How Greenbuild Used InGo to Grow Their Net-New Attendee Number By 60%
Using InGo, Greenbuild was able to harness the natural energy and passion of its audience. InGo activated the community to
- register socially
- co-market both the event and the brand (I moved this one up to the 2 spot)
- attend with their peers and social colleagues
Using InGo, Greenbuild achieved a 60% net new number of attendees. This was the number of people that InGo influenced to attend, of which 60% were net-new, never before seen attendees at Informa. This was a win-win for Greenbuild and their audience.
Ask yourself, what other channel can offer and deliver on that kind of return. What's powering your event?