News

InGo Hires Event Industry Veteran Simon Burton To Lead EMEA as Managing Director

Simon Burton, well known speaker, industry executive, innovator and entrepreneur, brings with him a wealth of knowledge, expertise and event-savvy to word-of-mouth-marketing software InGo

FOR IMMEDIATE RELEASE

  Simon Burton , EMEA Managing Director, InGo

Simon Burton, EMEA Managing Director, InGo

LONDON, UK/MANASSAS, VA (November 9, 2016) – InGo is pleased to announce the Simon Burton, event-industry entrepreneur of Exposure Communications Agency will be joining the company as Managing Director for the UK and European markets.

“We are very excited to have Simon join our team. He is a great fit for the UK and European word-of-mouth markets” said Michael Barnett, InGo’s CEO.  “We look forward to continue to expanding our footprint in the market with Simon’s expertise and reach, growing audiences and influence for all of our European friends, colleagues and clients.”

Stephen O’Keefe, InGo’s President/COO, added “Simon comes to InGo at an ideal point of our development.  As known and trusted executive in the industry, our customers can be confident that the “word of mouth” revolution in the UK and Europe is in capable hands.”

Simon Burton Bio, Managing Director, EMEA

Simon is a serial entrepreneur and networker in the world of events. He is a passionate speaker, writer and consultant on effective event marketing, networking, content and social media. His ideas on how to get the best from digital media and live events are regularly described as “inspirational” and “energising”. Simon’s drive and energy is renowned and he has launched and sold several trade shows, has established numerous social networks, created award ceremonies and runs a thriving PR, event management and consultancy business.

Simon places new media and event marketing into a real business context. Grounded in commercial reality, he recognises the power of new media and is an expert in using social tools to deliver creative and engaging content. He has an extensive network of contacts from around the world, meaning his black book reads like an international who’s who in the events industry.

In his leisure time he can be found watching Arsenal (sometimes yelling at Arsenal), walking in the English Countryside, fine dining (and some rubbish dining too), reading books, watching films and playing on his PS4.

About InGo
InGo is a social event marketing company that empowers event organizers and attendees with digital word-of-mouth-marketing software. InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Hanley Wood and UBM. InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe. It has been in business since 2013 and has served over 180 events in the U.S., Germany, Columbia, Nigeria, the UK, Turkey, Japan and Russia. Discover how InGo can power your event at www.ingo.me/ingo-demo.

Contact
Joe Marshall, Dir. of Product and Marketing, at marketing@letsingo.com, or +1.703.819.8890

Source
InGo

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Swoogo Becomes an InGo Community Partner to Offer Social Amplification to It’s Clients

Swoogo unveils social media functionality to engage and grow your event

Norkwalk, CT/Arlington, VA (September 6, 2016) - Leonora Valvo, Director of Swoogo, and Michael Barnett, CEO of InGo announced today that they have signed an agreement making Swoogo an official InGo Community Partner. Swoogo, providers of seriously powerful event software, will now offer InGo Community engagement tools as a free built-in integration for any event using their platform. Swoogo users will also have the option to add InGo’s word-of-mouth marketing tools to expand their social presence, cultivate buzz and increase attendance. 

The InGo Suite of widgets have a track record of best-in-class results enabling word-of-mouth marketing and building event attendance. This cost-effective product activates an attendee’s existing social network and contacts, speeds up registration, and enables attendees to post to their newsfeeds, alerting their network of their intention to attend an event. Additionally, attendees can invite their network to attend, and discover who else is attending the event from both in and out of their network right from the event website. 

“The team at Swoogo has built a dynamic, agile platform for the modern event space,” said Michael Barnett, InGo CEO. “We are so pleased to be working together to drive forward innovation in our industry.”

“Swoogo and Ingo share a common goal - discover what the user wants and provide them with a powerful, flexible way to achieve it,” said Leonora Valvo, Director at Swoogo. “This InGo integration is a seamless way for our customers to turn their registration process into the most effective word-of-mouth marketing available.”

