InGo Interviews Richard Brook, Divisional Marketing Director at Informa, About Key Marketing Challenges In the Event Industry

Informa Exhibitions, the Global Exhibitions Division of Informa PLC, is mid-way through its Marketing Transformation Program. The Program is driven by the requirement to engage with customers, buy-side and sell-side, via channels appropriate to them rather than convenient for the organizer, with targeted, personalized content. Alongside the deployment of new marketing applications across its global business to help achieve the aim, Rich Brook, Informa’s SVP Marketing, turned to InGo to help maximize reach and optimize the customer journey.

InGo Awards - November Winners

Welcome to the November Edition of the InGo Awards! Click the links below to see how these organizers engage their audience using InGo, creating word-of-mouth-marketing campaigns that drive real results, all over the world. See how they deploy InGo to get ideas for your implementations.

Best Kick Off Campaign

C2E2: Reed Pop
This award recognizes the team that had the most outstanding kick-off in November. The C2E2 Reed Pop website features a simple InGo call-to-action that allows for maximum impact with social registration. Hat's off to the team at Reed Pop!

Lightning Launch

HVACR Expo SaudiDMG
This award recognizes the event with the fastest and best InGo implementation in November. The team at HVCAR went live within a matter of days! And, they have setup their starting page with both the Activator and Amplifier widgets. Nice work DMG Middle East! 

Best Growth

Speciality Food Festival, SEAFEX, yummex Middle East: DWTC
Due to this team's outstanding event content and engaged audience, over 20% of its attendees become Advocates using InGo, making it the top growing event in November. Congrats to DWTC!

E-RegisterNow and InGo Partner to Help Sell More Tickets

PRESS RELEASE

E-RegisterNow begins offering InGo’s Community Engagement functionality for Free

Arlington, VA/Markham, ON - November 17, 2016 - David Slemon, Partner at Interware, the creators of e-RegisterNow, and Michael Barnett, CEO of InGo, announced today the two companies have made it easy for attendees of concerts, festivals, comic cons and other live events to tell their friends that they’ll be going to an event and to get their friends to join them there. This word-of-mouth marketing broadens the reach of the event organizer while giving consumers exactly what they are looking for in an event - more friends, more experiences, more enjoyment.

This partnership means that any e-RegisterNow users will have the free option to turn on InGo Community engagement tools, which let ticket buyers buy socially and see who’s going.  Then, with the flip of a switch, users can also add InGo’s word-of-mouth marketing tools to expand their social presence, cultivate buzz, and sell more tickets.

“Live events have the ability to create amazing communities of fans and now these communities will be able to share their passion with their friends from the moment they purchase their tickets,” said Barnett. “We are excited to help make the fan experience even more fun.”

“InGo is leading the transformation of social media marketing and e-RegisterNow is so pleased to be the first ticketing platform to offer this innovative product,” said Slemon. “We look forward to providing an even more powerful set of features and tools ideal for selling tickets over the web.”

Live Demo
Experience the seamless integration for yourself, try the demo live here.

About InGo
InGo is a social event marketing company that empowers event organizers and attendees with digital word-of-mouth-marketing software. InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Hanley Wood and UBM. InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe. It has been in business since 2013 and has served over 180 events in the U.S., Germany, Columbia, Nigeria, the UK, Turkey, Japan and Russia. Discover how InGo can power your event at www.ingo.me/ingo-demo.

About e-RegisterNow

The E-Register Now team of professional web designers, programmers and engineers are dedicated to the task of designing and then building you a great event registration solution.

