Whether your event is B2C or B2B, understanding the pros and cons of the main social networks is the key to a successful marketing campaign.
2018 research from Eventbrite found that 57% of organizers planned to hold more events this year than in 2017. However, with more events being thrown, companies are going to have to get more creative with their event marketing to attract guests and stay ahead of the competition. We’ve ranked ten of the best tools to market your event.
Two industry leaders joined forces at PCMA’s “Convening Leaders 2018” to raise the bar on event marketing. InGo, a provider of socially savvy event growth software, and mdg, the country’s leading marketing agency specializing in event and association marketing, announced that they are enhancing their partnership to help associations and event organizers inspire more valuable—and growing—event communities.
For businesses looking to promote their brand, ethos and culture, events can be the platform they use to project their voice. Branding plays a pivotal role in events, and businesses put a lot of effort into nailing it ahead of the day. Whether that’s an eye-catching, custom exhibition stand or bespoke t-shirts for team members, branding speaks volumes at events and businesses will invest big to ensure attendees listen.
Manassas, VA, Philadelphia, PA - (July 6, 2017) - Jeff Cooper, CEO at Expo Logic, and Michael Barnett, CEO of InGo, announced today the two companies have made it easy for attendees everywhere to better engage their friends and colleagues using InGo’s flagship products, EnGage and Network Notifications. This word-of-mouth marketing broadens the reach of the event organizer while giving consumers exactly what they are looking for in an event - more friends, more experiences, and more enjoyment in the community.
Last week, something happened that changed the event world for ever. 200 events successfully used InGo’s attendee intelligence feature, called Network Notifications, to notify their attendees and exhibitors which of their friends and customers were coming to the event. This technology will change every aspect of event economics from why events sell-out, to whether exhibitors decide to exhibit at an event. For the first time in event history, attendees and exhibitors will be notified (90 days before event, then fortnightly afterwards) who they know at an event. If you understand human nature and the business of events, you understand the seismic ramifications of this.
Email marketing is an intuitive way to connect with customers and remind them of your marketing services. You can build relationships with customers, but expanding your email list can seem daunting. People who are already on your list but don't intend to buy can lose interest in your campaigns. It leads to lower ROI and lower customer engagement. You must keep your emails as engaging, but that is not merely enough. Adding fresh subscribers is important for email marketing success. You can access your fair share of customers by cultivating your list.
InGo is adding Japanese to it's language portfolio. Do you need your word-of-mouth-marketing campaign in 12 languages? InGo has you covered! Click here to see the entire range of languages that InGo offers.
Who Drove More Social Media Influence in 2016? 2016 was the year of the influencer. The year in which traditional media was (excuse the phrasing) trumped in so convincing a fashion as to send pollsters and ad makers into hiding, witness protection, or the nearest therapist couch. Whether it be Brexit or the election of Donald Trump, no one in what should now be referred as “legacy advertising” saw this coming. And everyone on social media did….
What’s your favorite industry event? It’s a simple question, but it’s a game changer for event marketers. If your attendees aren’t telling their friends and colleagues about your event, you won’t see the new, qualified attendees who are the lifeblood of your event.
Informa Exhibitions, the Global Exhibitions Division of Informa PLC, is mid-way through its Marketing Transformation Program. The Program is driven by the requirement to engage with customers, buy-side and sell-side, via channels appropriate to them rather than convenient for the organizer, with targeted, personalized content. Alongside the deployment of new marketing applications across its global business to help achieve the aim, Rich Brook, Informa’s SVP Marketing, turned to InGo to help maximize reach and optimize the customer journey.
Welcome to the November Edition of the InGo Awards! Click the links below to see how these organizers engage their audience using InGo, creating word-of-mouth-marketing campaigns that drive real results, all over the world. See how they deploy InGo to get ideas for your implementations.
Best Kick Off Campaign
C2E2: Reed Pop
This award recognizes the team that had the most outstanding kick-off in November. The C2E2 Reed Pop website features a simple InGo call-to-action that allows for maximum impact with social registration. Hat's off to the team at Reed Pop!
HVACR Expo Saudi: DMG
This award recognizes the event with the fastest and best InGo implementation in November. The team at HVCAR went live within a matter of days! And, they have setup their starting page with both the Activator and Amplifier widgets. Nice work DMG Middle East!
Speciality Food Festival, SEAFEX, yummex Middle East: DWTC
Due to this team's outstanding event content and engaged audience, over 20% of its attendees become Advocates using InGo, making it the top growing event in November. Congrats to DWTC!
E-RegisterNow begins offering InGo’s Community Engagement functionality for Free
Arlington, VA/Markham, ON - November 17, 2016 - David Slemon, Partner at Interware, the creators of e-RegisterNow, and Michael Barnett, CEO of InGo, announced today the two companies have made it easy for attendees of concerts, festivals, comic cons and other live events to tell their friends that they’ll be going to an event and to get their friends to join them there. This word-of-mouth marketing broadens the reach of the event organizer while giving consumers exactly what they are looking for in an event - more friends, more experiences, more enjoyment.
This partnership means that any e-RegisterNow users will have the free option to turn on InGo Community engagement tools, which let ticket buyers buy socially and see who’s going. Then, with the flip of a switch, users can also add InGo’s word-of-mouth marketing tools to expand their social presence, cultivate buzz, and sell more tickets.
“Live events have the ability to create amazing communities of fans and now these communities will be able to share their passion with their friends from the moment they purchase their tickets,” said Barnett. “We are excited to help make the fan experience even more fun.”
“InGo is leading the transformation of social media marketing and e-RegisterNow is so pleased to be the first ticketing platform to offer this innovative product,” said Slemon. “We look forward to providing an even more powerful set of features and tools ideal for selling tickets over the web.”
Experience the seamless integration for yourself, try the demo live here.
- Use test credit card number 4000 0000 0000 0000 with any future expiry date
InGo is a social event marketing company that empowers event organizers and attendees with digital word-of-mouth-marketing software. InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Hanley Wood and UBM. InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe. It has been in business since 2013 and has served over 180 events in the U.S., Germany, Columbia, Nigeria, the UK, Turkey, Japan and Russia. Discover how InGo can power your event at www.ingo.me/ingo-demo.
The E-Register Now team of professional web designers, programmers and engineers are dedicated to the task of designing and then building you a great event registration solution.
Interware.Net Inc. is the ASP, i.e. Application Service Provider, who offers the e-RegisterNow online registration service. The service started in the year 2000 and is run out of Toronto, Canada for the North American market. With continual refinements and great new ideas, our event registration service has matured into a powerful set of features and tools ideal for selling tickets over the web or for performing online event registration. Learn more about E-Register Now at http://e-registernow.com/why-choose-us/
Joe Marshall, Dir. of Product and Marketing, at email@example.com, or +1.703.819.8890