Case Studies

The Advocate Effect: ADIPEC

The Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC), organised by dmg::events, Global Energy, took advantage of the seamless integration on InGo Partner Info Salons Group. Download the Case Study to see the full results, including how they used an InGo Advocate Marketing campaign to generate over a million social impressions and engagements.

“We saw thousands of our attendees organically sharing about our event and inviting their friends and colleagues to join them. The result was amazing attendee growth and engagement and we are looking forward to a repeat performance in 2016.”
— Nour Soliman, Senior Marketing Manager at dmg::events ME

The Advocate Effect: Conference & Hospitality Show 2016

Our latest edition of The Advocate Effect, our series focused on our customers’ success stories, covers CHS Group’s Conference and Hospitality Show 2016. This easy, one-page read details how CHS saved 90% over the industry average and blew their attendance numbers out of the water. 

Download this quick and easy read to see all the numbers and discover why Julie Phillips, Communications Manager at CHS Group says, 

“InGo’s technology allowed us to achieve more results for less effort and budget by combining two of our most effective marketing channel: social media and word-of-mouth referrals. This technology is changing the way we market events.”

The Advocate Effect: Money 20/20

We often get asked, “It’s easy to see how InGo can build attendance at free events, but does it really work for paid events?” The inaugural edition of The Advocate Effect answers that question emphatically in the affirmative, revealing the success that Money 20/20 achieved using an InGo Advocate Marketing campaign to increase attendance and achieve an exceptional ROI.

Download this quick and easy read to see all the numbers and see why Sanjib Kalita, Chief Marketing Officer at Money20/20 says,

“We saw an amazing return on our InGo Advocate Marketing campaign. Not only did it provide value in building registration and attendance, but pre- and post-show engagement was better than ever.”

Case Study - Centaur Live + InGo

In our latest Joint Case Study, we take a look at how the team at Centaur Live used InGo's Advocate Marketing to grow co-located shows Subcon, Advanced Manufacturing Show and The Engineer Design & Innovation Show with qualified, engaged attendees, smashing visitor records in the process, and all for an attendee acquisition cost that's hard to believe!

Download the full Case Study - NO DETAILS REQUIRED - to see all the numbers, including this remarkable cost-per-acquisition and see why James Merrington, Head of Marketing at Centaur Live says,

InGo – easy to use; measurable ROI. This tool is social media marketing that produces results.

ICCA Case Study: InGo Mobilises Advocates for ICCA Congress 2015

As you know, there’s nothing we like better than sharing the stories of our customer’s success. Outstanding client results are the most important type of marketing, the “proof in the pudding” so to speak, and today’s case study is no exception.

The International Congress and Convention Association (ICCA), the global experts in international association meetings, approached InGo in their search for a way to increase attendance at their annual Congress. ICCA had a robust social media strategy but needed a way to more effectively capture the attention of its members and convince them to attend the Congress. They understood that the most effective marketing - word of mouth marketing - can’t be purchased and turned to InGo as a way to offer their members the means, motive and opportunity to share their excitement for the Congress.

“Selling and advertising are not a good match with social channels and this tool allows us to use social media in an ideal way: encouraging our member community to promote the ICCA Congress instead of only pushing registration ourselves.”
— Excerpt from Using social media to maximise education and networking by Mathijs Vleeming of ICCA

ICCA utilized all the features of the InGo Advocate Marketing app, including: Social Registration; InGo’s unique, peer-2-peer Personal Invites; Social Posting to the attendees’ social news feeds; and the Who’s-In Social widget to display who was already attending.

The results? 18% of delegates attending the 54th ICCA Congress came in through the InGo channel and the 2015 ICCA Congress broke it's Americas attendance record.

Read their full case study for tips on how to use social media at events, including details of their InGo campaign and acquisition numbers here: https://meetingspr.wordpress.com/2015/12/16/using-social-media-to-maximise-education-and-networking/.

How Gastech Singapore Achieved a Cost Per Acquisition of Under $5.00

In our latest Joint Case Study, we take an in-depth look at how the team at dmg::events’ Gastech Singapore used InGo on Certified Registration Partner ITN to grow their show with qualified, engaged attendees and how they did it for an attendee acquisition cost that was ⅙ of the industry average!

Download the full Case Study - NO DETAILS REQUIRED - to see all the numbers, including this remarkable cost-per-acquisition and see why John Whitaker, Digital & Data Director at dmg :: events says,

This tool is changing the way we think about social media marketing. We’d like to have InGo on all our reg related activities!

[Case Study] Comexposium + InGo

We are pleased to offer the latest in our series of Joint Case Studies sharing client experiences and results. Comexposium’s ad:tech Australia worked with InGo and InGo Certified Registration Partner etouches to quickly and easily enable Advocate Marketing for the 2015 edition of the event, leading to astounding results.

Download the case study to see why Jan Barthelemy, Head of Digital Marketing, Australia & NZ at Comexposium says,

“Great technology, great marketing, great results!”

Download the full Case Study here to see all the numbers - NO DETAILS REQUIRED!

