of trying to produce and measure the ROI of social media marketing. This week, I’d like to conclude this series by revealing how I believe we can change our approach to marketing on social media and better unlock its potential.

One of the implicit promises of social media is encompassed in the word social.  Social media, for all its current disappointments as a marketing vehicle, has shown many examples of the incredible cultural power it has: overnight YouTube celebrities, virilization, ice-bucket challenges, etc.  There is no doubt that there is dynamite in social media.  However, the way social media marketing has been adopted to date is with an emphasis on the marketing and a lack of emphasis on the word social.

Everyone knows intuitively that word-of-mouth marketing (trusted resources freely recommending a product or brand to other interested, potential buyers) is the most powerful type of marketing, and all the studies bear that fact out.  But that’s because it really isn’t marketing per se, at least not in the traditional sense.  Marketing is essentially an activity that brands undertake, to get their message in front of as many of the right consumers as possible, and they pay very handsomely, both to craft that message and have it delivered to the right consumer at the right time. The presence of a monetary incentive and the lack of trust in the relationship, make it a subtly but inescapably adversarial one: the brand has a vested interest in convincing the consumer to buy, and the consumer knows this.  Word-of-mouth marketing - ‘person-to-person’ not ‘brand-to-consumer’ - circumvents and cuts through all of that native distrust and natural skepticism.  The only problem is, it can’t be bought.  

In fact, to buy it is to neuter it….  

So therein lies the oh-so-frustrating rub; a technological advancement that enables word-of-mouth marketing on an unprecedented global scale, that isn’t purchasable or obtainable by brands via the traditional approach.  To square this circle, a change in thinking and a different approach is required. 

The first step is to recognize how social media is different than any previous technological advancement.  Unlike TV, email, even the printing press, it is not unidirectional (brand speaking to passive consumer.)  It is bidirectional and even multi-directional.  On social media, the “consumers” have a voice, and they love to use it.  And that leads to our second insight.  

The people on social media are not ‘consumers waiting to be marketed to.’  As noted above, they have a voice, and they are talking, a lot.  What are they talking about?  Themselves, their opinions, the things they are passionate about and want the world of their friends and colleagues to know.  Consciously or unconsciously, they are engaged in ‘brand promotion’: the brand of themselves online.   

The last insight, is to notice our own behavior on-line. None of us click on the top returns from a Google search, because we know they’ve been paid for. Yet many of us pay for them.  When logged in as ourselves, most of us are completely unaware of the “suggested posts” on Facebook, but again, many of us marketers pay for them.  

Once we’ve discovered these three insights, we can change our approach to marketing on social media and better unlock its potential.  My audience is not peopled with consumer targets; it is full of potential co-marketers.  Rather than finding more and better ways to target and track ‘consumers’ like they are game, we can turn our efforts to empowering them to market on our behalf.  This is what we call ‘advocate marketing.’

This change in approach is counter-intuitive, and takes intellectual discipline to implement thoroughly.  However, when done well, the results show beyond the shadow of a doubt, that our most powerful marketing asset is already in our possession - our audience. 

Ready to tap into your most powerful marketing? Get started by clicking below!


Why Social Media Marketing Is Not Delivering on Its Promise: Part 2

by Sean Garvey, InGo President

Last week, I talked about innovations in marketing and the fact that social media seems like a marketer's dream. This week, let’s drill down further into this promise, the reality of social media ROI and its perception among marketers. 

In a 2013 study of 750 companies across a wide-spectrum of industries, 88% said they “didn’t feel they could accurately measure the effectiveness of their social media campaigns. Fifty-two percent said that dealing with social media ROI was their biggest frustration.”   With regard to the events industry in particular, a recent Lippman study stated that, while social media is the fastest growing portion of marketing budgets, it is “perceived as providing the worst ROI for events,” right alongside print advertising.  How can this possibly be?  A worse return than direct mail?  Than telemarketing?  Email?  It seems unthinkable, and yet there it is.

