InGo Awards

InGo Awards - November Winners

Welcome to the November Edition of the InGo Awards! Click the links below to see how these organizers engage their audience using InGo, creating word-of-mouth-marketing campaigns that drive real results, all over the world. See how they deploy InGo to get ideas for your implementations.

Best Kick Off Campaign

C2E2: Reed Pop
This award recognizes the team that had the most outstanding kick-off in November. The C2E2 Reed Pop website features a simple InGo call-to-action that allows for maximum impact with social registration. Hat's off to the team at Reed Pop!

Lightning Launch

HVACR Expo SaudiDMG
This award recognizes the event with the fastest and best InGo implementation in November. The team at HVCAR went live within a matter of days! And, they have setup their starting page with both the Activator and Amplifier widgets. Nice work DMG Middle East! 

Best Growth

Speciality Food Festival, SEAFEX, yummex Middle East: DWTC
Due to this team's outstanding event content and engaged audience, over 20% of its attendees become Advocates using InGo, making it the top growing event in November. Congrats to DWTC!

InGo Awards - October Winners

Welcome to the October Edition of the InGo Awards! Click the links below to see how these organizers engage their audience using InGo, creating word-of-mouth-marketing campaigns that drive real results, all over the world. 

Best Kick Off Campaign

Microlise Transport: Microlise

This award recognizes the team that had the most outstanding kick-off in October. The Microlise website features a simple InGo call-to-action that allows for maximum impact with social registration.

Lightning Launch

Expomafe: Informa

This award recognizes the event with the fastest and best InGo implementation in October The team at Expomafe went live in three languages within a matter of days! Nice work Informa Brazil!

Best Growth

Gitex: Dubai World Trade Center

Due to this team's great event content along with InGo, Gitex had a huge number of attendees become Advocates for the event, making it thetop growing event in October. Congrats to Gitex and DWTC.

InGo Awards - August Winners


SPECIAL FEATURE  - The marketing mavens at Opus Fidelis take a deeper look into what makes ad:tech NY an award winning website!

 

Best Kickoff Campaign

ad:tech New York: Comexposium & Experient

This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign in August. This show features a beautiful website which uses the Log In Widget as the funnel for all new registrations. They also offer a great example of a good use of the InGo pop-up option.


Lightning Launch

Ten Events: Terrapinn

This award recognizes the event with the fastest, best install we saw in August. The team at Terrapinn decided to build us right into their platform and it is paying dividends. Adrian Ford from their tech team was able to take 10 events live by simply plugging in widget IDs. Congrats on a well-deserved first time win!


BEST GROWTH

Concrete Show: UBM Brazil & Cid Tech

This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content and InGo Advocate Marketing campaign, Concrete Show had a huge number of attendees became advocates for the show, making it the top growing event in August. Congrats! 

InGo Awards - July Winners

At InGo headquarters in the US, July gave us some amazing displays of fireworks for Independence Day. Everyone here is celebrating summer, and we'd like to celebrate with our outstanding customers too. They all used InGo to spark amazing displays of social media buzz and event growth. Congrats to this month's winners.

Best Kickoff Campaign

International Vision Expo West: Reed Exhibitions & CompuSystems

This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign in July. This show features the Log In widget as the primary call-to-action, as well as the Social Widget on the home page and included throughout registration so you can always see “Who's In.” We predict great results! 


Lightning Launch

Biofuels and Feedstocks + 3 Others: Argus Media & eventsforce

This award recognizes the event with the fastest, best install we saw in July. The teams at Argus Media and eventsforce work closely to install InGo on not one but four events quickly and easily. As a first time InGo user, the Argus Media team also gets the rookie of the year award!


Best Growth

SEMICON WEST: SEMI & Convention Data Services

This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content and InGo Advocate Marketing campaign, a high percentage of SEMICON WEST attendees became advocates for the show and made it the top growing event in July. Congrats! 

InGo Awards Reviews - ICFF Miami

We’ve been doing these awards for almost year now and the response has been great. In fact, we constantly get asked for more detail on why an event won the award it did. The marketing managers we hear from are always looking to improve, and are hungry for the best ideas out there, especially those that are tried and proven by their colleagues.

