Expo Logic and InGo Partner to Offer Word-of-Mouth Marketing, Making Events Better Together

Manassas, VA, Philadelphia, PA - (July 6, 2017) - Jeff Cooper, CEO at Expo Logic, and Michael Barnett, CEO of InGo, announced today the two companies have made it easy for attendees everywhere to better engage their friends and colleagues using InGo’s flagship products, EnGage and Network Notifications. This word-of-mouth marketing broadens the reach of the event organizer while giving consumers exactly what they are looking for in an event - more friends, more experiences, and more enjoyment in the community.

InGo Releases Network Notifications: Exhibitors and Participants Everywhere Will Now Know Who Is Also Attending

InGo Releases Network Notifications: Exhibitors and Participants Everywhere Will Now Know Who Is Also Attending

Whenever a business professional is attending an event, he or she wants to know the answer to an important question... “Who is going to be there?” Today, InGo can answer that question with the release of our innovative feature, an industry first, called "Network Notifications."

The Event World Changed Forever Last Week - “Now They Know”

The Event World Changed Forever Last Week - “Now They Know”

Last week, something happened that changed the event world for ever.  200 events successfully used InGo’s attendee intelligence feature, called Network Notifications, to notify their attendees and exhibitors which of their friends and customers were coming to the event.   This technology will change every aspect of event economics from why events sell-out, to whether exhibitors decide to exhibit at an event.  For the first time in event history, attendees and exhibitors will be notified (90 days before event, then fortnightly afterwards) who they know at an event. If you understand human nature and the business of events, you understand the seismic ramifications of this.

3 Essential Ways to Grow your Email Subscriber List

3 Essential Ways to Grow your Email Subscriber List

Email marketing is an intuitive way to connect with customers and remind them of your marketing services. You can build relationships with customers, but expanding your email list can seem daunting. People who are already on your list but don't intend to buy can lose interest in your campaigns. It leads to lower ROI and lower customer engagement. You must keep your emails as engaging, but that is not merely enough. Adding fresh subscribers is important for email marketing success. You can access your fair share of customers by cultivating your list. 

Donald Trump Vs. InGo

Donald Trump Vs. InGo

Who Drove More Social Media Influence in 2016? 2016 was the year of the influencer. The year in which traditional media was (excuse the phrasing) trumped in so convincing a fashion as to send pollsters and ad makers into hiding, witness protection, or the nearest therapist couch.  Whether it be Brexit or the election of Donald Trump, no one in what should now be referred as “legacy advertising” saw this coming.  And everyone on social media did….

 

InGo Interviews Richard Brook, Divisional Marketing Director at Informa, About Key Marketing Challenges In the Event Industry

Informa Exhibitions, the Global Exhibitions Division of Informa PLC, is mid-way through its Marketing Transformation Program. The Program is driven by the requirement to engage with customers, buy-side and sell-side, via channels appropriate to them rather than convenient for the organizer, with targeted, personalized content. Alongside the deployment of new marketing applications across its global business to help achieve the aim, Rich Brook, Informa’s SVP Marketing, turned to InGo to help maximize reach and optimize the customer journey.

InGo Awards - November Winners

Welcome to the November Edition of the InGo Awards! Click the links below to see how these organizers engage their audience using InGo, creating word-of-mouth-marketing campaigns that drive real results, all over the world. See how they deploy InGo to get ideas for your implementations.

Best Kick Off Campaign

C2E2: Reed Pop
This award recognizes the team that had the most outstanding kick-off in November. The C2E2 Reed Pop website features a simple InGo call-to-action that allows for maximum impact with social registration. Hat's off to the team at Reed Pop!

Lightning Launch

HVACR Expo SaudiDMG
This award recognizes the event with the fastest and best InGo implementation in November. The team at HVCAR went live within a matter of days! And, they have setup their starting page with both the Activator and Amplifier widgets. Nice work DMG Middle East! 

Best Growth

Speciality Food Festival, SEAFEX, yummex Middle East: DWTC
Due to this team's outstanding event content and engaged audience, over 20% of its attendees become Advocates using InGo, making it the top growing event in November. Congrats to DWTC!