About Swoogo -   Hardcore tools in an easy to use package- Swoogo takes the soft out of event software. Managing events, from event sites to registration to reporting, is easier than ever before with technology designed to marry the heavyweight tools of larger solutions with the ease, flexibility, and support of smaller shops. Ringing in the company’s first year with fifty clients across the US and UK, Swoogo is the fastest growing event software solution on the market today. 

About InGo – InGo is the world’s leading social media Advocate Marketing company, empowering event organizers and attendees to exponentially grow their events using InGo’s unique socially-smart search algorithm. With offices in the US, UK and Italy and partners on six continents, InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Fiera Milano and UBM.  It has been in business since 2013 and has served over 500 events on six continents. 

Contact
Kristina Mirus, Marketing Manager, at kmirus@letsingo.com, or +1 (877) 972-7891 ext. 3

Source
InGo
 
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InGo Named Finalist For ‘Best Use of Technology for Marketing an Event’

Hoping to win an Event Technology Award Three Years Running

InGo is excited to announce that it has been named a finalist for an award at the upcoming Event Technology Awards. These Awards, taking place on the evening of Event Tech Live, Wednesday 9th November 2016, at the Supernova in London’s Embankment Gardens, celebrate events and suppliers developing new and innovative event technologies which are pushing the performance boundaries in the industry. 

Feel like this isn’t the first time you’ve seen this headline? That’s because this is the third year in a row InGo has been shortlisted for these prestigious international awards. Having already taken home the prizes for Best Event Software in 2014 and Best Technology for Building Event Attendance in 2015, we hope to continue our streak in yet another category.

Interested in how InGo can grow your event? 

InGo’s Event Growth Application Now Available for Consumer Events

Festivals and Cons Can Now Achieve Same Dramatic Growth and Engagement as B2B Events

Arlington, VA/London, UK - (July 21/2016) - InGo, the socially smart advocate marketing platform growing events all over the world, today launched its word-of-mouth marketing solution for festivals, Cons, concerts and other consumer event. These events are now poised to become even bigger and better with InGo. To celebrate this announcement, InGo is offering any consumer event organizer a Free 30 Day Trial with no limits on attendees or advocates.*

InGo’s award winning social growth application has revolutionized the way B2B events are marketed and will now do the same for B2C events. These events are about the shared experience of the community. InGo makes it easy for attendees love to tell their friends that they’ll be going to an event and to get their friends to join them there. This word-of-mouth marketing broadens the reach of the event organizer while giving consumers exactly what they are looking for in an event - more friends, more experiences, more enjoyment.

Festivals and other consumer events are a multi-billion dollar industry, and InGo provides the opportunity for dramatic growth and the potential to add millions in ticket sales each year. People go to a festival for a transformative, communal experience, and that’s exactly what InGo helps deliver.
— Michael Barnett, CEO of InGo

Organizers can see how seamlessly InGo integrates into the event registration process by experiencing the InGo Demo or viewing an example ticketing integration.

*Offer ends Monday, September 5, 2016.

InGo CEO Named Top 40 Entrepreneurs Under 40

As a start-up, we at InGo are always excited when our product wins another award; it is gratifying when our team is recognized by the industry for producing results for our customers. Our team, of course, is made up of individuals so we are also delighted when one of us receives recognition.

We are pleased to congratulate Michael Barnett, InGo’s CEO, who was named one of the Top 40 Entrepreneurs Under 40 in 2016 by Trending 40. Honorees are chosen for demonstrating exceptional performance in their field, and the rest of the team at InGo, as well as our partners and clients, can attest to the endless dedication (and seemingly endless air miles) that Michael has given to help make InGo what it is today.

Congratulations Michael! 

What’s new in the InGo Software Suite?

