InGo Wins Award at Event Tech Live for Three Straight Years In a Row
Simon Burton, well known speaker, industry executive, innovator and entrepreneur, brings with him a wealth of knowledge, expertise and event-savvy to word-of-mouth-marketing software InGo
FOR IMMEDIATE RELEASE
LONDON, UK/MANASSAS, VA (November 9, 2016) – InGo is pleased to announce the Simon Burton, event-industry entrepreneur of Exposure Communications Agency will be joining the company as Managing Director for the UK and European markets.
“We are very excited to have Simon join our team. He is a great fit for the UK and European word-of-mouth markets” said Michael Barnett, InGo’s CEO. “We look forward to continue to expanding our footprint in the market with Simon’s expertise and reach, growing audiences and influence for all of our European friends, colleagues and clients.”
Stephen O’Keefe, InGo’s President/COO, added “Simon comes to InGo at an ideal point of our development. As known and trusted executive in the industry, our customers can be confident that the “word of mouth” revolution in the UK and Europe is in capable hands.”
Simon Burton Bio, Managing Director, EMEA
Simon is a serial entrepreneur and networker in the world of events. He is a passionate speaker, writer and consultant on effective event marketing, networking, content and social media. His ideas on how to get the best from digital media and live events are regularly described as “inspirational” and “energising”. Simon’s drive and energy is renowned and he has launched and sold several trade shows, has established numerous social networks, created award ceremonies and runs a thriving PR, event management and consultancy business.
Simon places new media and event marketing into a real business context. Grounded in commercial reality, he recognises the power of new media and is an expert in using social tools to deliver creative and engaging content. He has an extensive network of contacts from around the world, meaning his black book reads like an international who’s who in the events industry.
In his leisure time he can be found watching Arsenal (sometimes yelling at Arsenal), walking in the English Countryside, fine dining (and some rubbish dining too), reading books, watching films and playing on his PS4.
InGo is a social event marketing company that empowers event organizers and attendees with digital word-of-mouth-marketing software. InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Hanley Wood and UBM. InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe. It has been in business since 2013 and has served over 180 events in the U.S., Germany, Columbia, Nigeria, the UK, Turkey, Japan and Russia. Discover how InGo can power your event at www.ingo.me/ingo-demo.
Joe Marshall, Dir. of Product and Marketing, at email@example.com, or +1.703.819.8890
Welcome to the October Edition of the InGo Awards! Click the links below to see how these organizers engage their audience using InGo, creating word-of-mouth-marketing campaigns that drive real results, all over the world.
Best Kick Off Campaign
This award recognizes the team that had the most outstanding kick-off in October. The Microlise website features a simple InGo call-to-action that allows for maximum impact with social registration.
This award recognizes the event with the fastest and best InGo implementation in October The team at Expomafe went live in three languages within a matter of days! Nice work Informa Brazil!
Due to this team's great event content along with InGo, Gitex had a huge number of attendees become Advocates for the event, making it thetop growing event in October. Congrats to Gitex and DWTC.
Advocate Marketing is a great tool to increase social engagement for your event, but how do you keep your event posts from getting lost in people's news feeds? Follow these tips to optimize the effectiveness of your InGo posts.
Note: Click on each image below to see more detailed descriptions of each tip.
1. Your Image
Your image is so important to getting noticed. It should be clean, colorful, and clear.
ad:tech New Zealand did a great job with an eye-catching image.
- Your image should be brand specific and if possible include the dates of the event.
- Clean and simple images get the best response.
- If you can, incorporate a person into your image.
- Use bright colors.
InGo images should be 1024x512 pixels. It is best if text can be centered on your image.
2. Your Advocacy Text
Your advocacy text should proclaim what makes your event different and keep your audience in mind.
- Mention whatever sets your event apart.
- Phrase things differently.
- Use special codes, contests, or giveaways to increase engagement.
- Keep your audience in mind: is this something they would want to share or just something you'd want to share?
BDNY mentioned what set their event apart. What makes YOUR event stand out?