You ask. We deliver!  Moving forward on our Awards, we’ll be periodically featuring marketing gurus from around the world, who will provide a deeper look at the “why” of one of our award winners, and an explanation of the top moves that set them apart. We’ll begin with our very own Mad Man, (and COO) Steve O’Keefe. Take it away, Steve.

Greetings Music Makers, Dreamer of Dreams,

One of the great joys of working at InGo is seeing the parade of amazing events, and the creativity that goes into each one. Let’s dive into one of our award winners for June and you’ll see what I mean.

ICFF (International Contemporary Furniture Fair) Miami

ICFF Miami is an expansion of the wildly successful ICFF NYC franchise, and an event organized by Emerald Expositions. Lead by Kevin O’Keefe, ICFF stands out for many reasons, but here I’ll look at three top moves in particular, that I think contribute to ICFF’s amazing success. 

Extraordinary Content

First off, Kev is an artist. He and his team always lead with the work of the artisans. You can see this play out in his choice of imagery. Every page puts his customer’s work front and center. This focus emphasizes the fact that this shows is about the artist and their creations.

 Another Gorgeous ICFF Exhibitor

Another Gorgeous ICFF Exhibitor

Top Move: Make sure your site leads with the work of your exhibitors. That’s what people are going to see, and what your exhibitors value.

Use of Color

You can also see the artistry in his use of bold colors. He wants to convey the sense of engagement via warm vivid tones which look great on our high def screens. My favorite is how he uses color to extend the brand of ICFF, but simultaneously localize it to it’s new setting; the aqua blue of the southern ocean is everywhere, bringing to mind Miami. The cosmopolitan black chic of ICFF NYC is replaced by the gentle, welcoming blue.

 Anyone for a swim in tranquil blue, waters?

Anyone for a swim in tranquil blue, waters?

Top Move: It’s not possible in a post-Apple world to leave out the humanities and emotive design of your website. What is your branding saying?

Engagement

The ICFF team was the first to embrace advocate marketing. Realizing that the one-way communication of traditional marketing was creating disappointed attendees and frustrated exhibitors, they began to shape an interactive experience between all parties, driving social traffic and buzz 30X higher than much larger, competitive shows; and all the content was organic. They doubled the size of the show in 3 years and now are regionalizing it. ICFF became “the show” in interior design because they let their attendees be part of the conversation. 

ICFF Miami is no exception to their winning formula.  You can see  InGo's “Who’s In” persistent on every page. Inviting the prospect to engage with their fellow attendees, exhibitors and prospects.

 ICFF, where the beautiful people are….

ICFF, where the beautiful people are….

Top Move: Let your attendees be part of your brand.  People go to live events to see PEOPLE!

This year ICFF is taking their show to the next level again.  It is introducing a new InGo product which allows exhibitors to know which customers from their network will be joining them on site. The power of social networking is brought to the live event experience.

InGo Awards - June Winners

Summer is for celebrations and vacations and both are in full swing here at InGo. Though later than usual, we couldn't let a month go by without recognizing June's best events, campaigns and the InGo customers behind them. 

Special Feature

We’ve been doing these awards for almost year now and the response has been great. In fact, we constantly get asked for more detail on why an event won the award it did. Moving forward, we’ll be periodically featuring marketing gurus from around the world, who will provide a deeper look at the “why” of one of our award winners, and an explanation of the top moves that set them apart. 

Click HERE for a review of what makes ICFF Miami stand out in a crowd.

BEST KICKOFF CAMPAIGN

ICFF Miami: Emerald Expositions & Experient 

This award recognizes the team that had an outstanding kick-off to their campaign in June. Not only does ICFF have both the Log In and Social widgets prominently displayed above the fold, Who's In is featured on the home page to drive more registrations and exhibit sales. With three months of advocate empowerment before the event, we predict great results! 


Lightning Launch

CONSTRUCT: Informa Exhibitions & Compusystems

This award recognizes the event with the fastest, best install we saw in June. This team received the InGo code and installed the widgets quickly and independently. Great collaboration on the part of the organizer and registration company. Yep, installing on an InGo partner DOES make the process easier!


Best Growth

IFSEC International: UBM EMEA & N200

This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content and InGo Advocate Marketing campaign, a high percentage of IFSEC International attendees became advocates for the show and made it the top growing event in June. Congrats! 