Interware.Net Inc. is the ASP, i.e. Application Service Provider, who offers the e-RegisterNow online registration service.   The service started in the year 2000 and is run out of Toronto, Canada for the North American market.  With continual refinements and great new ideas, our event registration service has matured into a powerful set of features and tools ideal for selling tickets over the web or for performing online event registration. Learn more about E-Register Now at http://e-registernow.com/why-choose-us/

Contact

Joe Marshall, Dir. of Product and Marketing, at marketing@letsingo.com, or +1.703.819.8890

Source

InGo

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InGo Hires Event Industry Veteran Simon Burton To Lead EMEA as Managing Director

Simon Burton, well known speaker, industry executive, innovator and entrepreneur, brings with him a wealth of knowledge, expertise and event-savvy to word-of-mouth-marketing software InGo

FOR IMMEDIATE RELEASE

Simon Burton, EMEA Managing Director, InGo

Simon Burton, EMEA Managing Director, InGo

LONDON, UK/MANASSAS, VA (November 9, 2016) – InGo is pleased to announce the Simon Burton, event-industry entrepreneur of Exposure Communications Agency will be joining the company as Managing Director for the UK and European markets.

“We are very excited to have Simon join our team. He is a great fit for the UK and European word-of-mouth markets” said Michael Barnett, InGo’s CEO.  “We look forward to continue to expanding our footprint in the market with Simon’s expertise and reach, growing audiences and influence for all of our European friends, colleagues and clients.”

Stephen O’Keefe, InGo’s President/COO, added “Simon comes to InGo at an ideal point of our development.  As known and trusted executive in the industry, our customers can be confident that the “word of mouth” revolution in the UK and Europe is in capable hands.”

Simon Burton Bio, Managing Director, EMEA

Simon is a serial entrepreneur and networker in the world of events. He is a passionate speaker, writer and consultant on effective event marketing, networking, content and social media. His ideas on how to get the best from digital media and live events are regularly described as “inspirational” and “energising”. Simon’s drive and energy is renowned and he has launched and sold several trade shows, has established numerous social networks, created award ceremonies and runs a thriving PR, event management and consultancy business.

Simon places new media and event marketing into a real business context. Grounded in commercial reality, he recognises the power of new media and is an expert in using social tools to deliver creative and engaging content. He has an extensive network of contacts from around the world, meaning his black book reads like an international who’s who in the events industry.

In his leisure time he can be found watching Arsenal (sometimes yelling at Arsenal), walking in the English Countryside, fine dining (and some rubbish dining too), reading books, watching films and playing on his PS4.

About InGo
InGo is a social event marketing company that empowers event organizers and attendees with digital word-of-mouth-marketing software. InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Hanley Wood and UBM. InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe. It has been in business since 2013 and has served over 180 events in the U.S., Germany, Columbia, Nigeria, the UK, Turkey, Japan and Russia. Discover how InGo can power your event at www.ingo.me/ingo-demo.

Contact
Joe Marshall, Dir. of Product and Marketing, at marketing@letsingo.com, or +1.703.819.8890

Source
InGo

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InGo Awards - October Winners

Welcome to the October Edition of the InGo Awards! Click the links below to see how these organizers engage their audience using InGo, creating word-of-mouth-marketing campaigns that drive real results, all over the world. 

Best Kick Off Campaign

Microlise Transport: Microlise

This award recognizes the team that had the most outstanding kick-off in October. The Microlise website features a simple InGo call-to-action that allows for maximum impact with social registration.

Lightning Launch

Expomafe: Informa

This award recognizes the event with the fastest and best InGo implementation in October The team at Expomafe went live in three languages within a matter of days! Nice work Informa Brazil!

Best Growth

Gitex: Dubai World Trade Center

Due to this team's great event content along with InGo, Gitex had a huge number of attendees become Advocates for the event, making it thetop growing event in October. Congrats to Gitex and DWTC.

Boost Your Social Post Engagement

Advocate Marketing is a great tool to increase social engagement for your event, but how do you keep your event posts from getting lost in people's news feeds? Follow these tips to optimize the effectiveness of your InGo posts. 

Note: Click on each image below to see more detailed descriptions of each tip.

1. Your Image

Your image is so important to getting noticed. It should be clean, colorful, and clear. 

 

 

 

ad:tech New Zealand did a great job with an eye-catching image.

  1. Your image should be brand specific and if possible include the dates of the event.
  2. Clean and simple images get the best response.
  3. If you can, incorporate a person into your image.
  4. Use bright colors. 
 