Use simple and personal advocacy text.
Because Twitter will sometimes remove your image, you want to make sure your text is simple and clear on its own.
Advocates do more than just grow an event; they reach millions of people in a trusted, personal way. Make sure to empower your advocates with posts that create the best engagement.
SPECIAL FEATURE - The marketing mavens at Opus Fidelis take a deeper look into what makes ad:tech NY an award winning website!
Best Kickoff Campaign
ad:tech New York: Comexposium & Experient
This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign in August. This show features a beautiful website which uses the Log In Widget as the funnel for all new registrations. They also offer a great example of a good use of the InGo pop-up option.
Ten Events: Terrapinn
This award recognizes the event with the fastest, best install we saw in August. The team at Terrapinn decided to build us right into their platform and it is paying dividends. Adrian Ford from their tech team was able to take 10 events live by simply plugging in widget IDs. Congrats on a well-deserved first time win!
Concrete Show: UBM Brazil & Cid Tech
This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content and InGo Advocate Marketing campaign, Concrete Show had a huge number of attendees became advocates for the show, making it the top growing event in August. Congrats!
Swoogo unveils social media functionality to engage and grow your event
Norkwalk, CT/Arlington, VA (September 6, 2016) - Leonora Valvo, Director of Swoogo, and Michael Barnett, CEO of InGo announced today that they have signed an agreement making Swoogo an official InGo Community Partner. Swoogo, providers of seriously powerful event software, will now offer InGo Community engagement tools as a free built-in integration for any event using their platform. Swoogo users will also have the option to add InGo’s word-of-mouth marketing tools to expand their social presence, cultivate buzz and increase attendance.
The InGo Suite of widgets have a track record of best-in-class results enabling word-of-mouth marketing and building event attendance. This cost-effective product activates an attendee’s existing social network and contacts, speeds up registration, and enables attendees to post to their newsfeeds, alerting their network of their intention to attend an event. Additionally, attendees can invite their network to attend, and discover who else is attending the event from both in and out of their network right from the event website.
“The team at Swoogo has built a dynamic, agile platform for the modern event space,” said Michael Barnett, InGo CEO. “We are so pleased to be working together to drive forward innovation in our industry.”
“Swoogo and Ingo share a common goal - discover what the user wants and provide them with a powerful, flexible way to achieve it,” said Leonora Valvo, Director at Swoogo. “This InGo integration is a seamless way for our customers to turn their registration process into the most effective word-of-mouth marketing available.”
About Swoogo - Hardcore tools in an easy to use package- Swoogo takes the soft out of event software. Managing events, from event sites to registration to reporting, is easier than ever before with technology designed to marry the heavyweight tools of larger solutions with the ease, flexibility, and support of smaller shops. Ringing in the company’s first year with fifty clients across the US and UK, Swoogo is the fastest growing event software solution on the market today.
About InGo – InGo is the world’s leading social media Advocate Marketing company, empowering event organizers and attendees to exponentially grow their events using InGo’s unique socially-smart search algorithm. With offices in the US, UK and Italy and partners on six continents, InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Fiera Milano and UBM. It has been in business since 2013 and has served over 500 events on six continents.
Kristina Mirus, Marketing Manager, at firstname.lastname@example.org, or +1 (877) 972-7891 ext. 3
4 Best Practices For Better Engagement And Smoother Attendee Experience
Guest post by Mark Kao of COS Rental
Email is a dinosaur just like 56k dial-up modems and VHS tapes. But unlike the other two outdated technologies, email is still used by billions of people.
The event technology landscape is moving at an accelerated pace. But many people still live in their inboxes, so email remains an important channel for reaching prospects and converting them to attendees for more reasons than one:
- Email boasts an open-rate of 20-30% and a click-through rate of 3%.
- It’s one of the only two touch points (social media being the other) that allows marketers to better personalize their message.
However, knowing email’s massive reach and potential and using it to successfully market and grow your events are two different things.
The 4 best practices below will give you the confidence and actionable steps you need to take your event email marketing campaigns to the next level.