E-RegisterNow and InGo Partner to Help Sell More Tickets

PRESS RELEASE

E-RegisterNow begins offering InGo’s Community Engagement functionality for Free

Arlington, VA/Markham, ON - November 17, 2016 - David Slemon, Partner at Interware, the creators of e-RegisterNow, and Michael Barnett, CEO of InGo, announced today the two companies have made it easy for attendees of concerts, festivals, comic cons and other live events to tell their friends that they’ll be going to an event and to get their friends to join them there. This word-of-mouth marketing broadens the reach of the event organizer while giving consumers exactly what they are looking for in an event - more friends, more experiences, more enjoyment.

This partnership means that any e-RegisterNow users will have the free option to turn on InGo Community engagement tools, which let ticket buyers buy socially and see who’s going.  Then, with the flip of a switch, users can also add InGo’s word-of-mouth marketing tools to expand their social presence, cultivate buzz, and sell more tickets.

“Live events have the ability to create amazing communities of fans and now these communities will be able to share their passion with their friends from the moment they purchase their tickets,” said Barnett. “We are excited to help make the fan experience even more fun.”

“InGo is leading the transformation of social media marketing and e-RegisterNow is so pleased to be the first ticketing platform to offer this innovative product,” said Slemon. “We look forward to providing an even more powerful set of features and tools ideal for selling tickets over the web.”

Live Demo
Experience the seamless integration for yourself, try the demo live here.

About InGo
InGo is a social event marketing company that empowers event organizers and attendees with digital word-of-mouth-marketing software. InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Hanley Wood and UBM. InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe. It has been in business since 2013 and has served over 180 events in the U.S., Germany, Columbia, Nigeria, the UK, Turkey, Japan and Russia. Discover how InGo can power your event at www.ingo.me/ingo-demo.

About e-RegisterNow

The E-Register Now team of professional web designers, programmers and engineers are dedicated to the task of designing and then building you a great event registration solution.

Interware.Net Inc. is the ASP, i.e. Application Service Provider, who offers the e-RegisterNow online registration service.   The service started in the year 2000 and is run out of Toronto, Canada for the North American market.  With continual refinements and great new ideas, our event registration service has matured into a powerful set of features and tools ideal for selling tickets over the web or for performing online event registration. Learn more about E-Register Now at http://e-registernow.com/why-choose-us/

Contact

Joe Marshall, Dir. of Product and Marketing, at marketing@letsingo.com, or +1.703.819.8890

Source

InGo

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InGo Hires Event Industry Veteran Simon Burton To Lead EMEA as Managing Director

Simon Burton, well known speaker, industry executive, innovator and entrepreneur, brings with him a wealth of knowledge, expertise and event-savvy to word-of-mouth-marketing software InGo

FOR IMMEDIATE RELEASE

Simon Burton, EMEA Managing Director, InGo

Simon Burton, EMEA Managing Director, InGo

LONDON, UK/MANASSAS, VA (November 9, 2016) – InGo is pleased to announce the Simon Burton, event-industry entrepreneur of Exposure Communications Agency will be joining the company as Managing Director for the UK and European markets.

“We are very excited to have Simon join our team. He is a great fit for the UK and European word-of-mouth markets” said Michael Barnett, InGo’s CEO.  “We look forward to continue to expanding our footprint in the market with Simon’s expertise and reach, growing audiences and influence for all of our European friends, colleagues and clients.”

Stephen O’Keefe, InGo’s President/COO, added “Simon comes to InGo at an ideal point of our development.  As known and trusted executive in the industry, our customers can be confident that the “word of mouth” revolution in the UK and Europe is in capable hands.”

Simon Burton Bio, Managing Director, EMEA

Simon is a serial entrepreneur and networker in the world of events. He is a passionate speaker, writer and consultant on effective event marketing, networking, content and social media. His ideas on how to get the best from digital media and live events are regularly described as “inspirational” and “energising”. Simon’s drive and energy is renowned and he has launched and sold several trade shows, has established numerous social networks, created award ceremonies and runs a thriving PR, event management and consultancy business.