 

 

 

 

InGo images should be 1024x512 pixels. It is best if text can be centered on your image. 

 

2. Your Advocacy Text

Your advocacy text should proclaim what makes your event different and keep your audience in mind.

 
  1. Mention whatever sets your event apart. 
  2. Phrase things differently.
  3. Use special codes, contests, or giveaways to increase engagement.
  4. Keep your audience in mind: is this something they would want to share or just something you'd want to share?

 

 

BDNY mentioned what set their event apart. What makes YOUR event stand out? 

 
 

 

 

Use simple and personal advocacy text.

 

Because Twitter will sometimes remove your image, you want to make sure your text is simple and clear on its own.

 

Advocates do more than just grow an event; they reach millions of people in a trusted, personal way. Make sure to empower your advocates with posts that create the best engagement. 

InGo Awards - August Winners


SPECIAL FEATURE  - The marketing mavens at Opus Fidelis take a deeper look into what makes ad:tech NY an award winning website!

 

Best Kickoff Campaign

ad:tech New York: Comexposium & Experient

This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign in August. This show features a beautiful website which uses the Log In Widget as the funnel for all new registrations. They also offer a great example of a good use of the InGo pop-up option.


Lightning Launch

Ten Events: Terrapinn

This award recognizes the event with the fastest, best install we saw in August. The team at Terrapinn decided to build us right into their platform and it is paying dividends. Adrian Ford from their tech team was able to take 10 events live by simply plugging in widget IDs. Congrats on a well-deserved first time win!


BEST GROWTH

Concrete Show: UBM Brazil & Cid Tech

This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content and InGo Advocate Marketing campaign, Concrete Show had a huge number of attendees became advocates for the show, making it the top growing event in August. Congrats! 

Swoogo Becomes an InGo Community Partner to Offer Social Amplification to It’s Clients

Swoogo unveils social media functionality to engage and grow your event

Norkwalk, CT/Arlington, VA (September 6, 2016) - Leonora Valvo, Director of Swoogo, and Michael Barnett, CEO of InGo announced today that they have signed an agreement making Swoogo an official InGo Community Partner. Swoogo, providers of seriously powerful event software, will now offer InGo Community engagement tools as a free built-in integration for any event using their platform. Swoogo users will also have the option to add InGo’s word-of-mouth marketing tools to expand their social presence, cultivate buzz and increase attendance. 

The InGo Suite of widgets have a track record of best-in-class results enabling word-of-mouth marketing and building event attendance. This cost-effective product activates an attendee’s existing social network and contacts, speeds up registration, and enables attendees to post to their newsfeeds, alerting their network of their intention to attend an event. Additionally, attendees can invite their network to attend, and discover who else is attending the event from both in and out of their network right from the event website. 

“The team at Swoogo has built a dynamic, agile platform for the modern event space,” said Michael Barnett, InGo CEO. “We are so pleased to be working together to drive forward innovation in our industry.”

“Swoogo and Ingo share a common goal - discover what the user wants and provide them with a powerful, flexible way to achieve it,” said Leonora Valvo, Director at Swoogo. “This InGo integration is a seamless way for our customers to turn their registration process into the most effective word-of-mouth marketing available.”

About Swoogo -   Hardcore tools in an easy to use package- Swoogo takes the soft out of event software. Managing events, from event sites to registration to reporting, is easier than ever before with technology designed to marry the heavyweight tools of larger solutions with the ease, flexibility, and support of smaller shops. Ringing in the company’s first year with fifty clients across the US and UK, Swoogo is the fastest growing event software solution on the market today. 

About InGo – InGo is the world’s leading social media Advocate Marketing company, empowering event organizers and attendees to exponentially grow their events using InGo’s unique socially-smart search algorithm. With offices in the US, UK and Italy and partners on six continents, InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Messe Frankfurt, Fiera Milano and UBM.  It has been in business since 2013 and has served over 500 events on six continents. 