One school of thought posits that it is simply a measurement issue; it’s having an effect, we just can’t measure it very well.  But that is difficult to square with the amazing instrumentation that is part of the social media marketing package.  The impressions are tracked, the clicks and click-throughs, more and more sophisticated algorithms measure the trends and eyeballs, and calibrate the “value” of digital advertising space on a moment to moment basis, and yet the sales impact still seems at best vague, at worst, non-existent.  The best we can do so far is to track meta-measurements, counting likes and retweets and followers; what is called “social media engagement.” If the sales results were there to back it up, then no doubt meta-measurements of a campaign’s engagement would be enough to quiet the perception of social media marketing providing the “worst ROI,” and we would rest easy with the explanation that “it’s working, we’re just not sure how.”  But we don’t, and the perception persists, even as we increase our spend.  And the most likely explanation is that the results are not there.

A conclusion one might come to is that what is required is more and better instrumentation.  And based on a whole hatful of emerging companies and their product offerings, it seems many have already concluded this. Re-targeting, digitally driven consumer profiles compiled real-time, social network and behavior analysis, all tied to more and more perfectly timed message delivery capabilities, indicate that this is the answer in vogue.  But can we reasonably expect dramatically better results from this wave of improved instrumentation?  Given the nature of the case, we might rightly expect incremental improvements, but it is just as likely that this trend may result in “digital stalking” legislation, and no indication that it will produce returns in line with our current expectations of social media.  The answer isn’t more technological capability to improve the same dynamic.  The dynamic itself needs to be changed.  But how? 

Join me next week as I answer the question by revealing how we can change our approach to marketing on social media and better unlock its potential. READ PART 3

Why Social Media Marketing Is Not Delivering on Its Promise: Part 1

By Sean Garvey, President, InGo

In the long history of technological innovations that have impacted marketing, social media and the promise it holds seems to be unique. Never before have there been such massive expectations, coupled with a growing sense of under-performance on those expectations.  
 
Earlier innovations, going as far back as the printing press, or telephone, or more recently email, brought with them significant expansions in reach, and significant reductions in cost. For brands looking to reach consumers with their message, these technological advances provided large boosts in marketing activity; they were able to reach more and more people, and at lower and lower cost.  In the early days of adoption, these technological advances were correlated with boosts in sales, and it seemed that all that was required was to adopt the technology and “spray and pray.”  Over time however, as each new marketing channel reached a saturation point, its effectiveness plummeted, as the “noise” factor spiked, showing that the correlation might have been better understood as “early adopter advantage.”  Ultimately, the “noise” got so bad that civilized societies began to legislate and regulate them in order to protect the consumer (see the TCPA, the CAN-SPAM Act, as examples.)

Besides reach and cost, another aspect of these historical technological advances has been ‘targeting’ – the ability to reach the right consumer, not just any consumer, with one’s message.  Over time, marketing advances have attempted to include greater and greater audience and demographic specificity.  The evolution of television advertising illustrates this well. At first, advertising on broadcast TV was enough; no matter what time of day or which program, you knew you were reaching the more affluent demographic.  As TV became a standard household appliance, certain times of day were designated “prime time” viewing, and certain shows could be relied upon to attract certain ages and sexes of the population.  The advent of cable TV, with its local capabilities and plethora of content-specific options, enabled advertisers to pinpoint zip codes and lower the price point so that smaller, more regional advertisers were able to advertise on TV.  It’s not an accident that beginning every evening at 5pm, the Golf Channel runs ads for erectile dysfunction cures on heavy rotation.
 
However, throughout these advances, as reach increased and cost decreased and as targeting capabilities got further and further refined, return remained fuzzy at best, and low at worst.  The return on dollars spent by marketing channel remains a highly dubious pseudo-science, with the result that most marketing spend decisions are driven primarily by tradition - “because we have always done it that way.”

Social media marketing seemed like it would solve all that.  Here was a marketer’s paradise: consumers freely sharing the most exact and intimate details about themselves, and not just demographic detail like sex and age, but likes and dislikes, interests and hobbies, etc.  Social media itself had the added benefit of being highly addictive, so people were spending gobs of time on their social network of choice. Add to that the unparalleled instrumentation that digital technology provides, and it is no wonder social media marketing had out-sized expectations.  Never before had there been such a powerful intersection of knowledge about, and access to, the target.  Marketing on social media should literally be like shooting fish in a barrel, except in this case, the fish help load the gun.

But it’s not…..  