Our customers are our greatest source of inspiration when it comes to product updates, so when we hear great feedback, we love to make it a reality. You spoke; we listened! Our team has been hard at work, updating, improving and adding new features to our Advocate Marketing suite. 

Because Advocate Marketing begins with the Advocate, one of our biggest updates is focused on making the choice to advocate an easy one. Our widget now includes user feedback screens to confirm their Personal Invitations were sent and offer additional advocacy options. Here’s a peek at what this looks like.

 

 

We have added an invite confirmation popup so that your attendees can see when they’ve successfully sent an invite. They are also given a very clear call to action to invite more of their contacts to your event.  

 

 

 

When your attendees decide to personally invite a friend on Linkedin or Xing, they are now given the option of how they want to send their invitations. If they want to get a group together to attend, they can message everyone together. If they want to reach out to each contact separately, they can choose to send them individually.

When your attendees decide to personally invite a friend on Linkedin or Xing, they are now given the option of how they want to send their invitations. If they want to get a group together to attend, they can message everyone together. If they want to reach out to each contact separately, they can choose to send them individually.

These features increase the means, motive and opportunity Advocates have to spread your event across their networks, which is at the heart of what InGo does. But front end functionality is not all it takes to provide great software. Our development team has also made a series of technical enhancements to the product to amplify performance and increase speed! 

We are not stopping there. Stay tuned for more updates as we work to include more user feedback features for both organizers and attendees.

InGo Offers Full Access Free Trial; Introduces New Pricing to Serve Events of All Sizes

Arlington, VA/London, UK - (June 14, 2015) - InGo, the award winning Advocate Marketing platform growing events all over the world, today announced its new pricing structure. Recognizing that all organizers are looking for a way to grow their events, but that these events and organizers come in different shapes and sizes, the new structure is designed to allow events of all sizes access to powerful word-of-mouth marketing powered by social media, and pay only for performance.

InGo’s Software Suite helps brands inspire and enable their community to become Advocates. Empowered advocates do more than just grow an event; they reach millions of people in a trusted, personal way, creating unparalleled brand affinity by connecting their personal brand to the event’s brand, turbocharging all marketing campaigns. InGo’s new performance pricing is based entirely on how many Advocates are created.

For full details on the new pricing or to order online, click here.

In addition to performance based pricing, InGo has also unveiled a Free Trial. Now event organizers can see for themselves the amazing growth and buzz created by Advocates by trying InGo FREE for 30 days. The trial includes the full InGo Social Marketing Platform and unlimited Advocates. InGo has always offered an interactive demo but this trial will break the barriers to entry for many potential clients who can now see the results on their own events before purchasing the product. 

For more information or to start your Free Trial, click here.

“Advocates are the most powerful way to build your brand and grow your event, and our results bear this out,” said Michael Barnett, InGo CEO. “Our confidence in our product made offering a Free Trial and pricing based solely on performance a natural fit. We are so excited to take another step towards empowering Advocates at every event around the globe.”

Circdata partners with InGo

Thatcham, UK, 20th May 2016
For immediate release 

Event registration specialist Circdata has announced a partnership with the social media marketing platform InGo. Circdata will now offer its clients a seamless integration with InGo’s Advocate Marketing tool during registration. 

Circdata’s client base includes some of the world’s leading event organisers and brands, and it continually strives to help them achieve their attendee growth targets by utilising the most cutting-edge technologies. The partnership with InGo will provide an enhanced level of service to Circdata’s clients, who are increasingly looking to social media advocate marketing to grow their events.

InGo’s web applications allow attendees to socially register and co-market an event across their social networks. InGo turns attendees into ‘Advocates’, generating social amplification that results in positive word-of-mouth enthusiasm and show growth.

James Ormiston, managing director at Circdata, said: “As a technology-led company we are delighted to offer the InGo platform to our clients and help contribute to the success of their events. This partnership comes at an exciting period of growth for Circdata, and we trust that our clients will benefit from the positive results being experienced by other InGo users.”

