There’s no question that your audience is on social media. Billions of people are already using social media and that number increases every day. And companies are responding; the fastest growing marketing budget item is social media. But the returns don’t seem to be there yet: only 21% of event marketers say their efforts on social are “effective,” and amongst event companies, social media enjoys the lowest perceived ROI, along with print advertising.
We believe this is because social media represents a different type of opportunity, which requires a different thought process and approach to attain, and our results bear this out. Compared with traditional marketing channels, the people on social media are not just a ‘targeted audience;’ they are, in a sense, personal marketers themselves, looking to connect. As such, old fashioned, blunt-force tactics appropriate to other marketing channels will drive disappointing results.
Instead of paying for placement, SEO, and clicks, event marketers have the opportunity to use social media to spark the most effective and brand-building marketing there is: “word-of-mouth” marketing created by Advocates.
Here’s an infographic covering why we believe the secret to social media marketing is ADVOCATES.