How to Provide Valuable Leads to Your Exhibitors

68 percent of exhibitors say that lead gen is in their top three objectives for exhibiting at a trade show or conference. In fact, even in our digital world, for many companies, face-to-face marketing events are their most valuable marketing channel. This is the promise of an event, made to both the attendees and exhibitors; come and meet the people you are trying to find!

But sometimes this is a struggle, and oftentimes exhibitors walk away vaguely disappointed with the return on their investment.  Well, there is good news for show organizers, and it is InGo.

InGo is already known for providing best-in-class attendee growth for events, but the advocate marketing it empowers also produces a powerful ROI for exhibitors. Exhibitors are provided with the new and quality leads they are looking for as a result of InGo’s Advocate Marketing driving organic growth in net new attendance. And the lead scan data confirms that the results are impressive!

We’ve just published our first case study focusing solely on exhibitor ROI. Download the full study to see how InGo helps exhibitors achieve their ROI objectives.

NO DETAILS REQUIRED!

[Case Study] Reed Exhibitions + InGo

When Reed Exhibitions’ International Security Conference & Exposition (ISC West) wanted to find a way to provide their exhibitors with more highly valuable, event-relevant attendees, they turned to InGo.

This just released Joint Case Study takes an in-depth look at how ISC West added InGo to their social media strategy and grew their show with new, first-time attendees. And they did it for an attendee acquisition cost that was half the industry average!

Here’s a sneak peek at some of the results:

“ISC exhibitors scanned more than 6,000 leads from InGo acquisitions. Further, 63% of these quality leads were from attendees that InGo acquired and that had never before been to ISC West.”

Download the full Case Study to see all the numbers. NO DETAILS REQUIRED!

How Future Used InGo’s Word of Mouth Marketing to Reach a New Audience

The team at The Photography Show was looking for a marketing solution to help them reach a new audience and encourage word-of-mouth marketing. They were also looking for support in attracting attendees in a younger demographic. They partnered with InGo and installed the full InGo Software Suite.

This just released Joint Case Study takes a look at how the The Photography Show used InGo to give their attendees the means, motive and opportunity to become powerful co-marketers for the event, expanding the show’s marketing reach to a much larger qualified audience. Download the full Case Study to see all the results - no details required!

Case Study - InGo and WPPI Conference & Expo

Emerald Exposition’s Wedding Photography and Portrait International Conference and Expo (WPPI) was looking for a solution to compliment their current event marketing to increase their pre-registration to on-site conversion rates and increase attendance in the key under 30 demographic. They turned to InGo and installed the full suite of InGo software: Social Registration (LinkedIn, Facebook & Twitter); InGo’s unique, peer-2-peer Personal Invites; automated Social Posting to the attendees’ social newsfeeds; and the Who’s In widget to display who was already attending.

The newly released InGo and WPPI Joint Case Study takes a look at how the team at WPPI utilized InGo to reach their marketing goals and achieved a pre-registration to on-site conversion rate 13 points higher than industry averages!

Download the full Case Study here to see all the numbers - no details required!

ICFF Cites InGo as Key Reason It's Among the Top 25 Fastest Growing Shows

Back in 2013, when InGo was in Beta testing, Emerald Exposition’s International Contemporary Furniture Fair (ICFF) show organizers were looking for a way to revitalize their 25 year old Fair. Becoming increasingly frustrated with poorly performing traditional methods of capturing the attention of new prospects, the ICFF team knew social media was the logical answer. They turned to InGo and installed the first version of what is now the full InGo Software Suite.

InGo and ICFF have released a joint case study which takes an in-depth look at how the team at ICFF utilized InGo to grow their show by double digits and expanded the event to twice the size it was in 2012, prior to InGo.

This rapid growth is the reason that ICFF has just been named one of the Top 25 Fastest-growing Shows  in the 2015 TSNN Annual Awards. And ICFF did it for an attendee acquisition cost that was 30 times lower than the industry average!

Here’s a sneak peek at the Case Study:

“In 2013, InGo delivered thousands of new registrants, nearly all new, to the ICFF database. ICFF exhibitors, startled by the quantity and  quality of attendance, significantly increased space size for 2014 and industry word-of-mouth on the success of the Fair drove a 30% exhibition growth.”

Download the full Case Study here to see all the numbers - NO DETAILS REQUIRED!

Business Travel Show + InGo Case Study

BTSHOW

Centaur Live’s Business Travel Show and co-located show Travel Technology Europe brought together 6500 business travel professionals and 250 exhibitors from global brands in February 2015.

Centaur wanted a solution to complement their social media marketing strategy that would deliver both event growth and more relevant attendees. To meet this marketing challenge that all #eventprofs face, the show manager turned to InGo. The results: outstanding growth.

This case study covers what Centaur was looking for, the solution that InGo provided and detailed results data. Spoiler alert  -  the show grew 15% and had the biggest show in the it’s 21-year history! 

Download the Case Study for all the numbers - NO DETAILS REQUIRED!