1. Build An Optimized Opt-In Form And Bring Visitors A Step Closer To Being Attendees
This section on opt-in forms is longer than the rest - and for good reason.
Email marketing for events starts with the opt-in form. You must have a way of capturing email addresses of people who’re interested enough to visit your event website but need a few nudges to attend.
However, not all list-building forms are equal. There are good opt-in forms and there are horrible opt-in forms, slapped together by someone who can’t be bothered to optimize his marketing efforts and yet keeps asking where he went wrong.
Don’t be that guy! Follow the optimization tips below and you’re guaranteed to get a head start in your event email marketing campaign.
Start Strong With A High-Impact Headline
The headline is the first thing a visitor sees in your opt-in form. If it doesn’t capture the attention of your prospects, how can you hope to convince them to sign up?
Here are 4 action steps for writing a headline that instantly grabs attention:
- Are you offering an ebook full of case studies, a webinar with one of the speakers, or registration discounts exclusive to subscribers? State your offer in the headline to give visitors a reason to hand over their email.
- Speak the language of your prospects. Promoting a fundraising music festival? Speak like your party-loving and energetic attendees. On the other hand, a “paint by numbers” and results-oriented tone can be a good fit for professionals attending a marketing conference.
- Power words are a staple in a copywriter’s arsenal of conversion techniques. Use these to trigger a psychological or emotional response like curiosity, trust, anger, and even greed! Sprinkling a few power words in your headline can significantly boost conversions
- Numbers in headlines are proven to catch visitors’ attention, and note too that odd numbers generate 20% more clicks and responses than their even counterparts. An easy way to add numbers and social proof to your opt-in headline is to include the number of your subscribers.
Keep The Form Fields Short For Better Conversion Rates
Having 3 to 4 form fields suffice for most email lists: first name, last name, and email address. Adding more can lead to decreases in sign-ups by as much as 11% for every field.
For attendees of B2C events, sticking to a short form field is often best. But for B2B events where relationship-building is important to convert the freebie subscriber to a paying attendee, longer form fields are necessary to gather more information for better, more targeted promotions. If you do have to include more fields, employ an auto-fill tool to make it easier for users to complete.
Add A Big, Bold Call To Action (CTA)
Don’t leave visitors guessing what to do next or where to click. Make sure to add a CTA button to your opt-in form, clearly visible and above the fold.
And to make sure visitors don’t miss it, use visual elements like arrows or images of people to direct attention to your CTA button.
Place Your Opt-In Form In Highly Visible Areas
A dedicated list-building landing page is essential both for conversion and convenience. Having one means you can eliminate all distractions, including must-have elements of your event website (ex.: navigation bar, sidebar links) that compete with your CTA for visitor attention. Plus, you can grab the link of the landing page to easily share to other marketing channels.
However, not every visitor to your event website will find your email landing page. The solution:
- Place opt-in forms in locations where people are likely to look.
- Adding a feature box can turn more of your visitors to subscribers. The feature box is impossible to miss as it’s above the fold, usually placed below the header but above the content.
- The sidebar is another prime real-estate on your website. If you have other important links and content on your sidebar, placing an opt-in form above these attention-grabbers is always a good idea.
2. Create A Strong, Positive Impression With A Responsive Design
Here’s an important tidbit:
“53% of emails are opened via mobile devices”
With the number of smartphone users worldwide expected to reach 2.08 billion by 2019, marketers have no excuse to not use responsive design in their emails.
Think about it: what do you do to emails with poor formatting, messed up blocks of text, and visual elements that overlap? You delete them.
If your event marketing emails deliver a terrible user experience, you can count on potential attendees to do the same.
Responsive design adapts your emails to whatever device it is viewed on, using style sheets designed to scale up and down (or switch out) depending on the display. It guarantees your message is seen the way it’s meant to be seen (and with the same functionality) whether the recipient is using a desktop, phone, or tablet.
Want to preview how your message will look like? Check if your email service provider also offers a preview tool.