Richard Sarbutts, managing director - EMEA, at InGo, said: “This partnership brings the combined power of social media and word-of-mouth marketing to all Circdata’s clients and strengthens InGo’s position in the EMEA events market. We are so pleased to welcome the team at Circdata to the Global Advocate Marketing Alliance.”

-- ENDS --
 
About Circdata:
Circdata is a technology-driven organisation providing fully integrated audience management and development solutions for event organisers, publishers and data owners.

For further information, please visit: www.circdata.com. 

Twitter: @Circ_data | YouTube: www.youtube.com/watch?v=0hu7pjX1GWY.    

About InGo: 
InGo is the world’s leading social media Advocate Marketing company, empowering event organisers and attendees to exponentially grow their events using InGo’s unique socially-smart search algorithm. With offices in the US, UK and Italy and partners on six continents, InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Fiera Milano and UBM. It has been in business since 2013 and has served over 500 events on six continents. Discover how InGo can grow your event at http://www.ingo.me/ingo-demo.

Circdata contact:
Martin Maynard
Publishing & Media Consultant
(t:) 02393 781736
(m:) 07885 861422
(e:) martin@spreadthewordmedia.com

InGo contact:
Kristina Mirus
Marketing Manager
(t:) +1 (877) 972-7891 ext 3
(e:) kmirus@letsingo.com

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CompuSystems Announces Partnership With InGo to Provide Advocate Marketing to Clients

Downers Grove, IL/Arlington, VA - (May 23, 2016) - Scott Allen, Chief Sales Officer of CompuSystems and Michael Barnett, CEO of InGo, announced today that CompuSystems has become an official InGo Partner. CompuSystems will now offer to its customers InGo’s socially smart advocate marketing platform as a marketing solution to drive attendance and event growth.

The InGo Suite of widgets, which are now seamlessly integrated in the CompuSystems event management software, allow organizers to tap into the power of social media, creating Advocates for events. This cost-effective product activates an attendee’s existing social network and contacts, speeds up registration, and enables attendees to post to their newsfeeds, alerting their network of their intention to attend an event. Additionally, attendees can invite their network to attend, and discover who else is attending the event from both in and out of their network right from the event website. 

“CompuSystems is a leader in providing event software services to the trade show industry and we are very pleased to welcome them to the Global Advocate Marketing Alliance,” said Barnett. “This partnership will allow InGo to form new relationships with a wide range of event organizers and associations and provide them with the opportunity grow their attendance with word-of-mouth marketing accelerated by the power of social media.”

”CompuSystems is committed to providing show organisers with world class technology and InGo provides a world class solution for social media engagement and show growth,” said Scott Allen, Chief Sales Officer at CompuSystems. “I am delighted to be able to provide this innovative tool to our clients and look forward to seeing them achieve great results.”

About Compusystems  – ComputSystems, founded in 1976, is a leader in trade show registration and lead retrieval services. When show organizers work with CompuSystems they not only get cutting-edge service packages but they are backed by the most experienced professionals in the industry. CompuSystems has gone beyond simple registration and created an ecosystem that keeps everyone from the show organizer to the exhibitor and attendee connected throughout the show process. For more information about our industry leading services please visit www.compusystems.com.  

About InGo –InGo is the world’s leading social media Advocate Marketing company, empowering event organizers and attendees to exponentially grow their events using InGo’s unique socially-smart search algorithm. With offices in the US, UK and Italy and partners on six continents, InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Fiera Milano and UBM.  It has been in business since 2013 and has served over 500 events on six continents.  Discover how InGo can grow your event at http://www.ingo.me/ingo-demo. 

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Oliver Kinross to Integrate InGo Advocate Marketing for MICE Asia Pacific

Hong Kong (11 May 2016) – James McKenzie, Head of Oliver Kinross Asia Pacific and Richard Sarbutts, InGo Managing Director – EMEA announced today they have signed an agreement to install the InGo Software Suite on the upcoming MICE Asia Pacific Exhibition. InGo, the socially smart advocate marketing platform growing events all over the world, will be integrated into the event’s marketing strategy to inspire and enable participants to co-market for the event on their social networks.