Contact
Kristina Mirus, Marketing Manager, at kmirus@letsingo.com, or +1 (877) 972-7891 ext. 3

Source
InGo
 
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How to Activate Your Alumni Community

The Hester Family at Bar Harbor on the Maine Stop on the Tour

The Hester Family at Bar Harbor on the Maine Stop on the Tour

An Interview with Karla Hester of the Christendom College Alumni Association

In 2016, as the College was approaching its 40th birthday, and with approximately 3,000 alumni around the world, a group of alumni decided it was an ideal time (long overdue) to establish an Alumni Advisory Council. Their goal - build the alumni community and provide them with the resources and support through programs promoting alumni networking and giving, and by responding to the needs of alumni in their present situations. 

Karla Hester, the Chair of the Advisory Council, having heard that InGo was known for building and expanding communities, worked with InGo to form a plan to use a series of events in major cities in the United States and Canada in June and July to build this network. The plan was a great success and Christendom is so excited by the results, they are in the process of installing InGo for their Homecoming events. Sean from InGo caught up with Karla after the Summer Tour was complete to chat about how it went.

Sean:  Hi, Karla.  Congratulations on completing the Summer Alumni Tour!  
Karla: Thanks! 26 events in 21 states and 2 Canadian Provinces, it was a great summer. 

Sean: What was your biggest challenge going into this project?
Karla: That’s easy, outdated information. At the beginning of this project, we had primarily only been doing physical mailings to reach alumni and keeping an accurate list like that is nearly impossible. Plus, our email list consisted of just a Yahoo Group. In short, our data was full of old information. 

Sean: What made you turn to InGo?
Karla: We knew that social media is the way the world communicates and knew if we wanted to get our alumni networked, that was the place to do it. But building social profiles and trying to reach our community the traditional way was just not working.

Sean: How did InGo help?
Karla: InGo allowed us to use the handful of alumni we were in contact with to reach others in their social networks. Installing InGo on our Summer Tour made it simple for alumni after alumni to share the news about the Tour and the new Council to other alum they were connected to on social. The effect grew exponentially until we had doubled our number of Facebook followers within the first month, as well as saw a 30% rise in our LinkedIn numbers! We were even able to start and grow our Twitter presence. Most importantly, the data we gained helped us to refresh our aging contact list.

Sean: What single piece of advice would you give other alumni organizations?
Karla: Don’t discount social media as an amazing tool, not just to get your message out, but to connect your community in a way other marketing methods just can’t. Use it properly and it can be your greatest asset. Sure, your entire database is not going to be on social media, but in many instances we brought members of this database into social media as well through our marketing campaign with InGo.

 

InGo Awards - July Winners

At InGo headquarters in the US, July gave us some amazing displays of fireworks for Independence Day. Everyone here is celebrating summer, and we'd like to celebrate with our outstanding customers too. They all used InGo to spark amazing displays of social media buzz and event growth. Congrats to this month's winners.

Best Kickoff Campaign

International Vision Expo West: Reed Exhibitions & CompuSystems

This award recognizes the team that had an outstanding kick-off to their InGo marketing campaign in July. This show features the Log In widget as the primary call-to-action, as well as the Social Widget on the home page and included throughout registration so you can always see “Who's In.” We predict great results! 


Lightning Launch

Biofuels and Feedstocks + 3 Others: Argus Media & eventsforce

This award recognizes the event with the fastest, best install we saw in July. The teams at Argus Media and eventsforce work closely to install InGo on not one but four events quickly and easily. As a first time InGo user, the Argus Media team also gets the rookie of the year award!


Best Growth

SEMICON WEST: SEMI & Convention Data Services

This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content and InGo Advocate Marketing campaign, a high percentage of SEMICON WEST attendees became advocates for the show and made it the top growing event in July. Congrats! 

