InGo's Big Data Solutions for Events and Expositions attracting media attention ARLINGTON, VA -- InGo was featured in Trade Show Executive magazine's Special Report, "Its All About the Data." This report explains how Big Data Solutions like InGo will revolutionize the Trade Show Industry.
Click here to read "Trade Show Executive Special Report: It's All About the Data"
[GLM Vice President] Kevin O'Keefe said he paid $3 to $4 per socially acquired qualified attendee vs. the $25 to $40 per attendee he usually spends on traditional marketing campaign. "I think this product is about to go viral in the trade show industry," he said.
Major Independent show organizers are already jumping on the bandwagon. Hanley-Wood, UBM and Reed Exhibitions recently announced they will also be testing the technology with some shows.