InGo, designed to activate an attendee’s existing social network and contacts, provides more than just social login. Attendees can also post to their news feeds to alert contacts of their intention to attend an event, invite their network to attend, and discover who else is attending the event from both in and out of their network. Additionally, attendees can personally invite new contacts right from the event website.

“InGo’s track record of growing events, and their partnership with etouches, our registration provider, made the software a logical choice for MICE Asia Pacific,” said McKenzie. “Using InGo’s widgets, we will be able to offer an enhanced attendee registration experience, as well make our event more social and more valuable for all participants.”

“We are so pleased to be working with the team at Oliver Kinross,” said Sarbutts. “This partnership provides event professionals a great opportunity use InGo to get the most ROI from attending MICE Asia Pacific. We look forward to a great event.”

MICE Asia Pacific Exhibition 2016 will take place on 21st – 22nd September at Suntec Convention and Exhibition Center, Singapore. Over 30 expert speakers will be presenting at our complimentary conferences and workshops. Register for your free attendance online: http://www.miceasiaexhibition.com/

About Oliver Kinross – Oliver Kinross was founded in January 2008 with the aim of delivering high quality training, business intelligence and networking opportunities for industry. This is achieved through a portfolio of Conferences, Summits, Exhibitions and Training Workshops attended by many of the world’s largest organisations. The main industries in which Oliver Kinross operates are Oil & Gas, Construction, Energy Trading, Cyber Security, Smart Energy, International Development & Infrastructure, Healthcare, Sports & Fitness.

About InGo –InGo is the world’s leading social media Advocate Marketing company, empowering event organizers and attendees to exponentially grow their events using InGo’s unique socially-smart search algorithm. With offices in the US, UK and Italy and partners on six continents, InGo serves the largest event companies in the world such as Reed Exhibitions, Comexposium, Emerald Expositions, Fiera Milano and UBM. It has been in business since 2013 and has served over 500 events on six continents. Discover how InGo can grow your event at http://www.ingo.me/ingo-demo.

-Ends-

Press enquiries to:

Katherine Chan
katherine@oliverkinross.com

Hong Kong +852 3792 0948
Sydney +61 (02) 8006 7557
UK + 44 207 127 4501

InGo Recognized as Best Practice in Event Technology by Global Exhibition Association

This year, UFI, the Global Association of the Exhibition Industry, chose digital innovation as its theme for the annual UFI ICT Awards. It set out to recognize outstanding digital tools that will bring the events industry into the future. InGo was among only 6 global companies identified by the judging panel as examples of good practices in the field of event technology.

We’d also like to congratulate InGo Partner, Info Salons Group, another of the 6 companies chosen by the UFI panel. Their commitment to innovative technology shows in the results they achieve for their customers and we are proud to have them in our Global Advocate Marketing Alliance.

“UFI is the preeminent global association of the world’s tradeshow organisers, and it’s members are the leaders in the industry,” said Michael Barnett, CEO of InGo. “Their selection of us is another sign of how the market is maturing and rapidly; last year we won awards denoting “innovation,” and now we’re being recognized as a “best practice.” We are honored to be recognized and will continue to push to evolve to unlock the power of advocacy for our customers and the industry.”

Click the button to do a demo of the product that is causing so much buzz.

Middle East Sets the Pace for Advocate Marketing Impact

Middle East sets the Pace for Advocate Marketing Impact

London, UK/ Dubai, UAE - (29 March 2016) - InGo, partnering with Info Salons Group, a leading event technology company for registration and attendee database management, announced today some of the results of their partnership in the Middle East. Combining Info Salons Group expertise in the Middle East and InGo’s industry-leading advocate marketing platform, the partnership has resulted in the growth of some of the biggest events in the region.