An Interview with Emma Barrett of Broadway Events

Childcare Expo Expands Using InGo Advocate Marketing

Childcare Expo, organized by Broadway Events, is a portfolio of inspiring and informative free events for all those working in the early years, childcare and nursery sector. Emma Barrett, Managing Director, was looking for a way to use social media to increase engagement for the events and drive attendance. Having tried using social the traditional way, but not seeing the kinds of results she was looking for, she turned to InGo.  Kristina from InGo caught up with Emma after the results of her campaigns for the first two events in the series were in. 

Emma Barrett, Managing Director, Broadway Events

Emma Barrett, Managing Director, Broadway Events

Kristina:  Hi, Emma.  Congratulations on another successful addition of Childcare Expo!  
Emma: Thanks! We are so excited about these results but are most excited about being able to give our community the tools they need to make the most of their Childcare Expo experience.

Kristina: What attracted you to the InGo Solution?
Emma:  We are always looking for new innovative ways to market our events, and with social media being as important and integrated as it is today, Ingo seemed like the perfect option.

Emma partnered with InGo to integrate the InGo Software Suite into their registration system. This enabled the Childcare Expo community to become Advocates for the event, spreading their excitement about the show across their social media networks, and inviting their contacts to join them at the events. This word-of-mouth marketing to intelligently targeted friends and colleagues resulted in social media buzz before the event, amazing growth into new audience members, and a highly social, engaged group of attendees at the event.

First, let’s check out her results. Then, scroll down to read the rest of the interview with Emma about her show and her experience using InGo. 

Childcare Expo London 2016

Childcare Expo Manchester 2016

Kristina: What do you think makes your events so popular in the industry?
Emma: We pride ourselves in reaching the right target audience and providing them with the latest products and services they are looking for. Unlike many trade exhibitions, we only target those with buying power within early years settings to ensure that not only the visitors, but the exhibitors get the most out of their experience at Childcare Expo.

Kristina: What is your biggest event marketing challenge?
Emma: Just like everything else, we face competition and challenges. For those who don’t know, we are only a small business and what we achieve within our team is quite remarkable. The drive and determination from my employees proves our passion for the industry. We constantly drive forward, creating new ideas to encompass within our events to ensure that visitors and exhibitors benefit from them.

Kristina: Why did you like using InGo?
Emma: InGo is another extension to our already active social media platforms. We receive great interaction from our social media posts from our audience and by integrating InGo into the mix, allowed our audience to have an online invitation system via social that was personalised and tailored to them.

Kristina: How did you measure your success?
Emma: We measure our success using a variety of tools and bench marks. For InGo, the number of acquisitions that were created from our advocates was our key measure for the events. This shows the success of the advocates and the number of people who have registered via an invitation using the InGo platform.

Kristina: What single piece of advice would you give other event marketers?
Emma: Always experiment. You don’t know what works until you have tried it. If you are struggling to get results from your current marketing strategy, then mix it up and try something new. You may be pleasantly surprised. 

Childcare Expo Midlands 2016 is scheduled for 30 September - 1 October. Stay tuned for more results!

Looking to increase the effectiveness of your social media marketing? Try InGo Free for 30 days.

InGo Named Finalist For ‘Best Use of Technology for Marketing an Event’

Hoping to win an Event Technology Award Three Years Running

InGo is excited to announce that it has been named a finalist for an award at the upcoming Event Technology Awards. These Awards, taking place on the evening of Event Tech Live, Wednesday 9th November 2016, at the Supernova in London’s Embankment Gardens, celebrate events and suppliers developing new and innovative event technologies which are pushing the performance boundaries in the industry. 

Feel like this isn’t the first time you’ve seen this headline? That’s because this is the third year in a row InGo has been shortlisted for these prestigious international awards. Having already taken home the prizes for Best Event Software in 2014 and Best Technology for Building Event Attendance in 2015, we hope to continue our streak in yet another category.

Interested in how InGo can grow your event? 

