Partners

mdg and InGo to Enhance Partnership

mdg and InGo to Enhance Partnership

Two industry leaders joined forces at PCMA’s “Convening Leaders 2018” to raise the bar on event marketing. InGo, a provider of socially savvy event growth software, and mdg, the country’s leading marketing agency specializing in event and association marketing, announced that they are enhancing their partnership to help associations and event organizers inspire more valuable—and growing—event communities.

Expo Logic and InGo Partner to Offer Word-of-Mouth Marketing, Making Events Better Together

Manassas, VA, Philadelphia, PA - (July 6, 2017) - Jeff Cooper, CEO at Expo Logic, and Michael Barnett, CEO of InGo, announced today the two companies have made it easy for attendees everywhere to better engage their friends and colleagues using InGo’s flagship products, EnGage and Network Notifications. This word-of-mouth marketing broadens the reach of the event organizer while giving consumers exactly what they are looking for in an event - more friends, more experiences, and more enjoyment in the community.

Swoogo Becomes an InGo Community Partner to Offer Social Amplification to It’s Clients

Swoogo unveils social media functionality to engage and grow your event

Norkwalk, CT/Arlington, VA (September 6, 2016) - Leonora Valvo, Director of Swoogo, and Michael Barnett, CEO of InGo announced today that they have signed an agreement making Swoogo an official InGo Community Partner. Swoogo, providers of seriously powerful event software, will now offer InGo Community engagement tools as a free built-in integration for any event using their platform. Swoogo users will also have the option to add InGo’s word-of-mouth marketing tools to expand their social presence, cultivate buzz and increase attendance. 

The InGo Suite of widgets have a track record of best-in-class results enabling word-of-mouth marketing and building event attendance. This cost-effective product activates an attendee’s existing social network and contacts, speeds up registration, and enables attendees to post to their newsfeeds, alerting their network of their intention to attend an event. Additionally, attendees can invite their network to attend, and discover who else is attending the event from both in and out of their network right from the event website. 

“The team at Swoogo has built a dynamic, agile platform for the modern event space,” said Michael Barnett, InGo CEO. “We are so pleased to be working together to drive forward innovation in our industry.”

“Swoogo and Ingo share a common goal - discover what the user wants and provide them with a powerful, flexible way to achieve it,” said Leonora Valvo, Director at Swoogo. “This InGo integration is a seamless way for our customers to turn their registration process into the most effective word-of-mouth marketing available.”

About Swoogo -   Hardcore tools in an easy to use package- Swoogo takes the soft out of event software. Managing events, from event sites to registration to reporting, is easier than ever before with technology designed to marry the heavyweight tools of larger solutions with the ease, flexibility, and support of smaller shops. Ringing in the company’s first year with fifty clients across the US and UK, Swoogo is the fastest growing event software solution on the market today. 

About InGo – InGo is the world’s leading social media Advocate Marketing company, empowering event organizers and attendees to exponentially grow their events using InGo’s unique socially-smart search algorithm. With offices in the US, UK and Italy and partners on six continents, InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Fiera Milano and UBM.  It has been in business since 2013 and has served over 500 events on six continents. 

Contact
Kristina Mirus, Marketing Manager, at kmirus@letsingo.com, or +1 (877) 972-7891 ext. 3

Source
InGo
 
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The Advocate Effect: ADIPEC

The Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC), organised by dmg::events, Global Energy, took advantage of the seamless integration on InGo Partner Info Salons Group. Download the Case Study to see the full results, including how they used an InGo Advocate Marketing campaign to generate over a million social impressions and engagements.

“We saw thousands of our attendees organically sharing about our event and inviting their friends and colleagues to join them. The result was amazing attendee growth and engagement and we are looking forward to a repeat performance in 2016.”
— Nour Soliman, Senior Marketing Manager at dmg::events ME

Circdata partners with InGo

Thatcham, UK, 20th May 2016
For immediate release 

Event registration specialist Circdata has announced a partnership with the social media marketing platform InGo. Circdata will now offer its clients a seamless integration with InGo’s Advocate Marketing tool during registration. 