With 88% of the Middle East’s online population using social media daily, primarily on Facebook, Twitter and LinkedIn, attendees have engaged in social advocacy through the InGo platform in record numbers. One show in particular captures this phenomenon quite well.  The Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC), organised by dmg::events, Global Energy, took advantage of the seamless InGo integration on Info Salons to run a full Advocate Marketing campaign, resulting in over a million social impressions and engagements and contributing to its status as one of the most important and influential oil and gas events in the world.

“We saw thousands of our attendees organically sharing about our event and inviting their friends and colleagues to join them,” said Nour Soliman, Senior Marketing Manager at dmg::events ME, the organiser of ADIPEC. “The result was amazing attendee growth and engagement and we are looking forward to a repeat performance in 2016.” 

InGo and Info Salons are currently live on several other events in the region which are also showing the same great performance in all categories - social engagement, growth, and cost per acquisition. 

“The Middle East trade show market has been growing strongly over the past years and will continue to do so,” said Wilbert Heijmans, Managing Director Middle East at Info Salons Group. “The UAE has one of the highest smart phone usages in the world and people in the Middle East are very social media savvy and therefore the partnership between InGo and Info Salons adds great value to our clients.”

About Info Salons Group - Info Salons Group is the leading event technology company for registration and attendee database management. Operating from offices in Sydney, Shanghai, Hong Kong, Dubai & Istanbul with over 20 years of experience delivering custom built applications that enhance business events. 

About InGo – InGo is a social media event marketing company that empowers event organizers and attendees. InGo serves the largest event companies in the world, providing event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe.  It has been in business since 2013 and has served over 500 events on six continents.  Discover how InGo can grow your event at http://regdemo.ingo.me.

About ADIPEC – Supported by the UAE Ministry of Energy and the Abu Dhabi Chamber of Commerce, ADIPEC invites the oil and gas global community to an extensive showcase of oil and gas technology over an incredible 130,000+ sqm of exhibition space that is host to 23 national country pavilions, 30 regional and international IOCs & NOCs, an exclusive VIP club and a record breaking 8,000+ conference delegate programme.

Contact
Kristina Mirus, Marketing Associate, at kmirus@letsingo.com, or +1 (877) 972-7891 ext. 3

Source
InGo
 
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dimedis Joins the Advocate Marketing Alliance

We are pleased to announce that dimedis, the Cologne, Germany based software company specializing in trade fair solutions, has become the first InGo Advanced Growth Partner. The powerful social media Advocate Marketing functions of InGo have now been integrated into the dimedis entrance and visitor management solution, FairMate. dimedis has also become the exclusive representative and supplier of InGo for the DACH region.

We’d like to take this opportunity to welcome the dimedis team to the Advocate Marketing Alliance and we look forward to serving and growing events together.

Click below to read the full press release for all the details:

English
Deutsche

Industry Accolades Continue for Advocate Marketing Technology InGo

InGo shortlisted for “Event Tech of the Year” by the Exhibition News Awards

InGo is pleased to announce that it has been named a finalist for “Event Tech of the Year” at the upcoming Exhibition News Awards. The Awards, to be held the evening of 28 April 2016 at the Park Plaza Westminster Bridge, are celebrating their 10th year of recognizing the best of the best in the industry.

This distinction marks the eighth time InGo has been a finalist or won an industry award since going to market in 2014, and our second recognition already in 2016, adding more confirmation that Advocate Marketing is the future of event marketing technology.  On behalf of the InGo global team and especially our clients, it is very gratifying to be receiving more and more industry recognition as the technology that is producing unheard of event marketing results.

“The continued accolades for InGo are no surprise to us,” said John Whitaker, Digital & Data Director at dmg::events. “This innovative tool has provided us consistently impressive results across all metrics. Congratulations to the team at InGo.”