Simon places new media and event marketing into a real business context. Grounded in commercial reality, he recognises the power of new media and is an expert in using social tools to deliver creative and engaging content. He has an extensive network of contacts from around the world, meaning his black book reads like an international who’s who in the events industry.

In his leisure time he can be found watching Arsenal (sometimes yelling at Arsenal), walking in the English Countryside, fine dining (and some rubbish dining too), reading books, watching films and playing on his PS4.

About InGo
InGo is a social event marketing company that empowers event organizers and attendees with digital word-of-mouth-marketing software. InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Hanley Wood and UBM. InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe. It has been in business since 2013 and has served over 180 events in the U.S., Germany, Columbia, Nigeria, the UK, Turkey, Japan and Russia. Discover how InGo can power your event at www.ingo.me/ingo-demo.

Contact
Joe Marshall, Dir. of Product and Marketing, at marketing@letsingo.com, or +1.703.819.8890

Source
InGo

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InGo Awards - October Winners

Welcome to the October Edition of the InGo Awards! Click the links below to see how these organizers engage their audience using InGo, creating word-of-mouth-marketing campaigns that drive real results, all over the world. 

Best Kick Off Campaign

Microlise Transport: Microlise

This award recognizes the team that had the most outstanding kick-off in October. The Microlise website features a simple InGo call-to-action that allows for maximum impact with social registration.

Lightning Launch

Expomafe: Informa

This award recognizes the event with the fastest and best InGo implementation in October The team at Expomafe went live in three languages within a matter of days! Nice work Informa Brazil!

Best Growth

Gitex: Dubai World Trade Center

Due to this team's great event content along with InGo, Gitex had a huge number of attendees become Advocates for the event, making it thetop growing event in October. Congrats to Gitex and DWTC.

Boost Your Social Post Engagement

Advocate Marketing is a great tool to increase social engagement for your event, but how do you keep your event posts from getting lost in people's news feeds? Follow these tips to optimize the effectiveness of your InGo posts. 

Note: Click on each image below to see more detailed descriptions of each tip.

1. Your Image

Your image is so important to getting noticed. It should be clean, colorful, and clear. 

 

 

 

ad:tech New Zealand did a great job with an eye-catching image.

  1. Your image should be brand specific and if possible include the dates of the event.
  2. Clean and simple images get the best response.
  3. If you can, incorporate a person into your image.
  4. Use bright colors. 
 
 

 

 

 

InGo images should be 1024x512 pixels. It is best if text can be centered on your image. 

 

2. Your Advocacy Text

Your advocacy text should proclaim what makes your event different and keep your audience in mind.

 
  1. Mention whatever sets your event apart. 
  2. Phrase things differently.
  3. Use special codes, contests, or giveaways to increase engagement.
  4. Keep your audience in mind: is this something they would want to share or just something you'd want to share?

 

 

BDNY mentioned what set their event apart. What makes YOUR event stand out? 

 
 

 

 

Use simple and personal advocacy text.

 

Because Twitter will sometimes remove your image, you want to make sure your text is simple and clear on its own.

 

Advocates do more than just grow an event; they reach millions of people in a trusted, personal way. Make sure to empower your advocates with posts that create the best engagement. 

InGo Awards - August Winners


SPECIAL FEATURE  - The marketing mavens at Opus Fidelis take a deeper look into what makes ad:tech NY an award winning website!

 

Best Kickoff Campaign

ad:tech New York: Comexposium & Experient

This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign in August. This show features a beautiful website which uses the Log In Widget as the funnel for all new registrations. They also offer a great example of a good use of the InGo pop-up option.


Lightning Launch

Ten Events: Terrapinn

This award recognizes the event with the fastest, best install we saw in August. The team at Terrapinn decided to build us right into their platform and it is paying dividends. Adrian Ford from their tech team was able to take 10 events live by simply plugging in widget IDs. Congrats on a well-deserved first time win!


BEST GROWTH

Concrete Show: UBM Brazil & Cid Tech

This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content and InGo Advocate Marketing campaign, Concrete Show had a huge number of attendees became advocates for the show, making it the top growing event in August. Congrats!