Circdata’s client base includes some of the world’s leading event organisers and brands, and it continually strives to help them achieve their attendee growth targets by utilising the most cutting-edge technologies. The partnership with InGo will provide an enhanced level of service to Circdata’s clients, who are increasingly looking to social media advocate marketing to grow their events.

InGo’s web applications allow attendees to socially register and co-market an event across their social networks. InGo turns attendees into ‘Advocates’, generating social amplification that results in positive word-of-mouth enthusiasm and show growth.

James Ormiston, managing director at Circdata, said: “As a technology-led company we are delighted to offer the InGo platform to our clients and help contribute to the success of their events. This partnership comes at an exciting period of growth for Circdata, and we trust that our clients will benefit from the positive results being experienced by other InGo users.”

Richard Sarbutts, managing director - EMEA, at InGo, said: “This partnership brings the combined power of social media and word-of-mouth marketing to all Circdata’s clients and strengthens InGo’s position in the EMEA events market. We are so pleased to welcome the team at Circdata to the Global Advocate Marketing Alliance.”

-- ENDS --
 
About Circdata:
Circdata is a technology-driven organisation providing fully integrated audience management and development solutions for event organisers, publishers and data owners.

For further information, please visit: www.circdata.com. 

Twitter: @Circ_data | YouTube: www.youtube.com/watch?v=0hu7pjX1GWY.    

About InGo: 
InGo is the world’s leading social media Advocate Marketing company, empowering event organisers and attendees to exponentially grow their events using InGo’s unique socially-smart search algorithm. With offices in the US, UK and Italy and partners on six continents, InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Fiera Milano and UBM. It has been in business since 2013 and has served over 500 events on six continents. Discover how InGo can grow your event at http://www.ingo.me/ingo-demo.

Circdata contact:
Martin Maynard
Publishing & Media Consultant
(t:) 02393 781736
(m:) 07885 861422
(e:) martin@spreadthewordmedia.com

InGo contact:
Kristina Mirus
Marketing Manager
(t:) +1 (877) 972-7891 ext 3
(e:) kmirus@letsingo.com

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CompuSystems Announces Partnership With InGo to Provide Advocate Marketing to Clients

Downers Grove, IL/Arlington, VA - (May 23, 2016) - Scott Allen, Chief Sales Officer of CompuSystems and Michael Barnett, CEO of InGo, announced today that CompuSystems has become an official InGo Partner. CompuSystems will now offer to its customers InGo’s socially smart advocate marketing platform as a marketing solution to drive attendance and event growth.

The InGo Suite of widgets, which are now seamlessly integrated in the CompuSystems event management software, allow organizers to tap into the power of social media, creating Advocates for events. This cost-effective product activates an attendee’s existing social network and contacts, speeds up registration, and enables attendees to post to their newsfeeds, alerting their network of their intention to attend an event. Additionally, attendees can invite their network to attend, and discover who else is attending the event from both in and out of their network right from the event website. 

“CompuSystems is a leader in providing event software services to the trade show industry and we are very pleased to welcome them to the Global Advocate Marketing Alliance,” said Barnett. “This partnership will allow InGo to form new relationships with a wide range of event organizers and associations and provide them with the opportunity grow their attendance with word-of-mouth marketing accelerated by the power of social media.”

”CompuSystems is committed to providing show organisers with world class technology and InGo provides a world class solution for social media engagement and show growth,” said Scott Allen, Chief Sales Officer at CompuSystems. “I am delighted to be able to provide this innovative tool to our clients and look forward to seeing them achieve great results.”

About Compusystems  – ComputSystems, founded in 1976, is a leader in trade show registration and lead retrieval services. When show organizers work with CompuSystems they not only get cutting-edge service packages but they are backed by the most experienced professionals in the industry. CompuSystems has gone beyond simple registration and created an ecosystem that keeps everyone from the show organizer to the exhibitor and attendee connected throughout the show process. For more information about our industry leading services please visit www.compusystems.com.  