Alternatively, you can use for-a-fee standalone solutions like Litmus’ email testing and preview tool. It gives you previews for 33 different mobile devices and email clients, and even offers analytics and spam testing as an add-on.
3. Optimize Event Invites And Boost Registrations
Different marketing emails have different purposes.
Some build initial awareness by lightly touching on the details and concept of the event, mixed with the usual newsletter content. Others give a sneak peek by presenting the speakers and their credentials, along with their session titles and contents. There are also emails that nudge undecided prospects with an incentive.
Of all types of marketing emails, the invitation, whose job is to convince people to register and attend, is the most important.
“50% of an event’s revenue comes from registrations”
A hamstrung email invite will cripple your efforts, but send the right invitation and you’re a step closer to surpassing last year’s attendance and revenue. Here are 6 guidelines to follow to ensure your invitation email for events are successful:
- Start strong with a good subject line: Before readers get to see your message, you need to convince them open your email. And 33% of recipients open emails based on the subject alone. Ensure your invitations get opened by using a personalized subject line that creates urgency.
- Add a relevant image: The human brain processes images infinitely faster than text. And with our attention spans now shorter than of a goldfish, not adding an image to email invitations is a conversion mistake. Is your event tied to an industry expert? Include his or her picture for instant recognition. Promoting a consumer technology tradeshow? Add an image of your most popular exhibitors and the tech goodies on show. Don’t forget to add your company’s logo and name!
- Give a reason for attending: You want subscribers to attend your event. But why? Will they have a chance to meet and chat with their favorite celebrities? Will they get the opportunity to network with other industry professionals? What will they learn? Let prospects know what’s in it for them and they’re more likely to book their spot.
- Include ALL important details: Date, time, and exact location - event invitations must contain all of these details. Be sure to include a phone number as well so people can reach you if they have any questions.
- Call To Action: Make sure readers know what to do next. Add a highly visible, hard-to-miss CTA button.
Put the tips on this section to work and convert more of your email readers to attendees. Once your registration count takes off, the next section will show you how to turn these excited and inspired attendees to word-of-mouth marketers for your event!
4. Turn Fans And Attendees Into Word-Of-Mouth Marketers With Social Emails
Word of mouth (WOM) increases marketing effectiveness by up to 54%.
If you want to spread the word about your trade show, workshop or fundraising gala, you should make it easier for attendees to share and talk about your event on social media. InGo’s social email does exactly that!
Incorporating InGo’s amplification tool into your emails helps you achieve the best practices covered above. With options for showing your prospects who is going to the event, who the most influential attendees are, registration CTA buttons, social share buttons and one click personal invites, you can accelerate the ROI of any email campaign.
The best part? Each of these tools turns attendees to word-of-mouth marketers for your event by pulling them out of their inbox and offering them even more opportunity to advocate for the event.
And there you have it - 4 best practices that are sure to boost the effectiveness of your event email marketing! However, the list is far from exhaustive. Surely, you have a tip or two we can all learn from. We’d LOVE to hear it so share it in the comments below!
Mark Kao is the marketing director for COS Rental, a UK-based A/V and equipment supplier for events of all sizes including the Int’l Confex and Event Tech Live.
An Interview with Karla Hester of the Christendom College Alumni Association
In 2016, as the College was approaching its 40th birthday, and with approximately 3,000 alumni around the world, a group of alumni decided it was an ideal time (long overdue) to establish an Alumni Advisory Council. Their goal - build the alumni community and provide them with the resources and support through programs promoting alumni networking and giving, and by responding to the needs of alumni in their present situations.
Karla Hester, the Chair of the Advisory Council, having heard that InGo was known for building and expanding communities, worked with InGo to form a plan to use a series of events in major cities in the United States and Canada in June and July to build this network. The plan was a great success and Christendom is so excited by the results, they are in the process of installing InGo for their Homecoming events. Sean from InGo caught up with Karla after the Summer Tour was complete to chat about how it went.