Want to see for yourself what all the hype is about?

InGo Supercharges Global Advocate Marketing Alliance

Announces API that will provide the power of Advocate Marketing with ‘One-Click’ 

Arlington, VA/London, UK - (March 1, 2016) - InGo, the socially smart Advocate Marketing platform growing events all over the world, announced today new integration capabilities that will dramatically enhance its new partner program.  With the release of InGo’s new API, event organizers across the globe will be able to access the power of Advocate Marketing, and the 10-25% event growth it provides, with just one click when working with an InGo Growth Partner.  

The partner program has enhanced flexibility as well, with options for registration partners of all sizes and technical abilities. “We’ve always been committed to ‘ease of integration’ and platform friendliness.  This release is a giant step forward in that direction, and is a win-win for our partners and their clients” said Michael Barnett, CEO of InGo.

Along with the release of the API, the new partner program structure provides the flexibility for partners of all types and levels of involvement.  In addition to the Referral and Certified partner tracks, wherein partners refer clients and / or support InGo on their platform in an ad hoc fashion, partners now have the option to become a Growth Partner and pre-integrate InGo to be ‘one-click deployable,’ or an Advanced Growth Partner with InGo Base pre-installed for all of their events.  Each level provides a greater opportunity for revenue share. 

“Our partners can now provide InGo as a feature built right into their platforms, ensuring their clients the best performance on the most powerful event marketing tool on the planet,” continued Barnett. “We are excited by the interest we’ve already received and have begun to sign some of the most prominent event registration and management companies around the globe. Stay tuned for announcements on our upcoming individual partnerships.”

About InGo – InGo is a social media event marketing company that empowers event organizers and attendees. InGo serves the largest event companies in the world, providing event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe.  It has been in business since 2013 and has served over 500 events on six continents.  Discover how InGo can grow your event at http://regdemo.ingo.me.

Investment Bankers to the Event Industry Tag InGo as an Innovative Event Marketing Solution

As you know from the multiple case studies we published last year, Advocate Marketing is the best, most cost effective way to build engagement and attendance at an event.  We know it, our clients know it, and more and more the industry at large is recognizing us as the technology that is changing the way events are marketed. 

The latest indication of this recognition is from Sam Barthelme, Director of the Jordan Edmiston Group, Inc. (JEGI), the leading independent investment bank for the global media, information, marketing, software and tech-enabled services. In the JEGI January 2016 Update, dedicated to the changing landscape of events and event technology, Barthelme tags InGo as an innovative solution in event marketing. JEGI has advised more event and event technology transactions than any other investment, so these guys know events.

Why has this last year brought InGo and Advocate Marketing such a flood of recognition? Because we are speaking to the major pain points felt by event organizers across the globe: the decline in returns on traditional marketing channels combined with the increasing frustration in achieving measurable results on social media. 

Read the full JEGI Update here: http://www.jegi.com/wp-content/uploads/2016/01/2016_January_Update.pdf

CONVENTION DATA SERVICES ANNOUNCES STRATEGIC PARTNERSHIP WITH INGO

Offers Advocate Marketing Solution to Clients to Drive Event Attendance

(Bourne, MA – January 26, 2016). Convention Data Services (CDS), the trusted registration partner in driving global event connections, has announced today a new strategic partnership with InGo, creator of a socially smart advocate marketing platform that is helping to drive attendance and grow events around the world. 

CDS is always looking for creative ways to connect people via new marketing and attendance-building tools that it can offer to show management clients. The InGo product is a great fit with CDS’ portfolio of technology and marketing solutions and provides a valuable way for attendees to help drive event growth and engagement. The InGo suite of widgets, which are seamlessly integrated with the CDS registration platform, support ten languages and have a proven track record of success. This social networking tool offers a superior application and reporting function and is a cost-effective attendance-building solution for show management.

