Middle East Sets the Pace for Advocate Marketing Impact

Middle East sets the Pace for Advocate Marketing Impact

London, UK/ Dubai, UAE - (29 March 2016) - InGo, partnering with Info Salons Group, a leading event technology company for registration and attendee database management, announced today some of the results of their partnership in the Middle East. Combining Info Salons Group expertise in the Middle East and InGo’s industry-leading advocate marketing platform, the partnership has resulted in the growth of some of the biggest events in the region.

With 88% of the Middle East’s online population using social media daily, primarily on Facebook, Twitter and LinkedIn, attendees have engaged in social advocacy through the InGo platform in record numbers. One show in particular captures this phenomenon quite well.  The Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC), organised by dmg::events, Global Energy, took advantage of the seamless InGo integration on Info Salons to run a full Advocate Marketing campaign, resulting in over a million social impressions and engagements and contributing to its status as one of the most important and influential oil and gas events in the world.

“We saw thousands of our attendees organically sharing about our event and inviting their friends and colleagues to join them,” said Nour Soliman, Senior Marketing Manager at dmg::events ME, the organiser of ADIPEC. “The result was amazing attendee growth and engagement and we are looking forward to a repeat performance in 2016.” 

InGo and Info Salons are currently live on several other events in the region which are also showing the same great performance in all categories - social engagement, growth, and cost per acquisition. 

“The Middle East trade show market has been growing strongly over the past years and will continue to do so,” said Wilbert Heijmans, Managing Director Middle East at Info Salons Group. “The UAE has one of the highest smart phone usages in the world and people in the Middle East are very social media savvy and therefore the partnership between InGo and Info Salons adds great value to our clients.”

About Info Salons Group - Info Salons Group is the leading event technology company for registration and attendee database management. Operating from offices in Sydney, Shanghai, Hong Kong, Dubai & Istanbul with over 20 years of experience delivering custom built applications that enhance business events. 

About InGo – InGo is a social media event marketing company that empowers event organizers and attendees. InGo serves the largest event companies in the world, providing event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe.  It has been in business since 2013 and has served over 500 events on six continents.  Discover how InGo can grow your event at http://regdemo.ingo.me.

About ADIPEC – Supported by the UAE Ministry of Energy and the Abu Dhabi Chamber of Commerce, ADIPEC invites the oil and gas global community to an extensive showcase of oil and gas technology over an incredible 130,000+ sqm of exhibition space that is host to 23 national country pavilions, 30 regional and international IOCs & NOCs, an exclusive VIP club and a record breaking 8,000+ conference delegate programme.

Kristina Mirus, Marketing Associate, at kmirus@letsingo.com, or +1 (877) 972-7891 ext. 3