Sean: Hi, Karla. Congratulations on completing the Summer Alumni Tour!
Karla: Thanks! 26 events in 21 states and 2 Canadian Provinces, it was a great summer.
Sean: What was your biggest challenge going into this project?
Karla: That’s easy, outdated information. At the beginning of this project, we had primarily only been doing physical mailings to reach alumni and keeping an accurate list like that is nearly impossible. Plus, our email list consisted of just a Yahoo Group. In short, our data was full of old information.
Sean: What made you turn to InGo?
Karla: We knew that social media is the way the world communicates and knew if we wanted to get our alumni networked, that was the place to do it. But building social profiles and trying to reach our community the traditional way was just not working.
Sean: How did InGo help?
Karla: InGo allowed us to use the handful of alumni we were in contact with to reach others in their social networks. Installing InGo on our Summer Tour made it simple for alumni after alumni to share the news about the Tour and the new Council to other alum they were connected to on social. The effect grew exponentially until we had doubled our number of Facebook followers within the first month, as well as saw a 30% rise in our LinkedIn numbers! We were even able to start and grow our Twitter presence. Most importantly, the data we gained helped us to refresh our aging contact list.
Sean: What single piece of advice would you give other alumni organizations?
Karla: Don’t discount social media as an amazing tool, not just to get your message out, but to connect your community in a way other marketing methods just can’t. Use it properly and it can be your greatest asset. Sure, your entire database is not going to be on social media, but in many instances we brought members of this database into social media as well through our marketing campaign with InGo.
At InGo headquarters in the US, July gave us some amazing displays of fireworks for Independence Day. Everyone here is celebrating summer, and we'd like to celebrate with our outstanding customers too. They all used InGo to spark amazing displays of social media buzz and event growth. Congrats to this month's winners.
Best Kickoff Campaign
International Vision Expo West: Reed Exhibitions & CompuSystems
This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign in July. This show features the Log In widget as the primary call-to-action, as well as the Social Widget on the home page and included throughout registration so you can always see “Who's In.” We predict great results!
Biofuels and Feedstocks + 3 Others: Argus Media & eventsforce
This award recognizes the event with the fastest, best install we saw in July. The teams at Argus Media and eventsforce work closely to install InGo on not one but four events quickly and easily. As a first time InGo user, the Argus Media team also gets the rookie of the year award!
SEMICON WEST: SEMI & Convention Data Services
This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content and InGo Advocate Marketing campaign, a high percentage of SEMICON WEST attendees became advocates for the show and made it the top growing event in July. Congrats!
Childcare Expo Expands Using InGo Advocate Marketing
Childcare Expo, organized by Broadway Events, is a portfolio of inspiring and informative free events for all those working in the early years, childcare and nursery sector. Emma Barrett, Managing Director, was looking for a way to use social media to increase engagement for the events and drive attendance. Having tried using social the traditional way, but not seeing the kinds of results she was looking for, she turned to InGo. Kristina from InGo caught up with Emma after the results of her campaigns for the first two events in the series were in.
Kristina: Hi, Emma. Congratulations on another successful addition of Childcare Expo!
Emma: Thanks! We are so excited about these results but are most excited about being able to give our community the tools they need to make the most of their Childcare Expo experience.
Kristina: What attracted you to the InGo Solution?
Emma: We are always looking for new innovative ways to market our events, and with social media being as important and integrated as it is today, Ingo seemed like the perfect option.
Emma partnered with InGo to integrate the InGo Software Suite into their registration system. This enabled the Childcare Expo community to become Advocates for the event, spreading their excitement about the show across their social media networks, and inviting their contacts to join them at the events. This word-of-mouth marketing to intelligently targeted friends and colleagues resulted in social media buzz before the event, amazing growth into new audience members, and a highly social, engaged group of attendees at the event.
First, let’s check out her results. Then, scroll down to read the rest of the interview with Emma about her show and her experience using InGo.
Childcare Expo London 2016
Childcare Expo Manchester 2016
Kristina: What do you think makes your events so popular in the industry?