InGo Awards: May Winners

Spring has finally sprung here at InGo HQ. Everything is growing, and we have some fantastic growth to share with you form these Super Growing events. Each has the same winning formula, an innovative event team, a great reg platform, and InGo. Just add water and sun….

Best Kickoff Campaign

FEM Global Mobility Conference Melbourne: Centaur Live & Eventsforce

This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign in May. With a reg page featuring the widgets above the fold, one call-to-action, and Who's In at the beginning and end of registration, look for this event to achieve great results. And congrats to Eventsforce on their first InGo Award! 


Lightning Launch

Childcare Expo Manchester:                                                   Broadway Events and Livebuzz

Childcare.png

This award recognizes the event with the fastest, best install we saw in May. This team received the InGo code and installed the widgets quickly and independently. The Manchester show is the next in a series using InGo so this team is quickly becoming InGo pros and it shows in the great results already achieved. 


Best Growth

Microlise Transport Conference:                                                   Microlise & etouches

This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content and InGo Advocate Marketing campaign, a high percentage of Microlise attendees became advocates for the show and made it the top growing event in May. Yet another etouches win! (Yes, working with an InGo partner does up your game!) 

 

 

 

 

InGo Awards: April Winners

April was an exciting month at InGo. Not only did we see some great client campaigns, we also unveiled our new demo and an Advocate incentive campaign of our own. So, without further ado, we'd like to congratulate Klaus Friedrich Meier of dimedis GmbH, who was the most influential Advocate for the demo in April and wins the Apple Watch! 

As great as it is to see so many Advocating for InGo, it is even more satisfying when we see our customers succeeding! As usual, below we honor the winners of this edition of the InGo Awards, recognizing April's best events, campaigns and the InGo customers behind them.

 

Best Kick Off Campaign

MICE Asia: Oliver Kinross & etouches
This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign in April. Both the Log In and Social widgets are prominently displayed above the fold; and with five months of advocate empowerment before the event, we predict great results! Congrats to etouches, a repeat winner. (Yes, working with an InGo partner does up your game!)


Lightning Launch

CONEXPO Latin America: AEM & Experient
This award recognizes the event with the fastest, best install we saw in April. This team received the InGo code and installed the widgets quickly and independently. Further, registration for the event begins in June so InGo will be live for the full registration cycle. Great collaboration on the part of the organizer and registration company!


Best Growth

UC Expo 2016: ImagoTech Media & Circdata
This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content and InGo Advocate Marketing campaign, a high percentage of UC Expo attendees became advocates for the show and made it the top growing event in April. Congrats! 

InGo Awards: March Winners

Spring has finally sprung at the InGo global headquarters just outside Washington DC. March was a glorious month, filled with sunny skies, blooming trees, and of course, amazing InGo customers!

Here are the winners of this edition of the InGo Awards, recognizing March's best events, campaigns and the InGo customers behind them.

BEST CAMPAIGN KICK OFF

CeMAT 2016: Hannover Fairs & etouches
This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign in March. Following InGo best practices, both the Log In and Social widgets are integrated into the registration page design. With a full four months of advocate empowerment, we predict great results on this one! 


LIGHTNING LAUNCH

North Carolina Restaurant & Lodging: Exposition Development & Custom Registration
This award recognizes the event with the fastest, best install we saw in March. Not only did this event install a visually pleasing integration, it went live quickly and easily. Great team work on the part of the organizer and registration company!


Best Growth

Plastimagen México 2016: E.J. Krause & Acob Tecnologia de Datos
This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content and use of the InGo widgets in Spanish, a high percentage of Plastimagen México attendees advocated for the show and made it the top growing event in March. Congrats! 

InGo Awards: February Winners

Month after month we are constantly amazed by our customers and their efforts on behalf of the events they serve. February was no exception to this so we are taking some time out to continue our tradition of recognizing outstanding events, campaigns and the people behind them.

Congratulations to the February winners of the InGo Awards.

Best Campaign Kick Off

ACORD 2016: ACORD & Cvent 
This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign. Following InGo best practices, both the Log In and Social widgets are seamlessly integrated into the registration page design. And this event isn't until November so they will have the full marketing cycle to feel the InGo effect. We see amazing growth in the future for on this one!  