Check back next week as we delve further into social media ROI and how it is perceived by marketers. READ PART 2

How to Increase Your Pre-Registration to On-Site Conversion Rate

Metrics: the measure of our success, and the bane of our existence.  We know we need them, but they often take more time to capture than the value they track, and sometimes if we’re not careful, they end up seeming like measurements of “sound and fury, signifying nothing.”  But the fact remains that all businesses, including tradeshows and events, need meaningful and quantifiable ways to measure success.  The trick is to pick a metric that represents real business impact, and is possible to measure without high-performance computing.

In the tradeshows and events industry, one of the most important key performance indicators (KPI) is the pre-registration to on-site conversion rate, sometimes called ‘pre-reg to reg.’ This indicator measures the percentage of people who pre-register and then actually show up to attend the show. As you might imagine, this is the best way to track how well the event marketing tactics are succeeding at converting ‘interest’ into ‘commitment.’  Most trade shows are either free or very low cost to attend, so getting registrants through the door is the only way to provide value to your exhibitors, where the bulk of tradeshow profit comes from.

So, how does InGo help shows increase this important KPI?  Here are three simple tips, that have a major impact.

1.  Feature the Who’s In Widget Prominently on Your Website

Humans are social and we would all rather attend an event with our friends and colleagues than by ourselves. Registrants who are browsing your website for information are much more likely to make it a priority to actually attend if they can see the faces of those in their networks who will also be there. 

And this does not just apply to their friends; while it’s more fun to attend a trade show with your friends, it is more valuable to go to an event where you can network with your industry counterparts. Featuring the Who’s In widget prominently allows registrants to see who they’ll benefit from meeting or who they want to reconnect with at your show, giving them extra motivation to get out of the office and into your event.

2.  Feature the Invites Tab on Your Registration Confirmation Page

Take the social and professional motivation up another notch by featuring the Invites tab of the Social Widget on your registration confirmation page. Our socially-smart relevancy algorithm will select the six of their contacts most likely to enjoy your event and feature them. This allows a prospect who has just completed registration for your event to invite people she knows to go with her. Now, not only is your registrant excited to see the people she invited, she has just committed herself to being on-site to socialize and network with them. 

Bonus: Since Who’s In is just a tab click away, you are also getting its conversion benefits here as well!

3.  Send Them a Social Email

I might be starting to sound like a broken record on social emails, but the truth is they work! Much of the world is on social media and that number is growing but most people still live and work primarily in their Inboxes. Social emails can be tailored to feature the best of Who’s In and Personal Invites to draw the remaining sector of your target audience who are still email focused into your social campaign.

Does it work? Check out the Pre-reg to Reg KPI the show director for Business Travel Show got to report in this case study. That’s a business metric anyone would love to report.

How to Increase Value for Your Exhibitors

With the dawn of digital media, many marketing channels have seen precipitous declines; print publishing is a well-known and startling example.  With the cavalcade of new, low-cost, feature-rich capabilities of digital media, some even predicted the complete demise of all traditional marketing and business channels.  But while certainly disruptive, not all dire predictions have played out as some had thought.  Trade shows and exhibitions, for instance, have not seen the same decline as channels such as print publishing. In fact they are growing and growing fast!  It seems there is still value in face–to–face meetings, not only for networking but also for sellers and buyers to meet in order to show and evaluate goods and services.

In fact, in a survey conducted by CEIR, 99% of marketers said trade shows provided them value not experienced through other channels and 60% of exhibitors said one of their top three most valued aspects of a trade show was the ability to see lots of their prospects and customers at the same time.

InGo is already known for providing organizers with unmatched attendee growth, but the advocate marketing it empowers also produces a powerful ROI for exhibitors. As a result of InGo’s Advocate Marketing driving organic growth in qualified net new attendance, exhibitors are presented with exactly what they want - more prospects and customers all in one place. In fact, the quantity and quality of attendance produced by InGo at the International Contemporary Furniture Fair so impressed exhibitors that they significantly increased space and ICFF doubled in size in just three years.

So it is no surprise that many of the world's Global 2000 companies have used InGo to increase the value of exhibiting at trade shows. Companies like Walmart, BMW, IBM, Telefónica, Walt Disney, Berkshire Hathaway, General Electric, Proctor and Gamble, and AT&T have used InGo (as well as over 52,000 other companies) and discovered that with InGo, exhibitors are empowered to maximize their ROI.

How? We’ve created a simple infographic on how easy it is to increase value for your exhibitors by installing InGo.

Ready to provide your exhibitors with their best event yet?