Emma: We pride ourselves in reaching the right target audience and providing them with the latest products and services they are looking for. Unlike many trade exhibitions, we only target those with buying power within early years settings to ensure that not only the visitors, but the exhibitors get the most out of their experience at Childcare Expo.
Kristina: What is your biggest event marketing challenge?
Emma: Just like everything else, we face competition and challenges. For those who don’t know, we are only a small business and what we achieve within our team is quite remarkable. The drive and determination from my employees proves our passion for the industry. We constantly drive forward, creating new ideas to encompass within our events to ensure that visitors and exhibitors benefit from them.
Kristina: Why did you like using InGo?
Emma: InGo is another extension to our already active social media platforms. We receive great interaction from our social media posts from our audience and by integrating InGo into the mix, allowed our audience to have an online invitation system via social that was personalised and tailored to them.
Kristina: How did you measure your success?
Emma: We measure our success using a variety of tools and bench marks. For InGo, the number of acquisitions that were created from our advocates was our key measure for the events. This shows the success of the advocates and the number of people who have registered via an invitation using the InGo platform.
Kristina: What single piece of advice would you give other event marketers?
Emma: Always experiment. You don’t know what works until you have tried it. If you are struggling to get results from your current marketing strategy, then mix it up and try something new. You may be pleasantly surprised.
Childcare Expo Midlands 2016 is scheduled for 30 September - 1 October. Stay tuned for more results!
Looking to increase the effectiveness of your social media marketing? Try InGo Free for 30 days.
Hoping to win an Event Technology Award Three Years Running
InGo is excited to announce that it has been named a finalist for an award at the upcoming Event Technology Awards. These Awards, taking place on the evening of Event Tech Live, Wednesday 9th November 2016, at the Supernova in London’s Embankment Gardens, celebrate events and suppliers developing new and innovative event technologies which are pushing the performance boundaries in the industry.
Feel like this isn’t the first time you’ve seen this headline? That’s because this is the third year in a row InGo has been shortlisted for these prestigious international awards. Having already taken home the prizes for Best Event Software in 2014 and Best Technology for Building Event Attendance in 2015, we hope to continue our streak in yet another category.
Interested in how InGo can grow your event?
Festivals and Cons Can Now Achieve Same Dramatic Growth and Engagement as B2B Events
Arlington, VA/London, UK - (July 21/2016) - InGo, the socially smart advocate marketing platform growing events all over the world, today launched its word-of-mouth marketing solution for festivals, Cons, concerts and other consumer event. These events are now poised to become even bigger and better with InGo. To celebrate this announcement, InGo is offering any consumer event organizer a Free 30 Day Trial with no limits on attendees or advocates.*
InGo’s award winning social growth application has revolutionized the way B2B events are marketed and will now do the same for B2C events. These events are about the shared experience of the community. InGo makes it easy for attendees love to tell their friends that they’ll be going to an event and to get their friends to join them there. This word-of-mouth marketing broadens the reach of the event organizer while giving consumers exactly what they are looking for in an event - more friends, more experiences, more enjoyment.
*Offer ends Monday, September 5, 2016.
We’ve been doing these awards for almost year now and the response has been great. In fact, we constantly get asked for more detail on why an event won the award it did. The marketing managers we hear from are always looking to improve, and are hungry for the best ideas out there, especially those that are tried and proven by their colleagues.
You ask. We deliver! Moving forward on our Awards, we’ll be periodically featuring marketing gurus from around the world, who will provide a deeper look at the “why” of one of our award winners, and an explanation of the top moves that set them apart. We’ll begin with our very own Mad Man, (and COO) Steve O’Keefe. Take it away, Steve.
Greetings Music Makers, Dreamer of Dreams,
One of the great joys of working at InGo is seeing the parade of amazing events, and the creativity that goes into each one. Let’s dive into one of our award winners for June and you’ll see what I mean.