About InGo –InGo is the world’s leading social media Advocate Marketing company, empowering event organizers and attendees to exponentially grow their events using InGo’s unique socially-smart search algorithm. With offices in the US, UK and Italy and partners on six continents, InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Fiera Milano and UBM.  It has been in business since 2013 and has served over 500 events on six continents.  Discover how InGo can grow your event at http://www.ingo.me/ingo-demo. 

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Middle East Sets the Pace for Advocate Marketing Impact

Middle East sets the Pace for Advocate Marketing Impact

London, UK/ Dubai, UAE - (29 March 2016) - InGo, partnering with Info Salons Group, a leading event technology company for registration and attendee database management, announced today some of the results of their partnership in the Middle East. Combining Info Salons Group expertise in the Middle East and InGo’s industry-leading advocate marketing platform, the partnership has resulted in the growth of some of the biggest events in the region.

With 88% of the Middle East’s online population using social media daily, primarily on Facebook, Twitter and LinkedIn, attendees have engaged in social advocacy through the InGo platform in record numbers. One show in particular captures this phenomenon quite well.  The Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC), organised by dmg::events, Global Energy, took advantage of the seamless InGo integration on Info Salons to run a full Advocate Marketing campaign, resulting in over a million social impressions and engagements and contributing to its status as one of the most important and influential oil and gas events in the world.

“We saw thousands of our attendees organically sharing about our event and inviting their friends and colleagues to join them,” said Nour Soliman, Senior Marketing Manager at dmg::events ME, the organiser of ADIPEC. “The result was amazing attendee growth and engagement and we are looking forward to a repeat performance in 2016.” 

InGo and Info Salons are currently live on several other events in the region which are also showing the same great performance in all categories - social engagement, growth, and cost per acquisition. 

“The Middle East trade show market has been growing strongly over the past years and will continue to do so,” said Wilbert Heijmans, Managing Director Middle East at Info Salons Group. “The UAE has one of the highest smart phone usages in the world and people in the Middle East are very social media savvy and therefore the partnership between InGo and Info Salons adds great value to our clients.”

About Info Salons Group - Info Salons Group is the leading event technology company for registration and attendee database management. Operating from offices in Sydney, Shanghai, Hong Kong, Dubai & Istanbul with over 20 years of experience delivering custom built applications that enhance business events. 

About InGo – InGo is a social media event marketing company that empowers event organizers and attendees. InGo serves the largest event companies in the world, providing event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe.  It has been in business since 2013 and has served over 500 events on six continents.  Discover how InGo can grow your event at http://regdemo.ingo.me.

About ADIPEC – Supported by the UAE Ministry of Energy and the Abu Dhabi Chamber of Commerce, ADIPEC invites the oil and gas global community to an extensive showcase of oil and gas technology over an incredible 130,000+ sqm of exhibition space that is host to 23 national country pavilions, 30 regional and international IOCs & NOCs, an exclusive VIP club and a record breaking 8,000+ conference delegate programme.

Contact
Kristina Mirus, Marketing Associate, at kmirus@letsingo.com, or +1 (877) 972-7891 ext. 3

Source
InGo
 
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dimedis Joins the Advocate Marketing Alliance

We are pleased to announce that dimedis, the Cologne, Germany based software company specializing in trade fair solutions, has become the first InGo Advanced Growth Partner. The powerful social media Advocate Marketing functions of InGo have now been integrated into the dimedis entrance and visitor management solution, FairMate. dimedis has also become the exclusive representative and supplier of InGo for the DACH region.

We’d like to take this opportunity to welcome the dimedis team to the Advocate Marketing Alliance and we look forward to serving and growing events together.

Click below to read the full press release for all the details:

English
Deutsche

InGo Supercharges Global Advocate Marketing Alliance

Announces API that will provide the power of Advocate Marketing with ‘One-Click’ 

Arlington, VA/London, UK - (March 1, 2016) - InGo, the socially smart Advocate Marketing platform growing events all over the world, announced today new integration capabilities that will dramatically enhance its new partner program.  With the release of InGo’s new API, event organizers across the globe will be able to access the power of Advocate Marketing, and the 10-25% event growth it provides, with just one click when working with an InGo Growth Partner.  

