Centaur Live’s Business Travel Show and co-located show Travel Technology Europe brought together 6500 business travel professionals and 250 exhibitors from global brands in February 2015.
Centaur wanted a solution to complement their social media marketing strategy that would deliver both event growth and more relevant attendees. To meet this marketing challenge that all #eventprofs face, the show manager turned to InGo. The results: outstanding growth.
This case study covers what Centaur was looking for, the solution that InGo provided and detailed results data. Spoiler alert - the show grew 15% and had the biggest show in the it’s 21-year history!
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