ICFF (International Contemporary Furniture Fair) Miami
ICFF Miami is an expansion of the wildly successful ICFF NYC franchise, and an event organized by Emerald Expositions. Lead by Kevin O’Keefe, ICFF stands out for many reasons, but here I’ll look at three top moves in particular, that I think contribute to ICFF’s amazing success.
First off, Kev is an artist. He and his team always lead with the work of the artisans. You can see this play out in his choice of imagery. Every page puts his customer’s work front and center. This focus emphasizes the fact that this shows is about the artist and their creations.
Top Move: Make sure your site leads with the work of your exhibitors. That’s what people are going to see, and what your exhibitors value.
Use of Color
You can also see the artistry in his use of bold colors. He wants to convey the sense of engagement via warm vivid tones which look great on our high def screens. My favorite is how he uses color to extend the brand of ICFF, but simultaneously localize it to it’s new setting; the aqua blue of the southern ocean is everywhere, bringing to mind Miami. The cosmopolitan black chic of ICFF NYC is replaced by the gentle, welcoming blue.
Top Move: It’s not possible in a post-Apple world to leave out the humanities and emotive design of your website. What is your branding saying?
The ICFF team was the first to embrace advocate marketing. Realizing that the one-way communication of traditional marketing was creating disappointed attendees and frustrated exhibitors, they began to shape an interactive experience between all parties, driving social traffic and buzz 30X higher than much larger, competitive shows; and all the content was organic. They doubled the size of the show in 3 years and now are regionalizing it. ICFF became “the show” in interior design because they let their attendees be part of the conversation.
ICFF Miami is no exception to their winning formula. You can see InGo's “Who’s In” persistent on every page. Inviting the prospect to engage with their fellow attendees, exhibitors and prospects.
Top Move: Let your attendees be part of your brand. People go to live events to see PEOPLE!
This year ICFF is taking their show to the next level again. It is introducing a new InGo product which allows exhibitors to know which customers from their network will be joining them on site. The power of social networking is brought to the live event experience.
Summer is for celebrations and vacations and both are in full swing here at InGo. Though later than usual, we couldn't let a month go by without recognizing June's best events, campaigns and the InGo customers behind them.
We’ve been doing these awards for almost year now and the response has been great. In fact, we constantly get asked for more detail on why an event won the award it did. Moving forward, we’ll be periodically featuring marketing gurus from around the world, who will provide a deeper look at the “why” of one of our award winners, and an explanation of the top moves that set them apart.
Click HERE for a review of what makes ICFF Miami stand out in a crowd.
BEST KICKOFF CAMPAIGN
ICFF Miami: Emerald Expositions & Experient
This award recognizes the team that had an outstanding kick-off to their campaign in June. Not only does ICFF have both the Log In and Social widgets prominently displayed above the fold, Who's In is featured on the home page to drive more registrations and exhibit sales. With three months of advocate empowerment before the event, we predict great results!
CONSTRUCT: Informa Exhibitions & Compusystems
This award recognizes the event with the fastest, best install we saw in June. This team received the InGo code and installed the widgets quickly and independently. Great collaboration on the part of the organizer and registration company. Yep, installing on an InGo partner DOES make the process easier!
IFSEC International: UBM EMEA & N200
This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content and InGo Advocate Marketing campaign, a high percentage of IFSEC International attendees became advocates for the show and made it the top growing event in June. Congrats!
As a start-up, we at InGo are always excited when our product wins another award; it is gratifying when our team is recognized by the industry for producing results for our customers. Our team, of course, is made up of individuals so we are also delighted when one of us receives recognition.
We are pleased to congratulate Michael Barnett, InGo’s CEO, who was named one of the Top 40 Entrepreneurs Under 40 in 2016 by Trending 40. Honorees are chosen for demonstrating exceptional performance in their field, and the rest of the team at InGo, as well as our partners and clients, can attest to the endless dedication (and seemingly endless air miles) that Michael has given to help make InGo what it is today.
Our customers are our greatest source of inspiration when it comes to product updates, so when we hear great feedback, we love to make it a reality. You spoke; we listened! Our team has been hard at work, updating, improving and adding new features to our Advocate Marketing suite.