The partner program has enhanced flexibility as well, with options for registration partners of all sizes and technical abilities. “We’ve always been committed to ‘ease of integration’ and platform friendliness.  This release is a giant step forward in that direction, and is a win-win for our partners and their clients” said Michael Barnett, CEO of InGo.

Along with the release of the API, the new partner program structure provides the flexibility for partners of all types and levels of involvement.  In addition to the Referral and Certified partner tracks, wherein partners refer clients and / or support InGo on their platform in an ad hoc fashion, partners now have the option to become a Growth Partner and pre-integrate InGo to be ‘one-click deployable,’ or an Advanced Growth Partner with InGo Base pre-installed for all of their events.  Each level provides a greater opportunity for revenue share. 

“Our partners can now provide InGo as a feature built right into their platforms, ensuring their clients the best performance on the most powerful event marketing tool on the planet,” continued Barnett. “We are excited by the interest we’ve already received and have begun to sign some of the most prominent event registration and management companies around the globe. Stay tuned for announcements on our upcoming individual partnerships.”

About InGo – InGo is a social media event marketing company that empowers event organizers and attendees. InGo serves the largest event companies in the world, providing event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe.  It has been in business since 2013 and has served over 500 events on six continents.  Discover how InGo can grow your event at http://regdemo.ingo.me.

CONVENTION DATA SERVICES ANNOUNCES STRATEGIC PARTNERSHIP WITH INGO

Offers Advocate Marketing Solution to Clients to Drive Event Attendance

(Bourne, MA – January 26, 2016). Convention Data Services (CDS), the trusted registration partner in driving global event connections, has announced today a new strategic partnership with InGo, creator of a socially smart advocate marketing platform that is helping to drive attendance and grow events around the world. 

CDS is always looking for creative ways to connect people via new marketing and attendance-building tools that it can offer to show management clients. The InGo product is a great fit with CDS’ portfolio of technology and marketing solutions and provides a valuable way for attendees to help drive event growth and engagement. The InGo suite of widgets, which are seamlessly integrated with the CDS registration platform, support ten languages and have a proven track record of success. This social networking tool offers a superior application and reporting function and is a cost-effective attendance-building solution for show management.

The product is designed to activate an attendee’s existing social network and contacts. InGo’s social login speeds up registration by auto-filling fields with social profile data. Attendees can then post to their newsfeed to alert contacts of their intention to attend an event, invite their network to attend, and discover who else is attending the event from both in and out of their network. Additionally, attendees can invite new contacts right from the event website. 

“I’ve known InGo’s CEO, Michael Barnett, for over two years now and I’m very impressed with his vision and the outreach the product provides within attendees’ social networks. InGo is a perfect strategic match, as it integrates seamlessly with our registration platform and aligns with our product mission, which includes our new Attendance Builder Program that launched in December,” says John Kimball, President and CEO, Convention Data Services.

“We’ve been working closely with the team at CDS and find them highly skilled and responsive,” says Michael Barnett, CEO, InGo. “We are so pleased to be partnering with a company that understands the important role advocate marketing plays in increasing registration numbers and look forward to more best-in-class results.”

CDS is now offering the InGo product to all show management clients. Contact David Lawton, EVP of Sales, at dlawton@cdsreg.com for more information.

Convention Data Services – CDS (www.cdsreg.com)
Convention Data Services (CDS) is the trusted registration partner for driving global event connections for businesses and associations worldwide. Headquartered in Bourne, Massachusetts, CDS has built multi-faceted solutions to engage attendees, deliver exhibitor ROI and provide actionable analytics for the events industry since 1986.

InGo (www.ingo.me)
InGo is a social media advocate marketing company that grows events by empowering organizers and attendees. 
With offices in the US, UK and Italy, and partners on six continents, InGo serves the largest event companies in the world. InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe. The company has been in business since 2013 and has served over 350 events on six continents. For more information on InGo, contact Kristina Mirus: kmirus@letsingo.com or 877-972-7891 ext. 3.