Lightning Launch

NAMA OneShow: IMN Solutions & CDS
This award recognizes the event with the fastest, best install we've seen this month. Not only did this event install a visually pleasing integration, it went live with no complications in less than 48 hours. It was no surprise that this install went so quickly and smoothly, as both IMN Solutions and CDS are InGo partners and pros! 


Best Growth

Gulfood: Dubai World Trade Center & Info Salons Group
This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content and use of InGo partner Info Salons to ensure best practice, a high percentage of Gulfood attendees adopted and advocated for the show and made it the top growing event in January. Congrats!  

InGo Awards: December Winners

December is traditionally a "short" month as the world takes time to celebrate the holidays but eventprofs are some of the hardest working people on the planet so the end of the year also brought more outstanding Advocate Marketing campaigns. These award winners prove that it is not just our waist lines that grow in December.

Here's the December winners of the InGo Awards, recognizing outstanding events, campaigns and the people behind them.

Congratulations to this month's winners! 

 

BEST KICK OFF CAMPAIGN

CeBIT: Hannover Fairs & etouches

This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign. Because of the InGo/etouches partnership, this event went live quickly and easily. With both the Log In and Social Widgets featured side-by-side and above the fold on the registration page, look for CeBIT to be another great show in the land down under. 


Lightning Install

Big 5 Saudi: dmg & Info Salons Group

This award recognizes the event with the fastest, best install we've seen this month. Another of our great partners, Info Salons Group, made this the fastest install of the month. InGo delivered the code to the DMG/Info Salons team and they independently install the widgets quickly and easily. The dmg::events team are also quickly becoming InGo pros! 


Best Growth

BIOMEDevice San Jose: UMB Canon & CompuSystems

This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content, following of InGo best practices and a great campaign, BIOMEDevice San Jose attendees advocated for the show and made it the top growing event in December. Congrats! 

InGo Awards: November Winners

We know that this time of year can be busy, with holiday preparations, and for our American friends, recovering from over-indulging on Thanksgiving. But we couldn't let the last month of the year slide by without recognizing some of the great eventprofs, registration companies and account managers whose efforts have shone through the holiday haze.

Here's the November winners of the InGo Awards, recognizing outstanding events, campaigns and the people behind them.

Congratulations to this month's winners! 

Best Kick Off Campaign

Packaging Innovations: Easyfairs & N200

This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign. With a quick install, clear call-to-action, and the LogIn and Social Widgets featured side-by-side and above the fold on the registration page, look for Packaging Innovations to set some attendance records. 

Lightning   Installation

Employee Benefits Connect: Centaur Live

This award recognizes the event with the fastest, best install we've seen this month. The Centaur team followed the InGo installation instructions and was able to independently install the widgets quickly and easily within a day of receiving the code. Now, Centaur uses InGo on all their events, but pros still get MVP awards.

Best Growth

FENATRAN: Reed Exhibitions & etouches

This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content, following of InGo best practices and a great campaign, FENATRAN put up amazing numbers and is the top growing event in November. Congrats!

October Winners: InGo Awards

If you are like most eventprofs, you spend a lot of your time putting out fires. But every so often, something goes better than planned. We have a crack team of developers and delivery experts working hard to make sure that InGo is one of the latter. 

But our team can't do it on our own. We interface every day with some great eventprofs, registration companies and account managers. The great results you read about in our case studies are the direct result of InGo customers utilizing the product well.

We'd like to recognize these outstanding events and the people behind them in a monthly edition of the InGo Awards. Here's our winners for October. 

Congratulations to this month's winners! 

Best Campaign Kickoff

Gasinteract: dmg::events and WeClick Media

This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign. With a quick install, clear call-to-action, and the LogIn and Social Widgets placed side-by-side and above the fold, look for Gasinteract to do well.

Lightning Installation

Business Travel IQ:  Centaur Live

This award recognizes the event with the fastest, best install we've seen this month. The Centaur team installed Business Travel IQ in under 30 minutes, with a smooth integration and no additional modifications needed. Great work!

Best Growth

PhotoPlus Conference + Expo:
Emerald and Experient

This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content, following of InGo best practices and a high power ranking, PhotoPlus is the top growing event in October. Congrats!