The product is designed to activate an attendee’s existing social network and contacts. InGo’s social login speeds up registration by auto-filling fields with social profile data. Attendees can then post to their newsfeed to alert contacts of their intention to attend an event, invite their network to attend, and discover who else is attending the event from both in and out of their network. Additionally, attendees can invite new contacts right from the event website. 

“I’ve known InGo’s CEO, Michael Barnett, for over two years now and I’m very impressed with his vision and the outreach the product provides within attendees’ social networks. InGo is a perfect strategic match, as it integrates seamlessly with our registration platform and aligns with our product mission, which includes our new Attendance Builder Program that launched in December,” says John Kimball, President and CEO, Convention Data Services.

“We’ve been working closely with the team at CDS and find them highly skilled and responsive,” says Michael Barnett, CEO, InGo. “We are so pleased to be partnering with a company that understands the important role advocate marketing plays in increasing registration numbers and look forward to more best-in-class results.”

CDS is now offering the InGo product to all show management clients. Contact David Lawton, EVP of Sales, at dlawton@cdsreg.com for more information.

Convention Data Services – CDS (www.cdsreg.com)
Convention Data Services (CDS) is the trusted registration partner for driving global event connections for businesses and associations worldwide. Headquartered in Bourne, Massachusetts, CDS has built multi-faceted solutions to engage attendees, deliver exhibitor ROI and provide actionable analytics for the events industry since 1986.

InGo (www.ingo.me)
InGo is a social media advocate marketing company that grows events by empowering organizers and attendees. 
With offices in the US, UK and Italy, and partners on six continents, InGo serves the largest event companies in the world. InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe. The company has been in business since 2013 and has served over 350 events on six continents. For more information on InGo, contact Kristina Mirus: kmirus@letsingo.com or 877-972-7891 ext. 3.

PRESS CONTACT: Vickie Levinson, Silver Levinson & Associates
vickie@silverlevinson.com   925-785-5896 – mobile

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2015: A Record Setting Year for InGo and It's Customers

At the turn of the year, we naturally look back over the previous 12 months and reflect on what the year brought, and what we achieved. For InGo, 2015 was a banner year in almost every respect, and while we’re extremely pleased with the progress we made corporately, the achievements we are most gratified by are the ones we achieved with our clients. 

If InGo brought the concept of advocate marketing to the event industry in 2014, 2015 saw the hypothesis proven by the clear and consistent results achieved by event after event.  In 2015, InGo:

Corporate Achievements

  • Added over 60 new major customers
  • Deployed over 300 events across the globe
  • Served over 500,000 attendees worldwide
  • Added language support for 9 languages (2.7 billion people)

Client Results

  • Averaged an attendee growth rate of 17% 
  • Averaged 68% verification rate, a full 18 points better than the industry average
  • On average, a full 43% of all acquired attendees were ‘net new’

But maybe our most satisfying statistic was that our customers enjoyed an average Cost per Acquisition of only $11, a savings of $19 per acquisition over the industry average.

2015 was also a big year for new markets.  We added events in China, Dubai, Netherlands, France, Russia, Singapore, Australia, Italy, Brazil, and Mexico. Critical to this expansion was the fact that we added four Certified Partners. We now have partners in almost every region and continue to expand the ranks of the growth alliance.
 
Although our primary measure of success is the success of our customers, it was nice to also run the table when it came to industry awards. 2015 saw us as finalists and winning both in Europe and the Americas. 

  • Winner: Best Technology for Building Event Attendance, Event Technology Awards
  • Winner: Outstanding Achievement in Innovation,  International Association of Exhibitions and Events™ (IAEE) Awards 
  • Shortlisted: Best Event Technology, Asia Pacific MICE Awards
  • Shortlisted: Event Start-up Competition, EventMB & IMEX Frankfurt 
  • Finalist: Marketing & Advertising Innovator of the Year,  Greater Washington Innovation Awards 

Thanks to all our clients, partners, and team members for an incredible 2015, and here’s to even more in 2016!