PRESS CONTACT: Vickie Levinson, Silver Levinson & Associates
vickie@silverlevinson.com   925-785-5896 – mobile

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Get Social When it Comes to Registration

by Kristen Carvalho, Senior Content & Social Media Manager, etouches

Sometimes it is hard to keep up with all the new trends and fads, which can be especially true when it comes to social media. There is a new social network or app coming out daily, for example have you heard of Boomerang yet? It is important that you not only keep up with social media on a personal level so your friends don’t think you’ve been living under a rock, but on a professional level as well to help your organization grow. 

When it comes to the events industry, social media can be used on multiple levels to increase registration, communication and engagement. According to the GWI Social report, on average people are actively using 4 social platforms. That allows for multiple touch points with your attendees and you have to find a way to reach them on these platforms. Most people would look to social media purely for communication purposes, but what about for registration? Social registration is becoming a function that multiple registration providers are implementing in their software in order to meet the needs of their clients and their clients’ attendees’. 

Unsure what social registration is? It is the ability to register for an event or log into a website using a specific social media application’s user credentials. That means when visiting a website, they may give you the option to log in or register using your Facebook, Twitter or other social media IDs. There are many benefits to using social registration for your events, and we are going to go into them below to help you “get with the times” when it comes to event registration! 

Ability for Quick Registration

You have probably seen multiple posts on the web on how to make your event registration process simple for attendees. Attendees hate when registering for an event takes them more than 5 minutes, and trust, me a lot of them do. You already have your attendees wanting to come to your event, so why do you make them jump through hoops just to secure their place? Social registration makes the process quick and easy. All they have to do is click the social media button that they want to sign on with, and the form will auto fill with the correct information. 

Spread the Word About Your Event

As an event organizer, you want to have returning attendees year after year, but you are also looking for new prospects to attend your event. That is where social registration can come into play. With tools like InGo, once your attendees register via their social media account, they will be able to share their excitement for your event through their news feed and personally invite people in their network that may be interested in the event! As an organizer this gives you access to a whole new audience. 

Facilitates Networking

Again, using an app like InGo will allow your attendees to network with fellow event goers before the event. When they register socially, they will be taken to a page that allows them to see the social profile of other attendees. They can see who is already in their network, and also who isn’t but they would like to connect with.

This is a huge bonus for attendees because they will be able to make connections before the event that will allow them to establish a relationship, so when the event comes it is easier to communicate with their peers. 

Helps with Your Marketing Engine

When someone registers for your event, you collect that social data and store it in your CRM or marketing automation system. This will help with future communication that you have with your attendees. By having them use social registration, you are able to store their actions and personalize the experience the next time around based on their social identity. 

Easy for Mobile Users

People today own at least 1.57 mobile devices, which means a good chuck of your attendees are probably going to be registering for your event on a tablet or phone. Social registration makes the process a lot easier for them. If you don’t have a website that is optimized for mobile or even if you do, the social registration screen simplifies the process and they won’t have to try and type in those tiny forms. 

Not only is it easier to register, but research shows that more people are inclined to share when they are using their phones (probably because majority of people use social media solely on their phones.) This is great news for you, because your attendees are now more likely to invite their friends to your event or share that they are attending. 

Establish Your Event Community

Pre-event, you will be promoting all that is happening via social media. You probably have a hashtag for your event that you hope people are using to communicate. However, sometimes people forget to use it and that means that you are missing out on the chatter about your event. 

When someone uses the social sign-in option, you have collected the data for their social accounts and you are able to store this information. With your marketing or social media team, you can create a list of the accounts of attendees to follow pre, during and post event in order to see what they are saying about your event. This gives you the ability to respond to their feedback and to share their positive comments about your event. It is all about creating a community! 


Social registration is not only beneficial to make the process quick and easy for attendees, but it also helps with your event marketing efforts. Your attendees live on social media, so use that to your advantage. Give your attendees the simple process they are looking for, while at the same time increasing your event’s reach and ultimately growing your event community.