Because Advocate Marketing begins with the Advocate, one of our biggest updates is focused on making the choice to advocate an easy one. Our widget now includes user feedback screens to confirm their Personal Invitations were sent and offer additional advocacy options. Here’s a peek at what this looks like.
We have added an invite confirmation popup so that your attendees can see when they’ve successfully sent an invite. They are also given a very clear call to action to invite more of their contacts to your event.
When your attendees decide to personally invite a friend on Linkedin or Xing, they are now given the option of how they want to send their invitations. If they want to get a group together to attend, they can message everyone together. If they want to reach out to each contact separately, they can choose to send them individually.
When your attendees decide to personally invite a friend on Linkedin or Xing, they are now given the option of how they want to send their invitations. If they want to get a group together to attend, they can message everyone together. If they want to reach out to each contact separately, they can choose to send them individually.
These features increase the means, motive and opportunity Advocates have to spread your event across their networks, which is at the heart of what InGo does. But front end functionality is not all it takes to provide great software. Our development team has also made a series of technical enhancements to the product to amplify performance and increase speed!
We are not stopping there. Stay tuned for more updates as we work to include more user feedback features for both organizers and attendees.
Arlington, VA/London, UK - (June 14, 2015) - InGo, the award winning Advocate Marketing platform growing events all over the world, today announced its new pricing structure. Recognizing that all organizers are looking for a way to grow their events, but that these events and organizers come in different shapes and sizes, the new structure is designed to allow events of all sizes access to powerful word-of-mouth marketing powered by social media, and pay only for performance.
InGo’s Software Suite helps brands inspire and enable their community to become Advocates. Empowered advocates do more than just grow an event; they reach millions of people in a trusted, personal way, creating unparalleled brand affinity by connecting their personal brand to the event’s brand, turbocharging all marketing campaigns. InGo’s new performance pricing is based entirely on how many Advocates are created.
For full details on the new pricing or to order online, click here.
In addition to performance based pricing, InGo has also unveiled a Free Trial. Now event organizers can see for themselves the amazing growth and buzz created by Advocates by trying InGo FREE for 30 days. The trial includes the full InGo Social Marketing Platform and unlimited Advocates. InGo has always offered an interactive demo but this trial will break the barriers to entry for many potential clients who can now see the results on their own events before purchasing the product.
For more information or to start your Free Trial, click here.
“Advocates are the most powerful way to build your brand and grow your event, and our results bear this out,” said Michael Barnett, InGo CEO. “Our confidence in our product made offering a Free Trial and pricing based solely on performance a natural fit. We are so excited to take another step towards empowering Advocates at every event around the globe.”
The Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC), organised by dmg::events, Global Energy, took advantage of the seamless integration on InGo Partner Info Salons Group. Download the Case Study to see the full results, including how they used an InGo Advocate Marketing campaign to generate over a million social impressions and engagements.
Spring has finally sprung here at InGo HQ. Everything is growing, and we have some fantastic growth to share with you form these Super Growing events. Each has the same winning formula, an innovative event team, a great reg platform, and InGo. Just add water and sun….
Best Kickoff Campaign
FEM Global Mobility Conference Melbourne: Centaur Live & Eventsforce
This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign in May. With a reg page featuring the widgets above the fold, one call-to-action, and Who's In at the beginning and end of registration, look for this event to achieve great results. And congrats to Eventsforce on their first InGo Award!
Childcare Expo Manchester: Broadway Events and Livebuzz
This award recognizes the event with the fastest, best install we saw in May. This team received the InGo code and installed the widgets quickly and independently. The Manchester show is the next in a series using InGo so this team is quickly becoming InGo pros and it shows in the great results already achieved.
Microlise Transport Conference: Microlise & etouches
This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content and InGo Advocate Marketing campaign, a high percentage of Microlise attendees became advocates for the show and made it the top growing event in May. Yet another etouches win! (Yes, working with an InGo partner does up your game!)