InGo’s Event Growth Application Now Available for Consumer Events

Festivals and Cons Can Now Achieve Same Dramatic Growth and Engagement as B2B Events

Arlington, VA/London, UK - (July 21/2016) - InGo, the socially smart advocate marketing platform growing events all over the world, today launched its word-of-mouth marketing solution for festivals, Cons, concerts and other consumer event. These events are now poised to become even bigger and better with InGo. To celebrate this announcement, InGo is offering any consumer event organizer a Free 30 Day Trial with no limits on attendees or advocates.*

InGo’s award winning social growth application has revolutionized the way B2B events are marketed and will now do the same for B2C events. These events are about the shared experience of the community. InGo makes it easy for attendees love to tell their friends that they’ll be going to an event and to get their friends to join them there. This word-of-mouth marketing broadens the reach of the event organizer while giving consumers exactly what they are looking for in an event - more friends, more experiences, more enjoyment.

Festivals and other consumer events are a multi-billion dollar industry, and InGo provides the opportunity for dramatic growth and the potential to add millions in ticket sales each year. People go to a festival for a transformative, communal experience, and that’s exactly what InGo helps deliver.
— Michael Barnett, CEO of InGo

Organizers can see how seamlessly InGo integrates into the event registration process by experiencing the InGo Demo or viewing an example ticketing integration.

*Offer ends Monday, September 5, 2016.

InGo Awards Reviews - ICFF Miami

We’ve been doing these awards for almost year now and the response has been great. In fact, we constantly get asked for more detail on why an event won the award it did. The marketing managers we hear from are always looking to improve, and are hungry for the best ideas out there, especially those that are tried and proven by their colleagues.

You ask. We deliver!  Moving forward on our Awards, we’ll be periodically featuring marketing gurus from around the world, who will provide a deeper look at the “why” of one of our award winners, and an explanation of the top moves that set them apart. We’ll begin with our very own Mad Man, (and COO) Steve O’Keefe. Take it away, Steve.

Greetings Music Makers, Dreamer of Dreams,

One of the great joys of working at InGo is seeing the parade of amazing events, and the creativity that goes into each one. Let’s dive into one of our award winners for June and you’ll see what I mean.

ICFF (International Contemporary Furniture Fair) Miami

ICFF Miami is an expansion of the wildly successful ICFF NYC franchise, and an event organized by Emerald Expositions. Lead by Kevin O’Keefe, ICFF stands out for many reasons, but here I’ll look at three top moves in particular, that I think contribute to ICFF’s amazing success. 

Extraordinary Content

First off, Kev is an artist. He and his team always lead with the work of the artisans. You can see this play out in his choice of imagery. Every page puts his customer’s work front and center. This focus emphasizes the fact that this shows is about the artist and their creations.

Another Gorgeous ICFF Exhibitor

Another Gorgeous ICFF Exhibitor

Top Move: Make sure your site leads with the work of your exhibitors. That’s what people are going to see, and what your exhibitors value.

Use of Color

You can also see the artistry in his use of bold colors. He wants to convey the sense of engagement via warm vivid tones which look great on our high def screens. My favorite is how he uses color to extend the brand of ICFF, but simultaneously localize it to it’s new setting; the aqua blue of the southern ocean is everywhere, bringing to mind Miami. The cosmopolitan black chic of ICFF NYC is replaced by the gentle, welcoming blue.

Anyone for a swim in tranquil blue, waters?

Anyone for a swim in tranquil blue, waters?

Top Move: It’s not possible in a post-Apple world to leave out the humanities and emotive design of your website. What is your branding saying?

Engagement

The ICFF team was the first to embrace advocate marketing. Realizing that the one-way communication of traditional marketing was creating disappointed attendees and frustrated exhibitors, they began to shape an interactive experience between all parties, driving social traffic and buzz 30X higher than much larger, competitive shows; and all the content was organic. They doubled the size of the show in 3 years and now are regionalizing it. ICFF became “the show” in interior design because they let their attendees be part of the conversation. 

ICFF Miami is no exception to their winning formula.  You can see  InGo's “Who’s In” persistent on every page. Inviting the prospect to engage with their fellow attendees, exhibitors and prospects.

ICFF, where the beautiful people are….

