Want A Larger, Better Connected
Event Community?

Have a few questions about InGo Network Notifications? We’ve provided some frequently asked questions and answers to help you learn more about our newest feature.

Why notifications?

Notifications are an important marketing tactic. Instead of signing up for an event and forgetting about it, our new notification feature keeps attendees in the loop leading up to the event. Registrants are more likely to stay committed to attending events when they know who will also be attending. By alerting registrants with updates on friends, peers, colleagues, mentors, and potential business partners, we increase conversion to onsite.

What are the notifications?

Our notifications are sent via email. They’re sent automatically to people who have registered for an event, listing who else in their network is also attending. Accompanying the names of fellow attendees are photos, job titles, and their current place of employment.

Does every registrant receive notifications?

Unfortunately, not right now.  We currently only send notifications to registrants who we know have first degree or second degree connections. Typically, this is between 10% and 35% of registrants. The main limitation is that only 10% to 20% of registrants register socially. In the future, we may send emails to more registrants by sending more types of emails, such as influencer leaderboards.  

You will receive a notification if:

  1. You have agreed to receive notification updates.

  2. You have at least 1 connection who registers.

Note: You will only receive a notification if you meet the above criteria. You will never receive a repeat notification, meaning all notifications you receive will have at least 1 new colleague being shown.

What’s the notification timeline?

There are a total of 7 notification emails sent. Per the above you may not receive every email. Notifications are sent specific days out from the start date of your event. The timeline is: 56, 42, 28, 10, 4, 2, and 0 days from the event.

How are we sure the connections are real?

Because social networks like Facebook and LinkedIn are defensive of their own social graphs, they usually don’t provide unique identifiers (like email addresses) of the attendee’s connections. This means we have to use loose identifiers like first and last name in order to match one attendee with another attendee’s contacts.

This means that there is a small chance of false positives where an attendee has the same name as someone in another attendee’s contacts. This chance of a false positive is higher in certain markets with extremely common names (like Mohammed). Because our social graphs are generally limited to a single event, the incidence of false positives is manageably low. But it’s still important to be aware that relationships in the social graph aren’t 100% certain.

What does a notification look like?

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Your Community Engages Socially

First, attendees and exhibitors register.

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Your Community
is Notified

... When we see connections between two registrants or registrants and exhibitors we let them know every two weeks leading up to the show...

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Everyone is
Happier onsite

... more registrants convert to onsite, knowing they are going to connect in more meaningful ways causing more deals to happen.

 
Social media marketing is the key to any successful event; InGo is social media marketing that actually works.
— Ed Several, SVP, Reed Exhibitions

Want to Use Network Notifications?

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