InGo to be Presented with the Outstanding Achievement in Innovation Award at IAEE Expo Expo
Arlington, VA / London, UK - (September 22, 2105) - The International Association of Exhibitions and Events™ (IAEE) has announced its 2015 award recipients honoring those who have made outstanding contributions to the exhibitions and events industry. InGo, the socially smart advocate marketing platform growing events all over the world, is pleased to be chosen for the Outstanding Achievement in Innovation in Business Solutions Award.
This award recognizes achievement in the creation of new and innovative business solutions. InGo was chosen for this award because it has created a new approach to social media marketing for events. Understanding that people on social media need to be approached as “active co-marketers” instead “passive consumers,” InGo’s unique Advocate Marketing allows event organizers to build a relationship with their attendees, empowering them to share their excitement with their network and grow the event.
“This award is well deserved,” says Trevor Foley, Managing Director of tfconnect, an InGo Partner. “They have made it possible to tap into the social networks of attendees, solving the problem of ‘list fatigue’ and giving organizers access to an exponentially larger audience beyond their own data.”
John Whitaker, Head of Marketing at DMG Events, an InGo customer, agrees, “InGo is a radically different approach to social media and the results are outstanding. We are so pleased to be collaborating with a company that is driving innovation in the events industry.”
“We are honored that our efforts to revolutionize event marketing have been recognized by such a premier international industry association,” says Michael Barnett, CEO of InGo. “We’d like to thank all our great partners and customers, without whom InGo would not be possible.”
About InGo – InGo is a social media Advocate Marketing company that empowers event organizers and attendees. With offices in the US, UK and Italy and partners on six continents, InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Fiera Milano and UBM. InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe. It has been in business since 2013 and has served over 200 events in the U.S., Europe, Canada, Mexico, Australia, Columbia, Nigeria, Turkey, Japan, China and Russia. Discover how InGo can grow your event at http://regdemo.ingo.me.
Kristina Mirus, Marketing Manager, firstname.lastname@example.org or +1 (877) 972-7891 ext. 3