ICFF, where the beautiful people are….

Top Move: Let your attendees be part of your brand.  People go to live events to see PEOPLE!

This year ICFF is taking their show to the next level again.  It is introducing a new InGo product which allows exhibitors to know which customers from their network will be joining them on site. The power of social networking is brought to the live event experience.

InGo Awards - June Winners

Summer is for celebrations and vacations and both are in full swing here at InGo. Though later than usual, we couldn't let a month go by without recognizing June's best events, campaigns and the InGo customers behind them. 

Special Feature

We’ve been doing these awards for almost year now and the response has been great. In fact, we constantly get asked for more detail on why an event won the award it did. Moving forward, we’ll be periodically featuring marketing gurus from around the world, who will provide a deeper look at the “why” of one of our award winners, and an explanation of the top moves that set them apart. 

Click HERE for a review of what makes ICFF Miami stand out in a crowd.

BEST KICKOFF CAMPAIGN

ICFF Miami: Emerald Expositions & Experient 

This award recognizes the team that had an outstanding kick-off to their campaign in June. Not only does ICFF have both the Log In and Social widgets prominently displayed above the fold, Who's In is featured on the home page to drive more registrations and exhibit sales. With three months of advocate empowerment before the event, we predict great results! 


Lightning Launch

CONSTRUCT: Informa Exhibitions & Compusystems

This award recognizes the event with the fastest, best install we saw in June. This team received the InGo code and installed the widgets quickly and independently. Great collaboration on the part of the organizer and registration company. Yep, installing on an InGo partner DOES make the process easier!


Best Growth

IFSEC International: UBM EMEA & N200

This award recognizes the event and registration team whose hard work paid off. Due to this team's great event content and InGo Advocate Marketing campaign, a high percentage of IFSEC International attendees became advocates for the show and made it the top growing event in June. Congrats! 

InGo CEO Named Top 40 Entrepreneurs Under 40

As a start-up, we at InGo are always excited when our product wins another award; it is gratifying when our team is recognized by the industry for producing results for our customers. Our team, of course, is made up of individuals so we are also delighted when one of us receives recognition.

We are pleased to congratulate Michael Barnett, InGo’s CEO, who was named one of the Top 40 Entrepreneurs Under 40 in 2016 by Trending 40. Honorees are chosen for demonstrating exceptional performance in their field, and the rest of the team at InGo, as well as our partners and clients, can attest to the endless dedication (and seemingly endless air miles) that Michael has given to help make InGo what it is today.

Congratulations Michael! 

What’s new in the InGo Software Suite?

Our customers are our greatest source of inspiration when it comes to product updates, so when we hear great feedback, we love to make it a reality. You spoke; we listened! Our team has been hard at work, updating, improving and adding new features to our Advocate Marketing suite. 

Because Advocate Marketing begins with the Advocate, one of our biggest updates is focused on making the choice to advocate an easy one. Our widget now includes user feedback screens to confirm their Personal Invitations were sent and offer additional advocacy options. Here’s a peek at what this looks like.

 

 

We have added an invite confirmation popup so that your attendees can see when they’ve successfully sent an invite. They are also given a very clear call to action to invite more of their contacts to your event.  

 

 

 

When your attendees decide to personally invite a friend on Linkedin or Xing, they are now given the option of how they want to send their invitations. If they want to get a group together to attend, they can message everyone together. If they want to reach out to each contact separately, they can choose to send them individually.

When your attendees decide to personally invite a friend on Linkedin or Xing, they are now given the option of how they want to send their invitations. If they want to get a group together to attend, they can message everyone together. If they want to reach out to each contact separately, they can choose to send them individually.

These features increase the means, motive and opportunity Advocates have to spread your event across their networks, which is at the heart of what InGo does. But front end functionality is not all it takes to provide great software. Our development team has also made a series of technical enhancements to the product to amplify performance and increase speed! 

We are not stopping there. Stay tuned for more updates as we work to include more user feedback features for both organizers and attendees.